Thursday, April 4, 2013

FIREFLY CELEBRATES ITS 6TH BIRTHDAY WITH RM 66 FOR LOCAL FLIGHTS AND RM 166 FOR REGIONAL FLIGHTS! BOOK NOW AS OFFER ENDS ON 6 APRIL

KEE@FSWMAG.COM
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SEEMS LIKE YESTERDAY WHEN FIREFLY WAS LAUNCHED AND NOW IT IS 6 YEARS OLD!
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Happy 6th birthday, Firefly!
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The future's good it's orange!
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Right; Mohammed Kamal Marican was one of Firefly's top frequent fliers of 2012

Firefly turns six; Bigger, Better, Bolder!
 Firefly celebrated its sixth anniversary yesterday with the theme being Bigger, Better, Bolder. This year is expected to be a flourishing year ahead for the airline with its new cabin crew uniform in place, recent website face-lift, branding enhancement exercise, and its brand new ATR 600 fleet series that will be joining the family from June onwards to further strengthen its local as well as its regional network.

Firefly’s CEO, Ignatius Ong said. “We are all geared up to further execute the refresh plan that begun implementation from December last year. We thought that it was about time that we gave passengers an opportunity to experience our renowned services with a renewed travelling spirit. Hereby, I would like to convey our sincere appreciation to all of our valued customers, many of whom are regular business travellers and the rest being leisure travellers alike. With your continued support, the company has seen incredible growth since its inception six years ago, both in fleet size and network footprint.”

In conjunction with its 6th Anniversary celebration, Firefly rewarded its loyal customers that include six top spenders and six frequent flyers respectively. There is also an on-going ‘Captain’s Draw’ on all of Firefly flights today, whereby one lucky passenger on every flight will win two return Firefly flight tickets. Custom made birthday cupcakes were also given on board today.

The highlight of its 6th birthday campaign is the chance for one randomly selected customer to win six Firefly flight tickets, on six respective days, when they book seats from now to 6 April from any of Firefly’s sales channels. 

Currently there is a birthday promotion starting from an all-in, one way fare of RM 66 for domestic destinations and RM 166 for regional destinations. Booking period is from now to 6 April, for the travel period between 15 April 2013 – 29 Mac 2014. All passengers are urged to grab the incredible all-in one way offer soonest as the promo seats are subject to availability. The promotional seats can be booked via ALL channels including Firefly’s website, Firefly’s Mobile application, call centre and travel agents. For further information on Firefly’s Birthday campaign or details on flight schedule, please visit www.fireflyz.com.my.






FIREFLY’s Background
Firefly, a wholly-owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop aircraft out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.
Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. With Firefly, passengers enjoy 20kg of checked-baggage allowance, complimentary in-flight refreshment, assigned seating and the convenience of city airports.

Firefly has also received numerous accolades. The most recent was in April 2012 when Firefly was named the Most Promising Brand of the Year in the Transportation, Travel & Tourism category by Putra Brand Awards. Five months prior to this, in November 2011, Firefly was conferred the “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. In 2009 Firefly was also recognised as the Best Brand in Aviation by the BrandLaureate.

For inquiries please contact:

kalpana.devasagayam@malaysiaairlines.com – Firefly, Media Relations


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