Monday, March 7, 2016

PART 1 OF THIRD AND LAST NIGHT OF MERCEDES-BENZ STYLO ASIA FASHION FESTIVAL AT ZOUK

KEE@FSWMAG.COM

                          6 MARCH 2016


MERCEDES BENZ STYLO ASIA FASHION FESTIVAL 2016 CLOSES WITH ASIAN DESIGNER SHOWCASE AND AWARDS GALA
 DATO KEE HUA CHEE LIKES THEM BIG BUT THIS IS REALLY OVER-SIZED EVEN FOR HIS TASTE. BESPOKE SUIT BY KEITH KEE AND B/W SPLIT-VIEW BAG BY ILLIZA HO
 DATO KEE HUA CHEE IN KEITH KEE KOUTURE AND ILLIZA HO CARRY-ALL BAG
BIG BOSS OF MERCEDES-BENZ MALAYSIA DR CLAUS WEIDNER AND WIFE WEI FROM CHINA BUT MOVED TO GERMANY AGED 15 AND SPEAKS PERFECT GERMAN  
MRS RAINE, SON MARK RAINE OF MERCEDES-BENZ MALAYSIA AND DAUGHTER IN LAW JUDY RAINE


The Mercedes-Benz STYLO AsiaFashionFestival 2016 (MBSTYLOAFF 2016) culminated with a colourful showcase by some of Asia’s leading fashion designers themed “Sin-derella” and friends followed by an awards presentation to honour the best in the fashion industry.

The awards night, billed as the climax of the 3-day fashion festival, was a true red-carpet event with the glitzy and glamorous dressed to the nines to celebrate a glittering night of fashion excellence at Zouk Kuala Lumpur @ TREC. The crème de le crème of Malaysian high society were invited including dignitaries, socialites, celebrities, and many more, making the event a truly impressive affair.

As the invited guests arrived at Zouk, they were treated to a free flow of cocktails as fellow guests took the opportunity to pose for photographs at the STYLO photowall. As the doors to Zouk Mainroom, the venue of the show opened, guests walked in to an array of videos by STYLO’s partners - Mercedes-Benz, Zouk, and Malaysia Hairdressing Association played on the giant screens.

The night’s formal programme kicked off with an opening introduction by the event’s emcee, followed by the opening speech by Mark Raine, Vice President of Sales & Marketing Mercedes-Benz, Malaysia.

In his speech, Mr. Raine remarked, “Mercedes-Benz is proud to stand hand-in-hand with STYLO throughout this year’s festival as we continue to support the Malaysian and Asian fashion industry and the creative people who make it all happen. 

"This year, the Mercedes Benz STYLO AsiaFashionFestival, is very timely set to coincide with the unveiling and showcasing of the new generation of Mercedes-Benz A-class vehicles, which has been on display here at Zouk over the past few nights of STYLO”.

Datuk Nancy Yeoh, President and CEO of STYLO International said, “Tonight, right here at the fabulous Zouk Kuala Lumpur, we are very proud to put together a showcase of the creative brilliance of fashion designers throughout Asia as well as the industrious creativity and capabilities of Malaysian footwear designers. 

"We are also very excited to be presenting tonight, the Mercedes-Benz STYLO fashion awards in various categories to a very select group of recipients for their performance and contribution to the Asian fashion industry”.

“Through STYLO’s partnership with Mercedes-Benz, we hope to encourage and promote more undiscovered Asian fashion talent to the global fashion arena. 

"I would like to thank Mercedes-Benz for their continued belief and support of STYLO, and am proud to share that STYLO’s partnership with Mercedes-Benz this year will not end here, but we will continue throughout this year, culminating our joint efforts in November this year with the Malaysia Fashion Week”, added Yeoh.

Following the speeches, it was showtime, as the Asian designer showcase got underway with fashion shows by:

·         House of Chimmi Design (Chimmi Choden, Bhutan)

·         ARTINA (Hasianna Lamira Rachel, Indonesia)

·         Keith Kee (Malaysia)

·         Sumate Classic of Models (Sumate Phunkaew, Thailand)

·         Shairose Exclusive Outfits (Shairose, Pakistan)

·         Edric Ong (Malaysia)

This was followed by a creative shoe showcase by the Malaysian Footwear Manufacturers Association (MFMA) as each piece of shoe was displayed by the models on a piece of pillow, culminating with the last model who came out wearing a resplendent shoe table with 17 pieces of shoes on it. 

Next up was local shoe designer Nelissa Hilman’s turn to wow the crowd with her fabulous shoe designs.

Then came the time for the presentations of the Mercedes-Benz STYLO AsiaFashionFestival Awards:


·         Model of the Year 2016: Male – winner: Shah Efron. Award was presented by Cher Ng, Executive Director, Zouk KL


·         Model of the Year 2016: Female – winner: Gao Min Sun. Award was presented by Datuk Seri Wong Chun Wai, Group Managing Director, The Star Publications


·         Best Showcase Designer of the Year 2016: winner: Keith Kee. Award was presented by Mr. Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Malaysia

Next up was a showcase by the reigning winner of the 2015 Mercedes Benz STYLO Designer of the Year, Fairus Ramdan with an endearing tribute the late pop-rock icon, David Bowie.  His interesting showcase came complete with a flash mob, followed by a fashion showcase with models in the David Bowie look as they sashayed away to his most popular hit song “Let’s Dance”.

The last award of the evening was the MBSTYLOAFF Global Fashion Influencer Asia 2016 Award which was presented to a fashion icon who, through his or her involvement in fashion has helped put Malaysia on the international fashion map.  



EDRIC ONG WITH MISS MALAYSIA WORLD 2015 AND SINGER FROM SARAWAK


The winner, Edric Ong was presented with his award by Datuk Prof (Dr) Jimmy Choo OBE (Honorary Advisor of STYLO AFF) together with Dr. Claus Weidner, President and CEO, Mercedes-Benz Malaysia.

The night’s program ended with a grand finale photo opportunity with hair stylists, models, designers, muses and festival partners on stage followed by an after show party as the Zouk Mainroom was transform into the STYLO party central for the night.

Partners and sponsors of MBSTYLOAFF include Zouk KL@TREC (official venue), A Cut Above Group & Academy (official hair), the Malaysian Hairdressing Association, the Malaysian Footwear Manufacturers Association, Empro Cosmetics and Diva Productions (official make-up).


About STYLO
Launched with Mercedes Benz in 2007 by SPB Tuanku Nur Zahirah, the Raja Permaisuri Agung and Dato' Jimmy Choo, STYLO was conceived as a fashion and lifestyle fringe event in celebration of the 10th year of F1 racing in Sepang. 

The first STYLO event, held in March 2008 was called the STYLO KL Fashion Festival. 5 months later, it entered Singapore with Mercedes Benz as its principal sponsor for the launch of the first ever F1 night race in Singapore and was called STYLO  Singapore Fashion Festival.

Two years later it was renamed as the Mercedes-Benz STYLO Fashion Grand Prix.  Subsequently, STYLO spread its wings beyond Malaysia’s borders with events organised in fashion partnership with Mercedes Benz in Delhi, Mumbai, Prague and Mexico City as it celebrated the combination of speed and fashion.

Next came Jakarta and London in 2011.

In conjunction with Mercedes-Benz’ 150th anniversary celebrations in 2012, Mercedes-Benz STYLO Asia Fashion Week (AFW) was born and held its first AFW concurrently as the STYLO Fashion Grand Prix.

Malaysian External Trade Development Corporation (MATRADE) and STYLO became partners in 2013 with the Malaysia Fashion Week. It is the country's first B2B fashion initiative; in 2015 Malaysia Fashion Week brought RM126 millions of soft exports to the country. 

The MFW runs concurrently with the AFW, bringing participants from over 17 countries to Malaysia every November. 

This year, the Malaysia Formula One will no longer be held in March but in October. STYLO will be showcased as a fashion show at the evening of the Mercedes Benz Petronas F1 party.

However, in maintaining the tradition of having a fashion event every March since 2008, the Mercedes Benz STYLO AsiaFashionFestival has been created in March featuring Autumn Winter and classic collections from top Asian designers for a B2C showcase. These include accessories designers such as hair, make up, bags and shoes.

About the Malaysia Fashion Week 2016 #MFW2016
Malaysia Fashion Week (MFW) is an international fashion trade and consumer event that gathers over 100 Malaysian and international fashion designers and over thousands of industry players that will be held from 2nd – 5th November 2015 at the MATRADE Exhibition and Convention Center, Kuala Lumpur. 

The event will feature a series of “ground breaking” trade fashion shows, a stylish gala award event and a lifestyle trade event for fashion brands, accessories, textiles, cosmetics and personal care, known as the International Trade Malaysia (INTRADE).  

The fashion shows for Spring/Summer 2017 will feature Malaysian designers under the Malaysia Fashion Showcase (MFS) banner, together with Asian designers under the Mercedes-Benz STYLO Asia Fashion Week (MBSTYLOAFW) banner. 

It is the only trade fashion event headlined ‘ASIA for ASIA’ with International Awards from MBSTYLOAFW and Datuk Professor Jimmy Choo. 


DATO KEE HUA CHEE LOOKING SPECTACULARLY STUNNINGLY SLEEK IN KEITH KEE BESPOKE SUIT AND SHIRT WITH ILLIZA HO BAG
THUMBS UP FOR KEITH KEE WHO WON BEST DESIGNER SHOWCASE OF 2016! 
DATO KEE HUA CHEE PICKED THE RIGHT HORSE WHO ROMPED HOME!
CONGRATULATIONS KEITH KEE, MALAYSIA'S BERST FASHION DESIGNER!
ALSO CONGRATS TO ILLIZA HO WHO WON BEST HANDBAG/ACCESSORY DESIGNER PREVIOUSLY
DATO KEE HUA CHEE TRIES THIS SHOE FOR SIZE
PERFECT MATCH BUT ONLY IN COLOR!
DATO KEE HUA CHEE LOOKING SHARP AND SPIFFY IN KEITH KEE SUIT AND ILLIZA HO BAG
MODELS
A CLASS MERCEDES-BENZ FOR A-LISTERS












STILL AT IT
IMPERIAL ROOM




DATO KEE HUA CHEE ENTHRONED IN ZOUK








RELATIVELY UNKNOWN BUT RICH BRYAN LEE AND HANNAH TAN THE FAMOUS SINGER, ACTRESS AND CELEBRITY
NICE CLEAVAGE BUT HAIR BLOCKAGE!
BRYAN LEE AND HANNAH TAN DID NOT INVITE ME TO THEIR WEDDING IN 2014 YET I BEAR NO MALICE AND STILL FEATURE THEM THOUGH MY HEART IS SHATTERED INTO 32.8 MILLION PIECES AND I HAVE LOST FAITH IN HUMANITY
I BLAME BRYAN LEE FOR NEGLECTING TO INVITE ME TO HIS WEDDING DESPITE ME BUYING HIM FOOD AND DRINKS WHEN HE WAS SLAVING AWAY AS OFFICE WORKER THOUGH HE IS RICH KID
BRYAN LEE MUST BE RICH AS HANNAH TAN LOOKS HEAVY MAINTENANCE THOUGH DATO KEE HUA CHEE'S MAINTENANCE IS BEYOND EXORBITANT
TOP MALAYSIAN DESIGNER KEITH KEE WAS OFFICIALLY ACKNOWLEDGED AS MALAYSIA'S BEST FASHION COUTURIER AS HE WON BEST DESIGNER SHOWCASE OF 2016! DATO KEVIN LEE AND DATO KEE HUA CHEE BOTH WORE HIS BESPOKE SUITS
THUMBS UP TO KEITH KEE THOUGH AT THIS POINT ALL WERE UNAWARE KEITH KEE WOULD BE HITTING THE FASHION JACKPOT A FEW HOURS FROM NOW!
KEITH KEE, DATO KEVIN LEE AND DATO KEE HUA CHEE ARE THE 3 K'S!
DATO KEVIN LEE AND HANNAH TAN
GOSH, SEE HOW WELL HER HAIR COVERS HER BOOB LIKE A COCONUT SHELL
IN VAIN DATO KEE HUA CHEE TRIED PERSUADING HANNAH TAN TO FLICK HER TRESSES BACK AND SHOW MORE CLEAVAGE 
BRYAN LEE AND WIFEY HANNAH TAN
VERY GOOD LOOKING COUPLE THOUGH BRYAN LEE'S NOSE IS DOUBLED THAT OF HIS WIFE BUT THIS IS GOOD FENG SHUI AS IT DENOTES GREAT WEALTH THOUGH MY NOSE IS EVEN BIGGER!
PROFESSOR COCOALEX LEE OF EMPRO AND DATO KEE HUA CHEE
SAME SAME
PROFESSOR ALEXCOCO YEOH AND CO
HOT COUPLE
HOT TRIO


DR CLAUS WEIDNER AND WEI
BOTH WEAR ZANG TOI
BOTH WEAR KEITH KEE WHO WON BEST DESIGNER SHOWCASE OF 2016! 
MRS RAINE, MARK RAINE AND JUDY RAINE


WEI, DR CLAUS WEDINER AND MARK RAINE






MAGDALENE YEE WEARS KEITH KEE BUT NOT HER MOTHER AND FRIEND


MAGDALENE YEE IN WHITE GOWN BY KEITH KEE THE BEST DESIGNER IN MALAYSIA!
TOP MODELS DANNY WOO AND DATO KEVIN LEE AT RIGHT
DISHY
VERY DE HANDSOME MALE MODELS
HOTTEST HUNKS
DANNY WOO AND DATO KEE HUA CHEE
2 HOTTIES
DANNY WOO AND DATO KEE HUA CHEE
VINCENT HO OF KIMARIE AND VERY PREGNANT WIFE
I WAS HOPING MRS HO WOULD DELIVER HER CHILD IN ZOUK SO HE/SHE WOULD BE A REAL DISCO BABY AND GET LIFETIME VISITATION RIGHTS
3 DARLINGS ALL WEARING KEITH KEE!
MAGDALENE YEE, DATO KEE HUA CHEE AND JUDY RAINE IN KEITH KEE
THE BEST DRESSED TRIO BY CHANCE WORE KEITH KEE!
THESE TWO ALSO WORE KEITH KEE!
KEITH KEE RULES OK!
DATO NANCY YEOH WORE ZANG TOI
DATO NANCY YEOH CARRIES HER HANDBAG WITH HER PROFILE!
BAG BOUGHT IN PARIS. 
OBLIGATORY PHOTO CALL FOR THESE BIG SHOTS
THE 2 LADIES SANDWICHING DATO NANCY YEOH BOTH WEAR KEITH KEE 
2 KEITH KEES AND 1 ZANG TOI
LOVELY LADIES
BEST DRESSERS
MARVELLOUSLY MAJESTIC 
JUST LIKE THIS LAMBORGHINI!






OWNER DATO DR LAWRENCE WALTER NG
DATO PROFESSOR JIMMY CHOO O.B.E AND FAN


DATO JIMMY CHOO AND DATO JULIE LIM


ELIZABETH LEUNG AND NICKY
DATO PROFESSOR JIMMY CHOO AND BEST HANDBAG DESIGNER ILLIZA HO
UNIQUE BAG BY UNIQUE DESIGNER ILLIZA HO
COOLEST BAG
ELIZABETH LEUNG, DATO JIMMY CHOO, ILLIZA HO AND DATO KEE HUA CHEE CARRYING ILLIZA HO BAG
BEST DRESSED AND BEST BAGGED QUARTET
ELIZABETH LEUNG AND ILLIZA HO


NING BAIZURA AND DATO KEE HUA CHEE


DATO JULIE LIM, FLORENCE CHO, MISS MAGENTA, ELIZABETH AND DATIN WINNIE LOO


2 SISTERS BUT ONE IS ACTUALLY THE MOTHER OF THE OTHER
DATO JIMMY CHOO AND FRIENDS
BIGGIES 


DATIN SERI FLORENCE WONG, DATO SERI WONG CHUN WAI THE BIG BOSS OF STAR MEDIA GROUP AND ROLV REISSIGER


DATIN FLORENCE WONG ALSO WORE KEITH KEE!
ILLIZA HO COMES TO GREET DATIN SERI FLORENCE WONG
ILLIZA HO, DATIN SERI FLORENCE WONG IN KEITH KEE, DATO SERI WONG CHUN WAI, DATO JIMMY CHOO O.B.E, ELIZABETH LEUNG AND ROLV REISSIGER


DATO KEE HUA CHEE JOINS IN


DATIN SERI FLORENCE WONG POSES IN KEITH KEE





NASI LEMAK IN A SPOON! SO CUTE AND YUMMY
MY TIGER WATCHES HUNGRILY
LOOKS LIKE THE NASI LEMAK SPOONS ARE DATO KEE HUA CHEE'S FINGERS! 
  






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