Wednesday, November 21, 2012

MAURICE LACROIX---NEW 5 MASTERPIECE WATCHES

KEE@FSWMAG.COM
MAURICE LACROIX, ONE OF SWITZERLAND'S MOST SUCCESSFUL WATCH BRANDS, HOSTED A STYLISH AFTERNOON SOIREE AT MIDVALLEY TO INTRODUCE 5 NEW CONTEMPORARY MODELS IN THE MASTERPIECE TRADITION LINE.

As 21st century watches, they embody Swiss quality and fine watchmaking emphasised by a truly dynamic style.

The 5 models come in different versions including some in limited editions.

The Fab Five are;
Masterpiece Tradition 5 Aiguilles, Masterpiece Tradition Phases de Lune, Masterpiece Traditiopn Reserve de Marche, Masterpiece Tradition Date GMT and Masterpiece Tradition Petite Seconde.

These new models, perfect as Christmas presents for yourself or someone dear and near, are available at Watchshoppe  at MidValley (03-2938 3266), One Utama PJ (03-7729 1172), Sunway Pyramid PJ (03-7492 8665), Gurney Plaza Penang (04-2279 268) and Langkawi (04-9662 362).


Masterpiece Tradition
The essence of the watchmaker's art – classic, elegant, contemporary Awiss quality and fine watchmaking are terms that perfectly describe the five new contemporary models in the Masterpiece Tradition line, a development of the long-established Masterpiece collection. As watches for the 21st century, they present a classic modernity emphasized by a truly dynamic style. At the same time, they respect the elegant harmony that characterizes Swiss watchmaking. Their combination of
expertise and aesthetic design reflects the values that Maurice Lacroix represents. The five models are
offered in different versions, including some in a limited edition.

Masterpiece Tradition 5 Aiguilles
Cinq Aiguilles MP6507_SS001_112_PR_A.jpg
Following the style of the Masterpiece Tradition, the hours, minutes and seconds are indicated by classic
hands complemented by a calendar display. However, this model has one different feature: the day and
date are not shown digitally in a window set into the dial but by an analog display involving two central
hands with a distinctive design.

This unusual feature has given the watch its name: the Masterpiece Tradition 5 Hands. Great care has been taken with the decoration of the automatic movement. Traditional circular graining together with Côtes de Genève give it a sparkling brilliance that will delight all watch lovers. The classic Côtes de Genève on the gold-plated oscillating weight can be seen shimmering
through the sapphire case back. The model is available with several different dials and external parts,
sometimes in a limited edition.


Masterpiece Tradition Phases de Lune
MP6607_SS001_110_PR_C-1.jpg
This exceptional model identifies its owners as real connoisseurs who do not waste their precious time on
an ordinary wristwatch. The moon phase is not simply a technical display, it also appeals to the emotional
dimension associated with the Earth's satellite. Its physical influences on our planet have been
demonstrated, and its different phases are sometimes believed to affect our daily lives. Some people
make decisions depending on whether the moon is new, full, waxing or waning. But unfortunately, the
moon is rarely visible during the day. Maurice Lacroix addressed this problem in the 1980s by pioneering
moon phase indication at a time when mechanical watches were regaining popularity. In addition to
displaying the moon phase at 6 o'clock, this wonderful model also shows the day of the week and the
month at 12 o'clock, while a central hand indicates the date. The precision of the displays is ensured by
the caliber ML 37, a superb rhodium-coated automatic movement. Its circular graining and Côtes de
Genève decoration is visible through the sapphire case back, as is the oscillating weight, also decorated
with Côtes de Genève.


Masterpiece Tradition Reserve de Marche
Cinq Aiguilles MP6507_SS001_112_PR_A.jpg
As its name suggests, this model possesses a practical power-reserve display as part of a classic, elegant
design in the style of the Masterpiece Tradition collection: simple yet highly appealing. Ideally located at 
o'clock, a small hand indicates the energy remaining in the automatic movement, the caliber ML 113, that
is meticulously decorated by hand. While an automatic movement with a power-reserve indicator may
seem like a contradiction, this combination proves to be a wise choice for daily use. If this jewel of
watchmaking remains immobile for a certain length of time, the owner can instantly see how much longer
it will run and wind it at a given moment to ensure that it continues to indicate the time. The watch also
displays the date at 3 o'clock and the hours, minutes and seconds with central hands. The sapphire case
back gives a clear view of the rhodium-plated movement with its circular graining and Côtes de Genève
decoration, as well as the gold-plated oscillating weight also engraved with Côtes de Genève. This model
with its noble simplicity is available in four versions that will appeal to all who know that an exceptional
design has no need for embellishments.


Masterpiece Tradition Date GMT
Cinq Aiguilles MP6507_SS001_112_PR_A.jpg
It is the small details that produce the consistency and harmony of this watch. Its exceptional design and
mechanical perfection give it a unique personality. The model combines a simple, timeless design with a
mechanical movement of the highest quality. Its steel case, 40 mm in diameter without fittings, forms a
perfect unit with the different versions of the dial. The hour markers and hands vary from one version to
another, ranging from metallic blue to rhodium-plated finishes or pink gold. This model enhances the
Masterpiece Tradition collection with additional modern functions such as a large date at 12 o'clock and a
second time zone at 6 o'clock, on a dial that is mirror-lacquered or carefully brushed to create a sunray
effect. An appealing choice for all contemporary men with a sense of style. Maurice Lacroix has increased
the exclusivity of the watch even further by fitting it with a sapphire crystal case back. This gives an
uninterrupted view of the superb circular graining and Côtes de Genève decoration of the automatic
movement.


Masterpiece Tradition Petite Seconde
MP6907_SS001_111_PR_A-1.jpg
The eminently classic appeal of this prestigious watch is heightened by a small, almost sporty, seconds
counter. Its Roman numerals are designed with an elegance and simplicity that fully satisfy the criteria of
aesthetic perfection. This generously proportioned small seconds counter located at 6 o'clock is an
attractive focal point that confirms the owner's sense of style. The Masterpiece Tradition Small Second is
produced in a limited edition of 88 pieces with an 18 K pink gold case, as well as an unlimited edition with
a steel case, both offering a choice of several dials. Great attention has been given to the decoration of
the movement with the refinement of its circular graining and its Côtes de Genève clearly visible through
the sapphire case back. With its simplicity and Swiss quality, this model will delight all connoisseurs who
love exclusivity.


Technical Information
- Masterpiece Tradition 5 Aiguilles
- Masterpiece Tradition 5 Aiguilles limited edition (88 pieces)
Case:
- Stainless steel (Limited Edition: 18K pink gold), Ø 40 mm
- Finishing combining satin and polished surfaces
- Domed sapphire crystal with anti-reflective coating on both sides
- Screwed case back with wide sapphire crystal
- Water-resistant to 50m/5 atm

Dial:
Guilloché executions:
- Central guilloché decoration
- Circular brushed peripheral finish
- "Roman" figures available in blue, rhodium or pink gold color
- Date and week day printed in black or off-white

Lacquered execution:
- White lacquer mirror finish
- "Roman" figures and date printed in black
- Week day printed in red

Black lacquered execution limited edition:
- Black lacquer mirror finish
- "Roman" figures, date and week day printed in cool grey

White lacquered execution limited edition:
- White lacquer mirror finish
- "Roman" figures, date and week day printed in black
Hands:
On guilloché dial executions:
- Facetted hours and minutes hands
- Flat seconds hand
- Domed week day and date hands
- Available in metallic blue, rhodium or pink gold plated versions

On lacquered dial execution:
- Facetted hours and minutes hands
- Flat seconds hand
- Domed week day and date hands
- Date and week day hands in metallic blue execution, contrasting with rhodium plated hours, minutes and
seconds hands

On black lacquered dial execution limited edition:
- Facetted hours and minutes hands
- Flat seconds hand
- Domed week day and date hands
- Date and week day hands in rhodium execution, contrasting with pink gold plated hours, minutes and
seconds hands

On white lacquered dial execution limited edition:
- Facetted hours and minutes hands
- Flat seconds hand
- Domed week day and date hands
- Date and week day hands in metallic blue execution, contrasting with pink gold plated hours, minutes
and seconds hands

Strap / Bracelet:
- Genuine black crocodile-skin strap, lined with black calfskin and black over-stitching

Buckle:
- Folding steel clasp with push buttons
- Satin and polished finish
- 18K pink gold standard buckle (all polished), folding clasp also available

Total gold weight: With standard buckle: 62.1g
Movement:
Automatic Caliber ML 159

Functions:
- Hours, minutes and seconds indicated by central hand
- Week day and date indicated by central hand

VIBRATION: 28’800 alt/h, 4 Hz
POWER RESERVE: 38 hours
JEWELS: 26
ADJUSTMENTS: 3 positions after full winding and after 24 hours

DECORATIONS:
Rhodium, Perlage (circular graining),
Côte de Genève (straight stripe)
Gold plated (2N) rotor with Côte de Genève (straight stripes)

Technical Information Masterpiece Tradition Phases de Lune
Case:
- Stainless steel, Ø 40 mm
- Finishing combining satin and polished surfaces
- Domed sapphire crystal with anti-reflective coating on both sides
- Screwed case back with wide sapphire crystal
- Water-resistant to 50m/5 atm
Dial:
Guilloché executions:
- Silver or pink gold color moon on deep blue sky
- Central guilloché decoration
- Sun brushed minute circle
- Circular brushed peripheral finish
- "Roman" figures available in blue, rhodium or pink gold color
- Date and minutes printed in black or off-white
Lacquered execution:
- Silver color moon on deep blue sky
- White lacquer mirror finish
- "Roman" figures and date printed in black

Hands:
On guilloché dial executions:
- Facetted hours and minutes hands
- Flat seconds hand
- Domed week date hand
- Available in metallic blue, rhodium or pink gold plated versions
On lacquered dial execution:
- Facetted hours and minutes hands
- Flat seconds hand
- Domed date hand
- Date hand in metallic blue execution, contrasting with rhodium plated hours, minutes and seconds hands
Strap / Bracelet:
- Genuine black crocodile-skin strap, lined with black calfskin and black over-stitching
Buckle:
- Folding steel clasp with push buttons
- Satin and polished finish
Movement:
Automatic Caliber ML 37
Functions:
- Hours, minutes, seconds and date indicated by central hand
- Week day and month at 12 o’clock
- Moon phase at 6 o’clock
VIBRATION: 28’800 alt/h, 4 Hz
POWER RESERVE: 38 hours

JEWELS: 25
ADJUSTMENTS: 3 positions after full winding and after 24 hours
DECORATIONS: Rhodium, Perlage (circular graining), Côte de Genève (straight stripe), Gold plated (2N)
rotor with Côte de Genève (straight stripes)
8/13
Technical Information Masterpiece Tradition Réserve de Marche
Case:
- Stainless steel, Ø 40 mm
- Finishing combining satin and polished surfaces
- Domed sapphire crystal with anti-reflective coating on both sides
- Screwed case back with wide sapphire crystal
- Water-resistant to 50m/5 atm
Dial:
Guilloché executions:
- Central guilloché decoration
- Opaline finish on power reserve zone
- Sun brushed peripheral finish
- "Roman" figures available in blue, rhodium or pink gold color
- Power reserve and minutes printed in black or off-white
Lacquered execution:
- White lacquer mirror finish
- Matt finish on power reserve zone
- "Roman" figures printed in black
- Minutes and power reserve printed in black
- Power reserve “0” printed in red
Hands:
On guilloché dial executions:
- Facetted hours and minutes hands, also in power reserve zone
- Flat seconds hand
- Available in metallic blue, rhodium or pink gold plated versions
On lacquered dial execution:
- Facetted hours and minutes hands, also in power reserve zone
- Flat seconds hand
- Power reserve hand in metallic blue execution, contrasting with rhodium plated hours, minutes and
seconds hands
Strap / Bracelet:
- Genuine black crocodile-skin strap, lined with black calfskin and black over-stitching
Buckle:
- Folding steel clasp with push buttons
- Satin and polished finish

Movement:
Automatic Caliber ML 113
Functions:
- Hours, minutes and seconds indicated by central hand
- Power reserve hand at 7 o’clock
- Date at 3 o’clock
VIBRATION: 28’800 alt/h, 4 Hz
POWER RESERVE: 42 hours
JEWELS: 21
ADJUSTMENTS: 3 positions after full winding and after 24 hours

DECORATIONS:
Rhodium, Perlage (circular graining), Côte de Genève (straight stripe)
Gold plated (2N) rotor with Côte de Genève (straight stripes)

Technical Information Masterpiece Tradition Date GMT
Case:
- Stainless steel, Ø 40 mm
- Finishing combining satin and polished surfaces
- Domed sapphire crystal with anti-reflective coating on both sides
- Screwed case back with wide sapphire crystal
- Water-resistant to 50m/5 atm
Dial:
Guilloché executions:
- Central guilloché decoration
- Opaline GMT zone finish
- Sun brushed peripheral finish
- "Roman" figures available in blue, rhodium or pink gold color
- GMT and minutes printed in black or off-white
Lacquered execution:
- White lacquer mirror finish
- Matt finish on GMT zone
- "Roman" figures, minutes and GMT printed in black
Hands:
On guilloché dial executions:
- Facetted hours and minutes hands, also in GMT time zone
- Flat seconds hand
- Available in metallic blue, rhodium or pink gold plated versions
On lacquered dial execution:
- Facetted hours and minutes hands, also in GMT time zone
- Flat seconds hand
- GMT hands in metallic blue execution, contrasting with rhodium plated hours, minutes and seconds
hands
Strap / Bracelet:
- Genuine black crocodile-skin strap, lined with black calfskin and black over-stitching
Buckle:
- Folding steel clasp with push buttons
- Satin and polished finish
Movement:
Automatic Caliber ML 129
Functions:
- Hours, minutes and seconds indicated by central hand
- Second time zone H M at 6 o’clock
- Date at 12 o’clock
VIBRATION: 28’800 alt/h, 4 Hz

POWER RESERVE: 42 hours
JEWELS: 21
ADJUSTMENTS: 3 positions after full winding and after 24 hours
DECORATIONS:
Rhodium, Perlage (circular graining), Côte de Genève (straight stripe)
Gold plated (2N) rotor with Côte de Genève (straight stripes)

Technical Information
- Masterpiece Tradition Petite Seconde
- Masterpiece Tradition Petite Seconde limited edition (88 pieces)
Case:
- Stainless steel (Limited Edition: 18K pink gold), Ø 40 mm,
- Finishing combining satin and polished surfaces
- Domed sapphire crystal with anti-reflective coating on both sides
- Screwed case back with wide sapphire crystal
- Water-resistant to 50m/5 atm
Dial:
Guilloché executions:
- Central guilloché decoration
- Opaline finish on small second zone
- Sun brushed peripheral finish
- "Roman" figures available in blue, rhodium or pink gold color
- Small second and minutes printed in black or off-white
Lacquered execution:
- White lacquer mirror finish
- Matt finish on small second zone
- "Roman" figures, minutes and small second printed in black
Black lacquered execution limited edition:
- Black lacquer mirror finish
- "Roman" figures, minutes and small second printed in cool grey
White lacquered execution limited edition:
- White lacquer mirror finish
- "Roman" figures, minutes and small second printed in cool grey
Hands:
On guilloché dial executions:
- Facetted hours and minutes hands, also in small second zone
- Available in metallic blue, rhodium or pink gold plated versions
On lacquered dial execution:
- Facetted hours and minutes hands, also in small second zone
- Small second hand in metallic blue execution, contrasting with rhodium plated hours and minutes hands
On black lacquered dial execution limited edition:
- Facetted hours and minutes hands, also in small second zone
- Small second hand in rhodium execution, contrasting with pink gold plated hours and, minutes hands
On white lacquered dial execution limited edition:
- Facetted hours and minutes hands, also in small second zone
- Small second hand in metallic blue execution, contrasting with pink gold plated hours and minutes hands
Strap / Bracelet:
13/13
- Genuine black crocodile-skin strap, lined with black calfskin and black over-stitching
Buckle:
- Folding steel clasp with push buttons
- Satin and polished finish
- 18K pink gold standard buckle (all polished), folding clasp also available
Total gold weight: With standard buckle: 31.8 (1ère version de boîte) + 9.1
Movement:
Automatic Caliber ML 158
Functions:
- Hours and minutes indicated by central hand
- Small second display at 6 o’clock
- Date at 3 o’clock
VIBRATION: 28’800 alt/h, 4 Hz
POWER RESERVE: 38 hours
JEWELS: 31
ADJUSTMENTS: 3 positions after full winding and after 24 hours
DECORATIONS:
Rhodium, Perlage (circular graining), Côte de Genève (straight stripe)
Gold plated (2N) rotor with Côte de Genève (straight stripes)
References:
MP6907-SS001-110, MP6907-SS001-310, MP6907-SS001-111, MP6907-SS001-112, MP6907-PG101-
311, MP6907-PG101-113













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