Tuesday, March 31, 2015

CHOPARD SPONSORS THE WORLD OF CINEMA IN PARIS CALLED 'INVENTION OF CINEMA; FROM 27 MARCH TILL 14 JUNE 2014 AT GRAND PALAIS IN PARIS

KEE@FSWMAG.COM

Chopard, a passion for cinema

Chopard has enjoyed strong ties with the world of cinema for many years. The collaboration between the Geneva-based company and the film industry has taken a variety of forms, motivated by Caroline Scheufele’s personal passion for the silver screen. 

Since 1998, Chopard has been serving as official partner of the Cannes Film Festival and crafting in its Geneva workshops the famous Palme d’Or that rewards the best film in the annual competition. 

Each year, the corporation also awards the Trophée Chopard to a young actor and actress showing particularly promising talent. The company has also been closely associated with productions such as Nine by Rob Marshall and Woody Allen’s Midnight in Paris, for which special creations were produced. 

In 2014, Chopard testified its commitment in safeguarding film heritage by participating in the restoration of the façade of the famous Cinecittà studios in Rome.
ACTRESS ANA GIRARDOT WEARING CHOPARD
 OWNER OF CHOPARD JEWELLERY CAROLINE SCHEUFELE
 LIVIA FIRTH, WIFE OF COLING FIRTH THE SUPERSTAR ACTOR AND CAROLINE SCHEUFELE THE CO-PRESIDENT OF CHOPARD WITH HER BRO
 LIVIA FIRTH WEARING CHOPARD
LIVIA FIRTHM, WIFE OF COLIN FIRTH, WEARING CHOPARD
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In the early 1900’s, the Lumière brothers invented colour photography and subsequently the cinemascope process. As part of its ongoing involvement in the 7th Art, Chopard naturally wished to celebrate the 120th anniversary of the invention of the cinematograph.

The exhibition “LUMIÈRE! Le cinéma inventé” is on show in the Grand Palais from March 27th to June 14th 2015.

LUMIERE!
The Invention of Cinema

27th of March – 14th of June 2015
Grand Palais / Salon d’Honneur

Curators: Thierry Frémaux et Jacques Gerber
Scenography: Nathalie Crinière

© Institut Lumière


The year 2015 will mark the 120th anniversary of the invention of the Cinematograph Lumière, for this occasion the Institut Lumière will organise a celebration with the support of the Centre National du Cinéma, the Ministry of Culture and Communication, the Ville de Lyon, the Métropole de Lyon, the Rhône-Alpes Region, the Musée des Confluences and Chopard.

This celebration will begin in the spring, reflecting the decisive moments of the first screenings in 1985 (19th of March 1895 in Lyon), the first presentation of the invention (22nd of March in Paris) and the first ‘cinematic views’ screened in series in Lyon, Paris and La Cioata.

It will continue until December to mark the memory of their first public screening of films at which admission was charged, held on December 28th 1985 at ‘Salon Indien du Grand Café’, on the Boulevard des Capucines in Paris. Finally, it will resume in 2016 to retrace the journey of the first operators that Louis Lumière sent to tour the world in 1896 to bring images to the world.

The two highlights of the celebration will be the digital restoration 4K of 200 Lumière films produced with the support of the CNC and the Fondation du Patrimoine through the support of the Fondation Total and an exhibition at the Grand Palais in Paris, which will repeat the splendor and importance of "the Lumière adventure" in a city that has counted in its history.


EXHIBITION – EVENT AT Grand Palais

For the first time, in this unique area the Grand Palais (built for the 1900 Universal Exhibition in which Louis and Auguste were among the leading figures), Paris will host a major exhibition from 27th of March until the 14th of June 2015. 

The exhibition in the Salon d'Honneur will be devoted to the epic of the Cinematograph and all the work of the Lumière family. The Lumière’s will be addressed in a new way: the exhibition will present Louis Lumière (and his brother Auguste) not only as inventor and technical genius, but also with artistic merit.


A life dedicated to images
The Lumières, were not just cinema, they also represent a life dedicated to images and from 1903, with the invention of color photography: the Autochromes; so the exhibition will address the invention of the Cinematograph but also other aspects of industrial and artistic saga of the Lumière family. 

A family whose brother, Auguste, invented tulle gras which saved thousands of burn victims during the Great War and the father, Antoine, painter and photographer, amateur to Kinetoscope Edison, a friend of Nadar and poets, who encouraged his children to invent the cinematograph.


Re-enchanting images in modernity
Beyond an aesthetic exhibition, it will also be educational and popular: the tour of the exhibition designed by curators Thierry Fremaux and Jacques Gerber with scenography designed by architect-designer Nathalie Crinière, helps to show images, still and moving and regain some of the original magic.

The images will speak for themselves. There will be, a reconstituted screening room (the Salon Indien du Grand Café, designed by the decorator Jacques Grange), a contemporary room, Ipads programmed to show the 1500 films, which will be shown for the first time in their entirety. 

Entirely geared towards the modernity of the invention, the exhibition will trace the history and offer the viewer a journey that showcases the emotion and the strength of the film writing of the Lumière without neglecting technological developments which led the world cinema where it is today.


Technical and technological adventure of digital cinema
The exhibition will also address the other dimensions of the industrial and artistic adventures of the Lumière family: social background, photography in black and white and color with the famous Autochrome, the various processes developed around the Cinematograph, the industrial site factories of Lyon and their global expansion, the talent of the painter and photographer, Antoine Lumière, a friend of Nadar and father of the inventors.

Incorporating the latest techniques related to the digital, the exhibition will also appeal to the sensitivity of the spectators. 

It will also showcase the treasures from the collections of the Institut Lumière, private archives, appliances, graphics, and the family archives. This "sensitive path" in aesthetics of the Lumière will be a great discovery for those, who know nothing of this adventure.

Finally, the exhibition will highlight a past event unnoticed as it was fast and natural: the emergence of digital cinema. In 1995, during the previous commemoration, cinema had not changed for 100 years. 

In recent years cinema is technically not the same as the digital has replaced silver film. The exhibition will be the opportunity to question the future of images and the technological future of Lumière’s heirs Edison, Marey and Demeny Muybridge at the dawn of the 21st century.

The exhibition will also allow us, through digital techniques never used in an exhibition, to discover the Lumière heritage, as we have never seen before.

120 years after the first public screenings in Paris and 115 after the triumph of Cinematograph at the 1900 World Expo, the history of light extends into the site of this triumph: the Grand Palais in Paris. 

Landmark for the Universal Exhibition of 1900, built for it and consecrated "by the Republic to the glory of French art", it is located in the heart of Paris on the Champs Elysees. It is like the Eiffel Tower a symbol of Paris to the world. To celebrate an invention that became immediately universal, could you imagine a stronger and more obvious place for such an event?

Thierry Frémaux & Jacques Gerber

« There was a time when cinema came out of the trees, gushing from the sea, where the man with the magic camera stopped in the squares, entered the cafes where all screens opened a window on the infinite. This was the time of Louis Lumière. »
Henri Langlois





This exhibition has been produced with the help of CNC, the Ministère de la Culture et de la Communication, the Métropole de Lyon, the Ville de Lyon, the Région Rhône-Alpes, and Musée des Confluences et de Chopard.
It also benefits support from Renault Trucks, the Brochier Soieries, the l'Hôtel Scribe.




















PRACTICAL Information

LUMIÈRE! The Invention of Cinema
Grand Palais, from the 27th of March – 14th of June 2015
Entrance Square Jean Perrin, Champs-Elysées, avenue du Général Eisenhower, Paris 8ème
Metro: lines 1, 9, 13 / Stations: Franklin-D.-Roosevelt, Champs-Elysées-Clemenceau

Hours:
Sunday and Monday: 10h00 - 20h00
Wednesday, Thursday, Friday, Saturday: 10am – 10pm
Tuesday: group visits

Price:
Full price: 13 €
Reduced price: 9 €
Free under the normal conditions of the Grand Palais

Presale: from the first week of February from the Grand Palais website: www.grandpalais.fr
Guided visits for individual and groups (information available on the website of the Grand Palais the first week of February)

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