Wednesday, August 21, 2013

HOTEL INDIGO IS NOW OPEN IN LIJIANG, CHINA

KEE@FSWMAG.COM
THE INTERIORS OF INDIGO HOTEL IN LIJIANG IS THE SORT I WOULD HAVE FOR MY OWN HOME AND THAT IS SAYING SOMETHING SINCE MY HOME IS LIKE HEAVEN ON EARTH...

HOTEL INDIGO’S FIRST RESORT BOUTIQUE HOTEL TO OPEN IN LIJIANG’S BEAUTIFUL ANCIENT TOWN

Inspired by the Tea-horse trail linking Yunnan and Tibet, Hotel Indigo Lijiang Ancient Town opens in one of China’s most historical towns this autumn

Lijiang, Yunnan Province, China, August 21 2013 Hotel Indigo, the upscale boutique hotel brand from InterContinental Hotels Group (IHG), will unveil its first resort hotel in Lijiang Ancient Town, a UNESCO World Heritage Site in south-western China’s Yunnan Province, this autumn.

The Hotel Indigo brand is famed for its fresh design and neighborhood stories intertwined into the hotel alongside inspired service, meaning Hotel Indigo Lijiang Ancient Town sets new standards for fresh design and inspired hospitality in Lijiang. The hotel offers 70 guestrooms, the relaxation zone Me Space, the signature all-day dining Chama Restaurant, and tea lounge Chat, plus innovative meetings and wellness facilities. Guests enjoy a privileged up-close perspective of the character, culture and splendor of one of China’s most spellbinding destinations, which is emerging as a hotspot for sophisticated global travelers.

Hotel Indigo Lijiang Ancient Town is the first high-end boutique hotel located within the 800-year-old Lijiang Ancient Town, also known as Dayan Ancient Town. The well-preserved enclave, famed for its tightly-packed ancient dwellings with sloping roofs, picturesque waterways and arched bridges, was an important trading hub on the ancient Tea-horse Trail that linked Yunnan and Tibet. Lijiang’s mild climate made it a comfortable resting place for the merchant caravans, and the local Naxi ethnic people welcomed travelers with their colorful culture, costumes and cuisine, much as they do today.

True to the brand DNA, Hotel Indigo Lijiang Ancient Town delivers a Refreshingly Local guest experience combined with a distinctive contemporary touch that has the ancient heritage of Yunnan at its heart. Each Hotel Indigo property is individually designed this way, reflecting the culture and history of its local neighborhood.

“Lijiang has really arrived on the domestic and international holiday map and there is a demand for top-quality hotels and retreats. Hotel Indigo brings something totally different to the heart of Lijiang Ancient Town. We offer sophisticated travelers a culturally rich retreat that combines personalized service with traditional Naxi hospitality and ambiance, plus unique neighborhood experiences,” says Constance Cheong, General Manager of Hotel Indigo Lijiang Ancient Town.

Hotel Indigo Lijiang Ancient Town is styled as a modern ‘Post House’ along the Tea-Horse Trail, warmly welcoming discerning adventurers from across the world. Its fresh, alluring design is infused with Naxi and Tibetan ethnic motifs and Tea-horse Trail references. Further design inspiration comes from the natural splendor of the surrounding landscapes, particularly the abundance of flowers and the permanently snow-capped Jade Dragon Snow Mountain that stands proudly over the town.

The 70 guestrooms are offered in different design themes with the Hotel Indigo Superior Rooms taking the Jade Dragon Snow Mountain as its inspiration, while Hotel Indigo Deluxe rooms embrace the horse theme with lighting fixtures and the clothes racks in the forms of horse shoes. Hotel Indigo Super Deluxe Rooms have the Horse Bell from the caravans as their central theme, while the one 360 sqm Hotel Indigo Presidential Suite takes the role of the host of the Post-house back in the day with each room inspired by the gifts that would be brought along the trail.

Hotel Indigo Lijiang Ancient Town is part of the rapid expansion across China of the world’s first global boutique hotel brand. It follows the success of the brand’s landmark hotel on the Shanghai Bund, and two distinctive properties in Xiamen and Tianjin.

Hotel Indigo Lijiang Ancient Town
111 Xing Wen Alley, Qi Yi Street, Old Town District, Lijiang 674100 PR China
+86 (0)888 559 9111 / www.hotelindigo.com


About Hotel Indigo

Hotel Indigo was launched in North America in 2004 and in Asia Pacific in 2008. Hotel Indigo is quickly expanding across the globe, with 39 hotels now open and more than 50 in the pipeline. Hotel Indigo Lijiang Ancient Town is the brand’s fourth hotel in China following openings in Shanghai in 2010 and Xiamen and Tianjin in 2012. Hotel Indigo Hong Kong also opened in 2013.

Hotel Indigo offers guests a boutique hotel experience, paired with the peace of mind and Priority Club® Reward benefits they get from staying at an IHG property. The brand pioneers a new concept targeting upscale travelers who seek a more individual and authentic experience that incorporates great historic, cultural and natural elements.

For more information on Hotel Indigo, please visit www.hotelindigo.com.

About IHG

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club Rewards, the world's first and largest hotel loyalty program with over 67 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
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The Lobby at Hotel Indigo Lijiang Ancient Town
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Stunning lobby of Indigo Lijiang
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Me Space at Hotel Indigo Lijiang Ancient Town
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My Space

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A Deluxe Guestroom at Hotel Indigo Lijiang Ancient Town
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Deluxe Room
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Super Deluxe Room
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Superior room
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Super Deluxe room
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Deluxe Suite---living room
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Deluxe suite---bedroom
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Deluxe suite---study room
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Cha where you can relax and taste the best Yunnan tea
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The extravagant and lush My Space
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The unique and stunning decor of My Space to hang out in style
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Meeting room
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Lobby
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Superior room bathroom
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Private dining room of Deluxe Suite
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Bathroom of Deluxe Suite
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Chama restaurant














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