Wednesday, August 31, 2011

VAN CLEEF & ARPELS NEW MAGIC ALHAMBRA DIAMONDS

KEE@FSWMAG.COM
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
The good luck charm that is the Magic Alhambra Pave Diamond
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
The matching Magic Alhambra ring RM 31,500
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
The stunning 'inbetween the fingers' ring first created by Van Cleef & Arpels over a decade ago. RM 51,ooo
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
Earrings paired to perfection RM 73,500


With a name like Alhambra, Van Cleef & Arpels' new bling must have been inspired by the Alhambra Moorish palace complex in Granada, Spain. Indeed the name 'alhambra' literally means 'the red one' in reference to the lovely rose red colours of the stone when lit by the setting sun. However the new Van Cleef & Arpels bling is white gold but maybe they will use pink/red gold next time or pair the diamonds with red rubies to maintain the spirit of the name!
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
Exquisitely and painstakingly set, the diamonds in this lucky 4-leaf clover design is inspired by the timeless beauty of the Alhambra in Spain. RM 67,400


Alhambra was completed in the 14th century by the last Muslim rulers of the Nasrid dynasty, the last Muslim rulers in Europe. In 1492 King Ferdinand II of Aragorn and Queen Isbaella of Castille finally freed Alhambra from Muslim rule.

The Alhambra is now a UNESCO World Heritage Site and is breathtakingly beautiful even though it was built to serve as palace and fortress. Its Court of the Lions is world famous and Alhambra seduces not only visually but audio as the surrounding parks are filled with nightingales!

Van Cleef & Arpels' new Magic Alhambra weaves its spell through touch and sight though it can be assumed also by sound as one can guess the exclamation of joy upon receiving it!
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
The eye catching and wish fulfilling charm necklace. RM 172,100
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
Matching bracelet to charm any wrist, RM 150,600
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
Dangling loveliness with 3 motifs, RM 129,000
Van Cleef  Arpels - Magic Alhambra - 16 Motifs WG Diamonds Paved Long Necklace - ARN9MO00.jpg
This Magic Alhambra is airy-fairy. RM 457,500



The Alhambra collection, a Van Cleef & Arpels icon, meets the diamond in a dazzling
tribute: Magic Alhambra Pavé Diamonds.

Eight jewels, in white gold, make up this never before collection. Their generous pavé
setting pays homage to the most exacting standards of the Maison: those of High Jewellery.
Since 1968, the wonders of the Alhambra collection bring good luck to the women who
wear them and to those who offer them as gifts.

Van Cleef & Arpels now reveals an even more glowing opportunity for happiness. The
Magic Alhambra Pavé Diamonds collection highlights its symbols of good luck, health,
prosperity and true love. What’s the secret? An exclusive pavé setting of exquisite diamonds,
all rigorously selected, on white gold.

A dazzling tribute:
Magic Alhambra Pavé Diamonds

Luck that is both exclusive and multiple
Luck with a high jewellery signature
Luck can be fickle. Magic Alhambra Pavé Diamonds
attracts it and plays with its emblem.
Each version of the lucky four-leaf clover varies in size,
each motif takes its place in a different manner, all are
adorned with diamonds of remarkable quality. This
radiant asymmetry beckons to a woman’s grace
and elegance.

Play with the setting to catch the light
The expert imagination of Van Cleef & Arpels’ Mains d’Or has adapted a
traditional technique used in High Jewellery. These outstanding craftsmen
have created a unique stone-setting architecture designed to highlight the
stones and minimize the metal.

Dazzling on the front and subtle on the back, honeycomb setting enhances
the diamond’s sparkle. The white gold base accentuates their glow. The
diamonds, cleverly positioned, seem to vibrate in the light.
The shine is tantalizing, alive and mysterious.

Eight jewels, eight reasons to glow
The famous pearly contour adorns eight new jewels. The long necklace or
sautoir in white gold features sixteen stylized clover motifs, each varying in
size. The charms that dangle happily from the earrings (in a single or triple
motif version) are asymmetrical and enhance the graceful line of the neck. A
necklace and a bracelet, woven from the finest of white gold chains, dance
in the light. Two rings, one single and the other “between–the-fingers”,
irresistibly attract the eye to the hand. A pendant radiantly celebrates the
exquisite diamond setting.

The Magic Alhambra Pavé Diamond collection is the alliance of happy-go-lucky
charm and the savoir-faire of Van Cleef & Arpels.
Each of its jewels can be worn with the other collections of Alhambra or
of Perlée: these multiple combinations will be an ode to the whimsy and
imagination of women.

Wear a Magic Alhambra jewel… and luck becomes even more desirable.
Thanks to the exclusive setting technique and the generous pavé effect, the
playful asymmetry accentuates the variations of light, enhances the sparkle of
diamonds and makes a woman’s beauty shine even stronger.

Magic Alhambra Pavé Diamonds offers
8 sumptuous variations of the lucky
Alhambra motif.
1 long necklace with 16 motifs
1 charms necklace
1 pendant necklace
1 bracelet
1 pair of earrings with 3 motifs
1 pair of earrings with 1 motif
1 between-the-fingers ring
1 single motif ring






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