Tuesday, April 2, 2013

STYLO; OPENING NIGHT PART 1; THE SOCIAL REGISTER

KEE@FSWMAG.COM
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Kee Hua Chee showing off a hot leg which is sexier and shapelier than the legs of Sofiah Muhammad and Emmeline Ng, Miss Malaysia World 2005
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You see strange things at STYLO but this was the strangest---Doreen on crutches!
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In case you blinked, here is another look. At first I assumed Doreen was doing a Kee Hua Chee and faking a leg injury (notice she had all the time to paint her toe nails red) and using crutches to get attention but investigations revealed she really hurt her leg, poor dear.
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Two top-heavy ladies; Pat Liew and Rhoda Lim
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Sultry and simmering sirens Pat Liew and Rhoda Lim
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Simon, friend and Pat Liew
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Pat Liew and Kee Hua Chee in BritishIndia

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Pat Liew and Kee Hua Cheelooking fabulous in BritishIndia
MERCEDES-BENZ STYLO FASHION GRAND PRIX 2013 AT ALOFT ON 17 MARCH 2013
                                                                                                                                                                   

MERCEDES-BENZ STYLO FGP 2013 KICKS OFF OPENING NIGHT GALA IN GRAND STYLE
  Launch of Asia Fashion Week & the Rainforest Fashion Initiative

The Grand Opening of MERCEDES-BENZ STYLO Fashion Grand Prix KL 2013 themed “Mannequin Fantasies” saw the usual glitz and glamour with the crème de crème of KL’s high society converging at the brand new, urban inspired hotel, Aloft Kuala Lumpur Sentral today. The much-anticipated week -long festival simultaneously launched the impending Asia Fashion Week (AFW) & the Rainforest Fashion Initiative (RFI) on the same night.
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Kee Hua Chee in unique BritishIndia embroidered jacket, Princess Dr Becky Leogardo and Michael Mantz who left soon after to catch his flight to Amsterdam
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Kee Hua Chee in BritishIndia embroidered jacket (RM 3,400), Princess Dr Becky Leogardo and Michael Mantz
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Haflin S, Michael Mantz and Princess Dr Becky Leogardo
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Sexy Zahida Rafik wearing a stunning gown by Michael Ong
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Alvin Tay and his muse
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Alvin Tay and muse
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Glam gal and actress Zahidah Rafik in Michael Ong, Michael Ong in Michael Ong and Kee Hua Chee in BritishIndia
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Zahidah Rafik looks like a perfect doll, I like!


Presented by Mercedes-Benz and Starwood Hotels & Resorts together with STYLO International, the country’s biggest fashion event kicked off with a fanfare of the best. Debuting top designers, from 7 Asian countries besides Malaysia namely Japan, China, Taiwan, Thailand, Philippines, Singapore and Indonesia, the night was not short of anticipated exhilaration. STYLO’s trademark deco did not disappoint as it spilled decadent exaggeration from the entrance to the Grand Ballroom.

The night commenced with much excitement when guests were greeted by sweeping red drapes and gleaming chandeliers upon arrival which saw the edgy, clean styles of the ballroom foyer been transformed into nothing short of a typical STYLO inspired doll house. Guests were thrilled by the quirky and creative visual interpretation of its theme and were jolted from their usual tete-a-tete, when they realised the myriad of mannequins looking down from the balcony above the Grand Ballroom were actually alive. “Live” mannequins and still mannequins created out of recycled materials depicting the“Mannequin Fantasties” were a definite treat to many in the crowd.

The show began with much mystery and thrill when models strutted not from the usual backstage to the runway but made an unusual entrance in GRAND style. The show then proceeded to the ribbon cutting ceremony which was led by Minister of Tourism, YB Datuk Seri Ng Yen Yen, shoe designer extraordinaire Dato’ Professor Jimmy Choo, together with partners Mercedes-Benz Malaysia President and CEO, Roland Folger, Stylo International CEO and President, Dato’ Nancy Yeoh and sponsors President and CEO of Ireka Properties, Lai Voon Hon, Carlsberg Brewery Malaysia Managing Director, Soren Ravn, Visa’s Country Manager for Malaysia, Stuart Tomlinson, GM  of Petronas Motorsports, Anita Azrina, CEO of Asia Fashion Inc, Timothy Chen, GM of Aloft Kuala Lumpur Sentral, Paolo Campillo, Co-Founder of A Cut Above, Winnie Loo, Eric Yeoh from Intraceuticals and Asean Brand Manager of Shu Uemura, Elaine Too.

The night also witnessed the Mercedes-Benz STYLO Fashion Lifetime Achievement Award presented to Minister of Tourism, YB Datuk Seri Ng Yen Yen  by Dato’ Professor Jimmy Choo for her contributions to the country’s fashion industry. Fashion and Retail Associations heads such as Malaysian Official Designers’ Association (MODA) represented by Gillian Hung, Bumiputera Designers’ Association (BDA) represented by Bon Zainal, Young Designers’ Arena (YODA) represented by Baizura Tazri, Malaysian Footwear Manufacturers Association (MFMA) represented by Tony Ting and BBKLCC  Tourism Association represented by Joyce Yap were present to bear witness to this momentous occasion.

President and CEO of Mercedes-Benz Malaysia Roland Folger quoted during his speech,” As Mercedes-Benz celebrates its 10th anniversary of the company’s incorporation this year and our partnership with STYLO in its 6th year, we pledge to continue our commitment to the promotion of haute couture.   We want to elevate the Malaysian fashion industry internationally not just with our World Fashion Exchange but also the upcoming Asian Fashion Week & Rainforest Fashion Initiative. We want to put Malaysia on the Top 10 best fashion weeks’ list soon enough by staying focused on the future.”

The Asian Fashion Week & Rainforest Fashion Initiative which will debut in KL later this year is set to be the largest and most prestigious trade focused event that will subsequently travel around Asia .It is a business to business (B2B) debut that will see participations from 15 Asian countries to ensure STYLO stays relevant to the world’s fashion industry.

CEO and President of STYLO International, Dato’ Nancy Yeoh who wore a stunning updated garbage dress by Bill Keith from STYLO’s debut at  India’s first ever Formula One 2011 in Mumbai and  jewels by AFW designer, Janina  Garcia from Philippines, said, “Fashion Grand Prix 2013 is definitely bigger and better in terms of designs and ideas. This year we are very excited about launching the Asian Fashion Week and Rainforest Fashion Initiatives that will showcase a spectacular line up of Asian designers all under one roof. We have been dabbling with the idea of wanting to put something that encompasses Asian fashion as one for a long time, and at the same time to create a fashion event which will rival the best fashion weeks around the world. Hence the partnership involving STYLO, Mercedes-Benz and Asian Fashion Inc  plus the biggest names in Asian Fashion Associations in Asia to bring fashion enthusiasts the AFW & RFI.”

The highlight of the evening was the AFW designers fashion showcase featuring S Nine from Hong Kong, Sapto Djojokartik representing Indonesia, Eric Delos Santos from Philippines with Malaysian representatives Alvin Tay and Justin Yap of MODA, Kashfi Zulkifli of YODA, Amir Luqman and Ezuwan Ismail of BDA. The line for the opening night was only a fragment of the AFW designers’ showcase as the presenters promised more incredible Asian and Malaysian designs to take the stage throughout the week at the FGP 2013.

Guests also had the opportunity of owning a one of kind piece by many of the Asian designers presenting throughout Mercedes-Benz STYLO FGP via the AFW trunk sale held outside the Grand Ballroom. Unique, never before seen pieces were on sale at great bargains much to the delight of the guests.

The breath-taking Pop up Art segment mimicking the rainforest under the Rainforest Fashion Initiative segment was another fanciful treat when models popped out of fabrics body-painted in the exact same designs. Mercedes-Benz STYLO Designer of the Year 2010, Edric Ong and Mercedes-Benz STYLO Designer of the Year 2009, Jendela KL created an amazing fabric with designs inspired by the multi facets of Malaysia and its rainforest whilst the body art was created to imitate the fabric by artist Bong.

After the show, guests were led to the after party room at the Grand Ballroom which was stunningly redecorated as a make believe giant STYLO doll house. Taking a leaf from the movie “Truman Show”, it was based on the concept of a room within a room with an inner sanctum as the dance floor. It was definitely a feast for the eyes with actual mannequins and “live” mannequins taking centre stage. The doll house is expected to change its ornamentation every night keeping with the theme of each night.

Aloft Kuala Lumpur Sentral, Starwood Hotels and Resorts latest jewel and a member of W is venue host for the entire festival leading up to the hotel’s grand opening on the night of the Mercedes-Benz STYLO Fashion Awards later in the week. Aloft is urban-influenced, modern in design and a social guest experience hotel catered for the new generation of travellers, the Gen Ys.

STYLO International was set up to create fringe events to support world class motorsport activities in the region. Motorsport activities have seen tremendous jump in Asia as it is the sports of choice for the affluent male; the same way affluent females covert couture fashion. Hence, the use of fashion as the excuse for this stylish fringe activity. STYLO is essentially a Malaysian slang for the word ‘style’. The ‘O’ in STYLO denotes that fashion evolves in a circle.


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Designers and friends
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Zahidah Rafik was the sexiest on Opening Night
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Emmeline Ng, Miss Malaysia World 2005 and Sofiah Muhammad
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Emmeline Ng, Miss Malaysia World 2005 and Sofiah Muhammad
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Kee Hua Chee showing off a hot leg which is sexier than these two ladies who surrendered to him
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Kee Hua Chee showing off his other hot leg as he has two, you see


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Gillian Hung
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Men galore
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Jayden Gan, Malaysia's best young shoemaker and designer. He won the Malaysian Footwear Association contest twice and unlike most shoe designers who simply draw, Jayden Gan makes the shoes himself!
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Jayden Gan, the successor to Datuk Jimmy Choo and Princess Dr Becky Leogardo
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They could be twins
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Nice chests
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Top singer Shafinaz Selamat
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Princess Dr Becky Leogardo and friends
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Nice cleavage there
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Kee Hua Chee joins the cleavages

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Shoe designer Wilson, Keith Kee and Princess Dr Becky Leogardo
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Princess Dr Becky Leogardo and Kee Hua Chee in BritishIndia embroidered jacket, RM 3,400
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Sensational stunners
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This lady in Farah Khan has great boobs and body
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Oh lookee at her boobees so big and bouncy snugly encased in gold metallic shift, very de sexy
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Zahidah Rafik, Princess Dr Becky Leogardo and Michael Ong
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Zahidah Rafik, Princess Dr Becky Leogardo and Michael Ong
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Aaron and shorty friend
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Timothy Chen, handsome CEO of Asia Fashion Inc






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