OPENING GALA DINNER OF MALAYSIA
FASHION WEEK 2016 SHOWCASES THE BEST OF MALAYSIAN AND ASIAN FASHION
HER ROYAL HIGHNESS THE RAJA PEREMPUAN OF PERLIS AND FORMER QUEEN OF MALAYSIA, HRH TENGKU FAUZIAH TENGKU RASHID CAME ON STAGE TO CONGRATULATE THE MODELS AND DATO KEE HUA CHEE WHO RE-EANCTED THE HIT JAPANESE DITTY 'P.P.A.P'!
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The Opening Gala of Malaysia Fashion Week 2016 on 2 November 2016, a project by INTRADE, was a truly grand
affair well attended by some of the
most important players in the fashion and lifestyle industry in the country.
In attendance as the Guest of Honour
was DYMM Tuanku Tengku Fauziah Binti
Almarhum Tengku Abdul Rashid, Raja Perempuan Perlis. Also attending the
event is Datuk Chua Tee Yong, Deputy Minister of International Trade and
Industry, Dato’ Noraini Ahmad, Chairman of MATRADE, Dr. Claus Weidner,
President & CEO of Mercedes Benz Malaysia, Dato’ Nancy Yeoh, President of
STYLO International and Co-Chairman of MFW
2016.
Also in attendance were senior representatives of Ministry of
International Trade and Industries (MITI), Malaysia External Trade Development
Corporation (MATRADE), government bodies and associations, international
fashion buyers, sponsors and partners of MFW 2016, fashion designers, and
representatives from the international and local media.
The Opening Gala of MFW 2016 was
organised in conjunction with the start of the 4-day fashion and lifestyle
event taking place at the MATRADE Exhibition and Convention Centre in Kuala
Lumpur from 2-5 November 2016. The glittering gala event was held at the MFW
Fashion Cube, a 5,400 square feet fashion marquee purpose-built between the two
main MATRADE buildings to host and stage the 4-days of fashion shows with over
100 local and international fashion designers, launches, and gala events.
MFW 2016 is jointly organised by
MATRADE and STYLO
International, and is the largest trade fashion and lifestyle event in the
country. The event features a dedicated fashion and lifestyle exhibition with
over 300 exhibitors spread over 32,800 square feet, together with hourly
fashion shows by local and international designers, a Premium Outlet Sales,
gala events, tribute galleries to Malaysia’s iconic designers, Mercedes-Benz
car displays and many others.
MATRADE’S Chairman, YB Dato’ Noraini
Ahmad said, “MATRADE together with our event partner, STYLO International and Mercedes-Benz are
pleased and proud to once again play host to the many local and international
fashion players right here at Malaysia Fashion Week 2016.”
“Malaysia Fashion Week is a dedicated
fashion and lifestyle event created under MATRADE’s signature trade program called
INTERNATIONAL TRADE MALAYSIA (INTRADE) to benefit the fashion and lifestyle
industry in Malaysia by creating an international platform for local companies
to connect with the international trade community, and establish Malaysia as an
important fashion hub not just for the ASEAN region, but across all of Asia,”
she said.
Speaking
for Mercedes-Benz and returning as the event partner of the MFW for the third
year running was Dr. Claus Weidner, President & CEO of Mercedes Benz
Malaysia. He said, “Mercedes-Benz, as a leading luxury
automaker, is a committed supporter of the fashion industry through our
involvement in the biggest fashion weeks around the world. We are proud to once
again partner Malaysia Fashion Week, and throw our support behind this very
important event”.
“In our
collaboration with Malaysia Fashion Week, Mercedes-Benz STYLO Asia Fashion Week
strives to recognize the best fashion talents in and around Asia through our
many fashion showcases.
"This year, Mercedes-Benz together with our partner STYLO
International are pleased to welcome a contingent of about 30 participating
international designers from 15 countries who will be presenting their
collections alongside top Malaysian designers over the next 3 days of trade
shows here in Kuala Lumpur” added Raine.
The curtain raiser at the gala was 39 models marching down the
catwalk in a diverse range of runway styles – featuring celebrity actress cum
designer Fazura collaborating with Singapore designer, Adrianna Yariqa. From
couture, to ready-to-wear, the looks pulsed with sculptural and sharp-edged
silhouettes, chic traditional wear, immaculate gowns and whimsical totes that
sparked interest among the 250 invited guests, which included government and
embassy dignitaries, participating designers, fashion influencers and
international & local buyers and media.
All the designers were selected
based on their diverse and versatile appeal and finesse in reflecting the
essence of Malaysia Fashion Week’s – Fashion Inclusivity!
Turning heads were celebrity and emerging Muslimah designers whose
traditional designs were cleverly interpreted into fashion that is modest yet
astoundingly stylish and contemporary; young emerging designers such as YULEZA, Sylvia Soon and Arun Sayfull who brought dramatic
silhouettes to the ramp; exquisite men’s wear from established Malaysian
designers GENE and Azmeer; and stunning evening wear from some of Asia’s finest
talents.
The night continued with a fun yet quirky rendition of the current
chart topper Pikotaro’s hit ‘Pen-Pineapple-Apple-Pen’ with celebrity blogger
Dato Kee Hua Chee who was dressed as the singer himself in his interpretation
followed by dancers and models dancing to the song on the runway. This phenomenon represents the height
of Asia’s subculture not only through music by also fashion.
MFW2016’s
official partners are Epson Sdn Bhd, Malindo Air, United Overseas Bank (UOB),
Spectrum, IACT College & Brickfields Asia College (BAC), Pullman Kuala
Lumpur Bangsar, A Cut Above, Malaysian Hairdressing Association (MHA), Ortea,
Cium Kissable Lipbalm, Empro, Slimming Sanctuary, Fortunate Coffee, Coway,
Grabcar.
For
more details on MFW 2016, please visit www.malaysiafashionweek.my or follow Malaysia
Fashion Week on Facebook/Instagram/Twitter/Youtube
Jointly
issued by Malaysia External Trade Development Corporation (MATRADE)
and
STYLO International
Follows
us on Twitter @matrade and Facebook – Matrade HQ
Download
Trade2Media app for the latest media updates
malaysiafashionweek
FACT FILE
MALAYSIA FASHION WEEK 2016, A PROJECT BY
INTRADE
1) INTRADE exhibition
A fashion trade exhibition to support and
showcase fashion and its related industries. The exhibition will include local
and international designers, manufacturers and players covering the following
categories / clusters:
·
Fashion,
Apparels & Accessories
·
Beauty,
Hair & Cosmetics
·
Jewellery
·
Arts
& Handicrafts
·
Lifestyle
& Interior
·
Textile
& Peripherals
2) Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
MFW 2016 also sees the injection of luxury
automaker, Mercedes-Benz presenting the Asian segment called “Mercedes-Benz
STYLO Asia Fashion Week (MBSAFW)” to further boost
the trade fashion event. MBSAFW presents a list of the best Asian designers
from various Asian countries with MFW serving as a platform to showcase their
creations.
Ranked as the 30th fashion
week in the world, this “Asia for Asia” fashion week will feature international
designers from 15 countries from the ASEAN and Asian region.
Malaysia Fashion Week will be held from 2-5 November 2016 at
MATRADE Exhibition &Convention Centre (MECC), Jalan Sultan Haji Ahmad Shah
50480 Kuala Lumpur, Malaysia.
Businesses seeking to increase and widen their brand and product
exposure in Asia and beyond are encouraged to join the INTRADE exhibition and
designers of all categories are invited to sign up for the Trade Fashion
Showcase to present their best season collection for Spring/Summer 2017.
www.malaysiafashionweek.my
About MATRADE
MATRADE, the National Trade Promotion Agency,
under the purview of the Ministry of International Trade and Industry Malaysia
or MITI, is responsible for promoting Malaysian enterprises to the world.
The
organisation is also actively involved in assisting foreign companies to source
for suppliers of Malaysian products and services. MATRADE is represented
worldwide in more than 46 locations in major commercial cities.
About STYLO
International
STYLO was conceived as a lifestyle fringe activity to support Formula
1™ races in the region. It first premiered in Kuala Lumpur as one of the eight
great events of the KLGP's exciting '8 on 10' programme to celebrate the 10th
Anniversary of F1 in Sepang.
Using the tagline 'fashion's merely the excuse',
the concept of merging the work of top Malaysian designers, inspirations of
international fashion with strongly themed fashion after-parties brought thousands
from the region's stylish, fashionable and racing-mad enthusiasts to come
together under one roof.
The success of
STYLO in providing intriguing lifestyle
activities surrounding Formula 1™ earned it a place as one of the most
glamorous official highlights of the Singapore GP season when the republic held
the first Formula 1™ night-race in the world.
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