Monday, August 11, 2014

JIMMY CHOO SHOES RULE AT THE BERKELEY LONDON FROM 13 TO 19 OCTOBER 2014! HAVE AFTERNOON TEA THERE AND FEAST ON DELIGHTFUL PASTRIES, CAKES AND COOKIES SHAPED AS JIMMY CHOO SHOES

KEE@FSWMAG.COM




PRET-A-PORTEA – THE JIMMY CHOO COLLECTION – AUTUMN 2014
A FASHIONISTA’S AFTERNOON TEA AT THE BERKELEY
The Berkeley, located in fashionable Knightsbridge, announces its first ever collaboration with British luxury fashion accessories brand Jimmy Choo with the launch of ‘Pret-a-Portea – The Jimmy Choo Collection’ a week-long celebration of all things Jimmy Choo.

Pret-a-Portea is designed to add a creative twist to the classic elements of the traditional English afternoon tea, with cakes and pastries resembling the latest catwalk designs for the style conscious. From 13th October to 19th October 2014, all biscuits and cakes will be transformed to resemble the most stylish shoes and iconic accessories from Jimmy Choo.

Defined by its sense of style and glamour, Jimmy Choo have opened their fashionable closet to the Berkeley’s Pastry Team to draw inspiration from their designs and create an edible collection highlighting signature styles including their quintessential pointy toe pump , the Anouk in a myriad of fashionable colours!

“We are excited to have our Jimmy Choo collection immortalised by the Berkeley's Pret-a-Portea, which after nearly 10 years has become such a respected institution in the fashion world. I can’t wait to see our designs interpreted as edible delicacies!” Sandra Choi, Creative Director Jimmy Choo

Head Pastry Chef Mourad Khiat comments: “We are excited to be working with Jimmy Choo on this exclusive edition of Pret-a-Portea. Our Pastry Kitchen is currently filled with Jimmy Choo handbags and shoes to ensure we truly understand the luxurious feel of the materials, embellishments, prints and patterns. The craftsmanship of each item is exceptional, and we are eager to highlight this in our cakes.”

Prêt-à-Portea is served in The Caramel Room at The Berkeley from 1-6pm every day priced at £41 per person. (£51 including a glass of Laurent Perrier champagne, or alternatively for the fashion conscious, £57 per person including a glass of couture champagne)

To make a reservation for Prêt-à-Portea – the Jimmy Choo collection call +44 020 7235 6000.

ABOUT JIMMY CHOO
Founded in 1996 as a luxury footwear company, Jimmy Choo today encompasses a complete luxury fashion accessory brand, including women’s shoes, handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. 

The design direction is overseen by Creative Director Sandra Choi, whose vision is to create one of the world’s most treasured luxury brands. Part of JAB Holdings a privately-held investment firm, Jimmy Choo has more than 180 stores in 32 countries and is present in the most prestigious department and specialty stores worldwide.

ABOUT MAYBOURNE HOTEL GROUP
Maybourne Hotel Group owns and manages Claridge’s, the Connaught and the Berkeley, three of the world’s most legendary five-star hotels, located in the heart of London. Maybourne Hotel Group is committed to delivering authentic and unique guest experiences that reflect the individual nature of its hotels, its guests and its staff whilst maintaining a timeless elegance and intuitive service style that are the hallmarks of its properties.
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Pret-a-Portea – The Jimmy Choo Collection

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Caramel Room at The Berkeley, London







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