OPENING GALA DINNER OF MALAYSIA FASHION WEEK 2016 SHOWCASES THE BEST OF MALAYSIAN AND ASIAN FASHION
HER ROYAL HIGHNESS THE RAJA PEREMPUAN OF PERLIS AND FORMER QUEEN OF MALAYSIA, HRH TENGKU FAUZIAH TENGKU RASHID CAME ON STAGE TO CONGRATULATE THE MODELS AND DATO KEE HUA CHEE WHO RE-EANCTED THE HIT JAPANESE DITTY 'P.P.A.P'!
The Opening Gala of Malaysia Fashion Week 2016 on 2 November 2016, a project by INTRADE, was a truly grand affair well attended by some of the most important players in the fashion and lifestyle industry in the country.
In attendance as the Guest of Honour was DYMM Tuanku Tengku Fauziah Binti Almarhum Tengku Abdul Rashid, Raja Perempuan Perlis. Also attending the event is Datuk Chua Tee Yong, Deputy Minister of International Trade and Industry, Dato’ Noraini Ahmad, Chairman of MATRADE, Dr. Claus Weidner, President & CEO of Mercedes Benz Malaysia, Dato’ Nancy Yeoh, President of STYLO International and Co-Chairman of MFW 2016.
Also in attendance were senior representatives of Ministry of International Trade and Industries (MITI), Malaysia External Trade Development Corporation (MATRADE), government bodies and associations, international fashion buyers, sponsors and partners of MFW 2016, fashion designers, and representatives from the international and local media.
The Opening Gala of MFW 2016 was organised in conjunction with the start of the 4-day fashion and lifestyle event taking place at the MATRADE Exhibition and Convention Centre in Kuala Lumpur from 2-5 November 2016. The glittering gala event was held at the MFW Fashion Cube, a 5,400 square feet fashion marquee purpose-built between the two main MATRADE buildings to host and stage the 4-days of fashion shows with over 100 local and international fashion designers, launches, and gala events.
MFW 2016 is jointly organised by MATRADE and STYLO International, and is the largest trade fashion and lifestyle event in the country. The event features a dedicated fashion and lifestyle exhibition with over 300 exhibitors spread over 32,800 square feet, together with hourly fashion shows by local and international designers, a Premium Outlet Sales, gala events, tribute galleries to Malaysia’s iconic designers, Mercedes-Benz car displays and many others.
MATRADE’S Chairman, YB Dato’ Noraini Ahmad said, “MATRADE together with our event partner, STYLO International and Mercedes-Benz are pleased and proud to once again play host to the many local and international fashion players right here at Malaysia Fashion Week 2016.”
“Malaysia Fashion Week is a dedicated fashion and lifestyle event created under MATRADE’s signature trade program called INTERNATIONAL TRADE MALAYSIA (INTRADE) to benefit the fashion and lifestyle industry in Malaysia by creating an international platform for local companies to connect with the international trade community, and establish Malaysia as an important fashion hub not just for the ASEAN region, but across all of Asia,” she said.
Speaking for Mercedes-Benz and returning as the event partner of the MFW for the third year running was Dr. Claus Weidner, President & CEO of Mercedes Benz Malaysia. He said, “Mercedes-Benz, as a leading luxury automaker, is a committed supporter of the fashion industry through our involvement in the biggest fashion weeks around the world. We are proud to once again partner Malaysia Fashion Week, and throw our support behind this very important event”.
“In our collaboration with Malaysia Fashion Week, Mercedes-Benz STYLO Asia Fashion Week strives to recognize the best fashion talents in and around Asia through our many fashion showcases.
"This year, Mercedes-Benz together with our partner STYLO International are pleased to welcome a contingent of about 30 participating international designers from 15 countries who will be presenting their collections alongside top Malaysian designers over the next 3 days of trade shows here in Kuala Lumpur” added Raine.
The curtain raiser at the gala was 39 models marching down the catwalk in a diverse range of runway styles – featuring celebrity actress cum designer Fazura collaborating with Singapore designer, Adrianna Yariqa. From couture, to ready-to-wear, the looks pulsed with sculptural and sharp-edged silhouettes, chic traditional wear, immaculate gowns and whimsical totes that sparked interest among the 250 invited guests, which included government and embassy dignitaries, participating designers, fashion influencers and international & local buyers and media.
All the designers were selected based on their diverse and versatile appeal and finesse in reflecting the essence of Malaysia Fashion Week’s – Fashion Inclusivity!
Turning heads were celebrity and emerging Muslimah designers whose traditional designs were cleverly interpreted into fashion that is modest yet astoundingly stylish and contemporary; young emerging designers such as YULEZA, Sylvia Soon and Arun Sayfull who brought dramatic silhouettes to the ramp; exquisite men’s wear from established Malaysian designers GENE and Azmeer; and stunning evening wear from some of Asia’s finest talents.
The night continued with a fun yet quirky rendition of the current chart topper Pikotaro’s hit ‘Pen-Pineapple-Apple-Pen’ with celebrity blogger Dato Kee Hua Chee who was dressed as the singer himself in his interpretation followed by dancers and models dancing to the song on the runway. This phenomenon represents the height of Asia’s subculture not only through music by also fashion.
MFW2016’s official partners are Epson Sdn Bhd, Malindo Air, United Overseas Bank (UOB), Spectrum, IACT College & Brickfields Asia College (BAC), Pullman Kuala Lumpur Bangsar, A Cut Above, Malaysian Hairdressing Association (MHA), Ortea, Cium Kissable Lipbalm, Empro, Slimming Sanctuary, Fortunate Coffee, Coway, Grabcar.
For more details on MFW 2016, please visit www.malaysiafashionweek.my or follow Malaysia Fashion Week on Facebook/Instagram/Twitter/Youtube
Jointly issued by Malaysia External Trade Development Corporation (MATRADE)
and STYLO International
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MALAYSIA FASHION WEEK 2016, A PROJECT BY INTRADE
1) INTRADE exhibition
A fashion trade exhibition to support and showcase fashion and its related industries. The exhibition will include local and international designers, manufacturers and players covering the following categories / clusters:
· Fashion, Apparels & Accessories
· Beauty, Hair & Cosmetics
· Arts & Handicrafts
· Lifestyle & Interior
· Textile & Peripherals
2) Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
MFW 2016 also sees the injection of luxury automaker, Mercedes-Benz presenting the Asian segment called “Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)” to further boost the trade fashion event. MBSAFW presents a list of the best Asian designers from various Asian countries with MFW serving as a platform to showcase their creations.
Ranked as the 30th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.
Malaysia Fashion Week will be held from 2-5 November 2016 at MATRADE Exhibition &Convention Centre (MECC), Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia.
Businesses seeking to increase and widen their brand and product exposure in Asia and beyond are encouraged to join the INTRADE exhibition and designers of all categories are invited to sign up for the Trade Fashion Showcase to present their best season collection for Spring/Summer 2017. www.malaysiafashionweek.my
MATRADE, the National Trade Promotion Agency, under the purview of the Ministry of International Trade and Industry Malaysia or MITI, is responsible for promoting Malaysian enterprises to the world.
The organisation is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services. MATRADE is represented worldwide in more than 46 locations in major commercial cities.
About STYLO International
STYLO was conceived as a lifestyle fringe activity to support Formula 1™ races in the region. It first premiered in Kuala Lumpur as one of the eight great events of the KLGP's exciting '8 on 10' programme to celebrate the 10th Anniversary of F1 in Sepang.
Using the tagline 'fashion's merely the excuse', the concept of merging the work of top Malaysian designers, inspirations of international fashion with strongly themed fashion after-parties brought thousands from the region's stylish, fashionable and racing-mad enthusiasts to come together under one roof.
The success of STYLO in providing intriguing lifestyle activities surrounding Formula 1™ earned it a place as one of the most glamorous official highlights of the Singapore GP season when the republic held the first Formula 1™ night-race in the world.
MERCEDES-BENZ AS YOU SELDOM SEE ONE
MADE IN DATO KEE HUA CHEE'S TASTE
DATO KEE HUA CHEE GLOWS IN MELLOW YELLOW
ILLIZA HO IN RED IS BEST HANDBAG DESIGNER IN ASIA!
BILL KEITH AND VICKY FONG
HER HIGHNESS THE CROWN PRINCESS OF PERLIS INSPECTS THE COUTURE
DATO SUKIMI OF MODESTYLE AND DATO NANCY YEOH IN DEEPAVALI MOOD AND MODE
DATO NANCY YEOH AND HER HIGHNESS TUANKU LAILATUL SHAHREEN AKASHAH KHALIL THE CROWN PRINCESS OF PERLIS
HER HIGHNESS THE CROWN PRINCESS OF PERLIS WITH DATO KEE HUA CHEE
ARRIVAL OF HER ROYAL HIGHNESS THE RAJA PEREMPUAN OF PERLIS
PPAP BY 3 YOUNGSTERS
DATO KEE HUA CHEE PUSHES THEM ASIDE AS 'AMATEURS'
DATO KEE HUA CHEE SUMMONS HIS SIDEKICKS TO SING AND DANCE 'P.P.A.P'
THIS IS HOW IT SHOULD BE DONE!
LIKE THE PIED PIPER OF HAMELIN, DATO KEE HUA CHEE AND HIS 2 SIDEKICKS LURED THE MODELS OUT
I HAVE A PEN, I HAVE AN APPLE...
DATO KEE HUA CHEE AND PRINCESS MARCHELIN AND PRINCE MADDIX THE CHILDREN OF MAHDI MOUDINI THE MAGICIAN!
HER ROYAL HIGHNESS GRACIOUSLY CAME ON STAGE TO MEET THE MODELS AND PERFORMERS
NO ONE PERFORMED BETTER THAN DATO KEE HUA CHEE AND THE HUGELY TALENTED CHILDREN OF MAHDI MOUDINI THE PERSIAN MAGICIAN
THE RAJA PEREMPUAN OF PERLIS AND THE CROWN PRINCESS GREETING THE MODELS
THE 2 CHILDREN CAUGHT THE EYES OF THEIR HIGHNESSES
ONE FOR THE CAMERA
MADDIX AND MARCHELIN WERE GIVEN THE HONOUR TO POSE IN FRONT OF HER ROYAL HIGHNESS THE RAJA PEREMPUAN OF PERLIS AND HH THE CROWN PRINCESS OF PERLIS
MIKI CHOONG AND DATO KEE HUA CHEE