Thursday, June 8, 2017

PART 2---MATRIX STROBE STAR AWARD 2017 WAS HAIR RAISING SUCCESS WITH 10 FINALISTS COMPETING FOR TOP 3 PRIZES WORTH RM 110,000!

KEE@FSWMAG.COM



MATRIX STROBE STAR AWARD 2016/2017

Matrix, the No 1 professional brand in Asia organised its inaugural professional hair show in Malaysia – The Matrix Strobe Star Award 2016/2017 in EX 8 Subang Jaya. 

This show was conceptualised from the term ‘strobing.’ Derived from the photography realm and extended to the world of make-up, ‘strobing’ is a highlighting technique widely used in make-up and looking as if constantly being flashed with lights.

Due to high demand for ‘strobing’ and to anchor its position as an aspirational brand, in 2016 Matrix took an innovative lead to evolve this trend onto hair as one of its trend collections and named it Rock ‘N’ Strobe. 

Matrix is the 1st professional brand to own strobing technique. Strobing on hair is a highlighting technique meant to enhance particular facial features of the wearer 24/7.

The Matrix Strobe Star Award 2016/2017 is organised to prove hair strobing is a great way of expressing one’s individuality and style and to enhance their partner salons’ professionalism, skills and creativity. In order to join this competition, it is mandatory for all hair stylists to be well versed with strobing techniques. 

The award kicked off in September 2016 for submissions of strobing creations from Matrix partner salons. An overwhelming response of 300 submissions was received but only 30 made it to the semi-finals.

During the semi-finals, the contestants  were required to recreate the work they submitted and judged at L’OrĂ©al Academy. 70% of contestants’ work were judged on technical skills (colour, strobing technique and cutting) and remaining 30% on overall outlook. 

The esteemed panel judges comprised of L’Oreal Malaysia’s Professional Product Division General Manager -Mr. Aaron Littlewood, ASIA PACIFIC Professional Product Division, General Manager Education - Pauline Cairns, Matrix’s Global Colorist - Stevie English, Matrix Australian Design Team Cutting guru – Kobi Bokshish, Yang Mei Ling – Editor of Female Magazine and Beatrice Looi, a renowned fashion designer.

 The shortlisted 10 contestants with the highest results were granted the opportunity of a lifetime to enter the competition finale. It was a much challenging round as they had to demonstrate top notch strobing techniques to walk away with prizes worth RM110,000. 

The competence and skills of the top 10 finalists were tested again as the top 10 finalists had to recreate their hair designs to be revealed publicly for the first time.

Rather than being just any competition, the final was extra special as all 4 Matrix Artistic Educators –Alan, Dr Ken, Roy and Stephan showcased their skills and creations. 

They presented their craft according to the themes Punk Rock and Glam Rock. On top of that, Matrix international guest artists from Australia, Matrix Global Colorist Stevie English and Matrix Australian Design Team Cutting guru Kobi Bokshish, both with more than 20 years of experience in the industry, flew in for live demos.

Stevie is a hair expert for TV and artistic director for The Voice of Australia. Kobi is renowned as avant-garde hairstylist and his edgy cutting skills has won numerous competition nationally and internationally. Both collaborated seamlessly to inspire and excite the crowd with their Artistic Candy Rock.

LEMON KEK AND DATO KEE HUA CHEE WERE POWERMEN IN RED
HOTTEST GUYS---LEMON KEK AND DATO KEE HUA CHEE
PRESENTATION BY 10 FINALISTS 


































































































































































































THE TOP THREE GRAND WINNERS!
CONGRATS!






HAPPY FAMILY















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