Saturday, April 6, 2013

WECHAT OFFICIALLY LAUNCHED IN MALAYSIA IN ENGLISH AND BAHASA MALAYSIA AT NEVERLAND, KL

KEE@FSWMAG.COM
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WeChat from China was officially launched in Malaysia at Neverland in KL! Left; WeChat Brand Ambassador Lisa Surihani, Poshu Yeung Vice President of Tencent International Business, Ba U Shan-Ting president of Domino's Pizza Malaysia and Singapore and top star Shaheizy Sam, WeChat Brand Ambassador 
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Poshu Yeung, vice-president of WeChat International Business
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WeChat ambassadors for Malaysia Lisa Surihani and Shaheizy Sam


WECHAT OFFICIALLY LAUNCHED IN MALAYSIA!
Popular app launched concurrently with Bahasa Malaysia TVC and
appointment of Brand Ambassadors

 02 April 2013 was an exciting day for users of WeChat, the popular and hip mobile social communications app that has taken the world by storm. Not only did it mark WeChat’s official launch in Malaysia, the company’s first ever Bahasa Malaysia television commercial starring local celebrities and WeChat ambassadors Lisa Surihani and Shaheizy Sam also made its debut.

Three versions of the Bahasa Malaysia TVC were developed to bring the fun and convenience of WeChat to a larger segment of the local Bahasa Malaysia speaking market. The 30-second TVCs will be aired in April 2013 over four channels, namely TV3, TV9, Astro Prima and Astro Ria.

Present at the launch was Mr. Poshu Yeung, Vice President of Tencent International Business, a leading provider of comprehensive Internet services in the world. Also sharing the stage were WeChat Malaysian ambassadors Lisa Surihani and Shaheizy Sam and Mr Ba U Shan-Ting, President of Domino’s Pizza Malaysia & Singapore, one of WeChat’s partners. 

Commented Mr. Poshu Yeung of WeChat, “When we launched WeChat in January 2011, the app garnered a worldwide user account of more than 300 million in just over two years, one of the fastest growing mobile social communications apps.

Made available to Malaysians in June 2012, the free mobile social communications platform which supports sending live chat, voice, video, photo and text messages, went on to quickly gain popularity among local user accounts. The popularity of WeChat among Malaysians has resulted in the app ranking No.1 in both the iOS Appstore social networking free category and Android Google Play communication free category for one year, and has also ranked very high in overall free category.

"We believe this is because Tencent is committed to providing value to users and enhancing the quality of their lives. This simple philosophy has helped us grow to be one of the top internet companies in the world. WeChat is one way that Malaysians can enjoy the benefits of the value-added internet and mobile services that we provide,” commented Mr. Yeung on WeChat’s popularity in Malaysia.

“Our recent entry into Malaysia has also opened up fresh opportunities to work with several giants across various industries. One notable partnership is with Domino’s Pizza. At the end of the TVC, you can find a short promotional scene featuring our valued partner. WeChat users who follow Domino’s official account, will, upon redeeming a coupon code at Domino’s website and iPhone app (online) be entitled to purchase a second regular pizza for RM1 with the purchase of a regular pizza at standard price,” added Mr. Yeung.

Mr. Ba U Shan-Ting, President of Domino’s Pizza Malaysia & Singapore, said, “Domino’s Pizza is dedicated to providing quality products and services and we are always looking for opportunities to  build on this reputation for excellence. As we maintain our drive to create more value and more convenience for our customers, our partnership with WeChat is certainly a step in the right direction and we are very pleased to offer this exclusive promotion for WeChat users. At the same time, we hope it will also encourage Domino’s fans to try this excellent free social networking mobile application, which is fast becoming one of the top smartphone apps available.”

Supported on Wi-Fi, 3G, and 4G data networks, WeChat can be downloaded free of charge for iOS, Android, Symbian, BlackBerry and Windows Phone devices. WeChat is also available for global use by supporting up to 17 languages including English, Chinese, Indonesian, Portuguese, Thai, Vietnamese, Russian and Bahasa Malaysia. For downloads and more information, please visit: www.wechat.com 

About WeChat
WeChat is a mobile social communications platform designed for smartphone users. This application allows the users to send free text, voice messages, emoticons, picture, video, and other files. Users can also do video-chat, add new friends through its social features, utilize location-based services, and share their stories through the unique ‘Moments’ feature in the form of photos, and URL links. WeChat application is available for iOS, Android OS, Symbian, BlackBerry and Windows Phone users. Note that not all features are available for different platforms.

For more information and application download, please visit: www.wechatapp.com

About Domino’s Pizza
Globally, Domino’s Pizza, Inc. operates a network of over 10,000 owned and franchised stores throughout the U.S. and international markets. Domino’s is the world’s leading pizza delivery company committed to leading the industry in product quality and operational excellence.

Domino’s Pizza Malaysia is the award winner of the 2009, 2010, 2011 & 2012 Gold Franny Award,  a distinguished Achievement Award of the International Franchise Association at the Worldwide Rally Las Vegas in May.

In Malaysia, Domino’s Pizza is managed by master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 104  Domino’s Pizza stores. Customers can call Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my to place their orders.

The unique ordering platforms offered by Domino’s Pizza, which also includes Domino’s iPhone app, provide customers with convenient ordering options. Up-to-date information on offers and promotions is also available on Domino’s Facebook page at http://www.facebook.com/DominosMY. Now customers can even track the progress of their pizzas live using Domino’s Great Pizza Service (GPS) tracker from the moment their order is placed until it reaches their door. Domino’s WeChat Official Account: DominosMY



02 April 2013 was an exciting day for users of WeChat, the popular and hip mobile social communications app that has taken the world by storm. Not only did it mark WeChat’s official launch in Malaysia, the company’s first ever Bahasa Malaysia television commercial starring local celebrities and WeChat ambassadors Lisa Surihani and Shaheizy Sam also made its debut. Three versions of the Bahasa Malaysia TVC were developed to bring the fun and convenience of WeChat to a larger segment of the local Bahasa Malaysia speaking market. The 30-second TVCs will be aired in April 2013 over four channels, namely TV3, TV9, Astro Prima and Astro Ria.

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Grace Oon and Kee Hua Chee ready for the WeChat launch at Neverland
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Grace Oon scanning her WeChat app

HOT DANCERS REVVING UP THE CROWD AT THE LAUNCH OF WECHAT IN MALAYSIA AT NEVERLAND CLUB
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Poshu Yeung, vice-president of Tencent International Business
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Chinese song performance by Vivian Chua
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Hot, young singer Henley Hii joining Vivian Chua for a duet
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Henley Hii was a big hit with WeChat guests
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1st GAME SESSION
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Emcee Rudy the wellknown radio deejay hosted the evening and conducted the games. Each male and female had to answer a general question and the group that had the most winners with correct answers won! But all 10 received prizes anyway!
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SHOWTIME BY AWI REFAEL
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Er, I think she was facing the wrong direction as Awi Rafael was behind, not in front of her
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1 hot singer and 2 hotter guests
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Awi Rafael retreated to the back since no one was taking his photos except me
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This guest even used the stage as a seat
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Now she checks her manicured nails
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Live interaction between Awi Rafael and audience
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Finally she decides to photograph Awi Rafael! See, if you wait long enough, someone will take your photos!
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Yes, she really was taking his photos and not pretending!

2ND GAME SESSION
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Riudy getting the contestants ready. All they need do was answer questions and the first to answer 2 correctly win the Iphone!
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This handsome, tall guy won! Wonder who he was saluting?
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Thought he was giving the guy in blue but he wasn't
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They ain't heavy, they are my presents

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Handsome Eric and pretty lassie
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Eric's shimmery jacket was much admired
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Kee Hua Chee and model Sam
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Dishy brothers Sam and Eric
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Poshu Yeung the vice-president of Tencent International Business with WeChat girls
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The movers and shakers of WeChat
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One for the album!

THE END



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