Thursday, March 28, 2013

IWC INTRODUCES PORTUGUESE YACHT CLUB CHRONOGRAPH EDITION 'LAUREUS SPORT FOR GOOD FOUNDATION' WATCH

KEE@FSWMAG.COM
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The new IWC Portuguese Yacht Club Chronograph
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Only 1,000 is available so not every Tom, Dick and Harry will own one!

At RM 46,000 nett, this Portuguese Yacht Club Chronograph Edition 'Laureus Sport for Good Foundation' will be available from MAy 2013 at IWC Schaffhausen boutique at The Pavilion, Jalan Bukit Bintang.


IWC IS FAMOUS FOR CLASSY, TIMELESS AND DURABLE WATCHES THAT TRANSCENDS FADS AND TRENDS. ITS ACCLAIMED 'PORTUGUESE' SERIES IS THE CULMINATION OF ITS PHILOSOPHY THAT INCLUDES CHARITY WORK.

So when you buy an IWC, you know part of your money goes toward a worthy cause like 'Laureus Sport for Good Foundation'.

See how much it helps you to sleep better knowing you are helping disadvantaged kids via IWC?

Even its name is basic and direct; IWC is International Watch Company and how straightforward can this be? No beating about the bush and certainly no time-wasting!


A PRECISION NAUTICAL
INSTRUMENT WITH
ADDED DEPTH
PORTUGUESE YACHT CLUB CHRONOGRAPH EDITION
“LAUREUS SPORT FOR GOOD FOUNDATION”
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For the seventh consecutive year, IWC Schaffhausen
demonstrates its commitment to philanthropy and skills in beautifully designed
timepieces by releasing a limited special edition in aid of the Laureus Sport for Good
Foundation. This year the Swiss manufacturer recreates a watchmaking legend, the
Portuguese Yacht Club Chronograph, resplendent in the distinctive Laureus blue, a colour
which has come to signify hope in a better future for disadvantaged
children the world over.

“As a successful global business in the luxury goods sector,
it is second nature to us to accept our social responsibility
and support people who have to overcome the most difficult
circumstances in life,” explains IWC CEO Georges
Kern. The motivation for the Schaffhausen manufacturer’s
social commitment is clear: “The Laureus Sport for Good
Foundation is a cause dear to our hearts, because its
sports projects open prospects for young people all over
the world.” Since 2005 IWC Schaffhausen has been a driving
force behind Laureus, and the company’s annual
release of an exclusive special edition in aid of the Foundation
has become a tradition. This is the third time that a
model in the Portuguese watch family has appeared in
gleaming Laureus blue.

STRIKING A BALANCE BETWEEN
FUNCTIONALISM AND ELEGANCE
Drawing on the Portuguese Yacht Club Automatic - the
most successful IWC watch of the 1960s and 1970s - the
new Portuguese Yacht Club Chronograph Edition “Laureus
Sport for Good Foundation” combines sporting elegance
with the best in technical features. The watch comes
with the trusty IWC-manufactured 89361 calibre and is
water-resistant to 6 bar. With its screw-in crown and crown
protection, it is guaranteed not to leave its owner in the
lurch, even when sailing on the high seas. The chronograph’s
combined hour and minute counter allows up to
12 hours of aggregate timing. As a result, the flyback function
will return to zero at any time the chronograph is in use,
ensuring timing can begin again immediately if halted.

The flange for seconds and fractions of seconds allows this precision-
focused nautical instrument to record cumulative
time extremely accurately. The watch also displays the date and
small seconds.

But this is not just a functional watch. An appealing feature
of the Portuguese Yacht Club Chronograph Edition
“Laureus Sport for Good Foundation”, available in a limited
edition of 1,000 pieces, is its classic design. The signal-red
stopwatch hand stands out perfectly from the blue dial,
which together with the stainless-steel case gives the
watch that distinctive Laureus look. The black rubber strap
with folding clasp reinforces the watch’s sporting elegance
and makes it as comfortable as possible to wear.

BACK ENGRAVING
WITH SYMBOLIC POWER
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A particular highlight of the Portuguese Yacht Club Chronograph
Edition “Laureus Sport for Good Foundation” is a
poignant engraving on the back of the timepiece, based on
a drawing by 12-year-old Hakkini Hasanga Sandumal De
Silva. It serves as a reminder that part of the proceeds resulting
from the sale of the watch go to help needy children
all over the world. The boy from Sri Lanka had entered the
global children’s drawing competition held annually by IWC
Schaffhausen at the Laureus Foundation’s projects. The
judges were impressed with Hakkini’s interpretation of the
theme “Time to move”.

In keeping with the Olympic spirit,
his illustration displays a sprinter, with other competitors in
the background, surrounded by cheering fans. The Olympic
flame, ever a symbol of peace and hope, blazes up over the
scene. There could be no better symbol of the motto of the
Laureus Sport for Good Foundation: “sport has the power
to change the world”.

SOCIAL CHANGE THROUGH
SPORTS PROJECTS
Hakkini is the third child from the Seenigama Sport for Life
project in Sri Lanka to win the drawing competition. The
country has endured much suffering in the last 10 years -
from the horrific path of destruction left by the tsunami in
December 2004, to the civil war still fresh in the mind of the
population 3 years later. Here the project has made an
important contribution in helping to rebuild lives and supports
over 1,400 children and young people by bringing
sport into their daily activity. By introducing them to cricket,
volleyball, swimming, netball and badminton, the children
find a welcome diversion from their harsh everyday existence
and at the same time regain a zest for life.

All sports programmes are also designed to support participants’
mental and physical health and assist in mapping out their
future prospects.

In addition to Seenigama Sport for Life in Sri Lanka, the
Laureus Sport for Good Foundation supports over 140 programmes
worldwide. It has transformed the lives of up to
1.5 million children and young people to date. The Foundation
relentlessly draws attention to social injustices with the help
of the Laureus World Sports Academy, an association of
sporting legends who collectively boast over 100 Olympic
medals, 100 world championship titles and 200 world
records to their credit. The Foundation also presents the
annual Laureus World Sports Awards, which place its mission
firmly in the public spotlight.

“It’s a brilliant idea to use sport as an instrument of social
change. This is a universal language which every human
being understands, regardless of origin or education,” is
how Georges Kern summarizes the Laureus recipe for success.
So firm is Georges Kern’s faith in the power of sport
that IWC Schaffhausen founded the Laureus Foundation
Switzerland in 2007 and has been a driving force behind its
projects so far. The eight other national branches of the
Laureus Sport for Good Foundation in Argentina, Germany,
France, Italy, the Netherlands, Spain, South Africa and the
USA can also count on the support of the tradition-steeped
watch manufacturer from Schaffhausen. The dedicated
work of the Laureus Foundation helps children worldwide
who have fallen victim to poverty, homelessness, war, violence,
discrimination, drug addiction, racism or HIV/Aids.

“We are firm believers in the approach of the Laureus Sport
for Good Foundation and proud to be able to support it as
a global partner,” concludes Georges Kern.

IWC SCHAFFHAUSEN
With a clear focus on technology and development, the
Swiss watch manufacturer IWC Schaffhausen has been
producing watches of lasting value since 1868. The company
has gained an international reputation based on a
passion for innovative solutions and technical ingenuity.
One of the world’s leading brands in the luxury watch segment,
IWC crafts masterpieces of haute horlogerie at its
finest, combining engineering and precision with exclusive
design. As part of its corporate social responsibility, IWC
is a driving force in support of the Laureus Sport for Good
Foundation. Active climate protection and environmental
responsibility are part and parcel of the company’s philosophy.

The traditional Swiss manufacturer has lowered
its carbon dioxide emissions by 90 per cent in the space
of a few years and has been certified as a carbon-neutral
enterprise since the summer of 2007.

“LAUREUS SPORTS FOR GOOD”
Ref. IW390213
FEATURES
Chronograph with IWC-manufactured automatic movement and IWC’s double-pawl winding — Flyback
function — Stopwatch function with hours, minutes and seconds — Hour and minute counters
combined in a totalizer at 12 o’clock — Date display — Small hacking seconds — Crown protection —
Case back engraving based on the winning entry to the “Time to move” drawing competition — Limited
to 1,000 watches in stainless steel

MOVEMENT
Calibre 89361
Frequency 28,800 A/h / 4 Hz
Jewels 38
Power reserve 68 h
Winding automatic

WATCH
Materials stainless-steel case, blue dial with rhodium-plated hands, black rubber
strap with folding clasp in stainless steel
Glass sapphire, convex, antireflective coating on both sides
Back closed back with special back engraving
Crown screw-in
Water-resistant 6 bar
Diameter 45.4 mm
Case height 14.5 mm

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