Friday, September 29, 2017

PART 1---HRH SULTANAH KALSOM THE SULTANAH OF PAHANG LAUNCHED LEWRE'S NEW BOOK CALLED 'LUMINOUS RAY' TO CELEBRATE FATO LEERE LEW'S 20 YEARS IN THE SHOEMAKING INDUSTRY

KEE@FSWMAG.COM

 Lewré’s 20th Anniversary Celebration was officiated by the Royal Patron, Her Royal Highness Sultanah of Pahang, Sultanah Hajjah Kalsom on 25 September 2017 at The Gardens Mall, Kuala Lumpur.

 ARRIVAL OF HER ROYAL HIGHNESS SULTANAH KALSOM THE SULTANAH OF PAHANG WHO IS THE ROYAL PATRON OF LEWRE BESPOKE AND BEING GREETED BY DATO LEWRE LEW THE FOUNDER CREATOR OF LEWRE SHOES
 MIKI CHOONG GREETS HER ROYAL HIGHNESS SULTANAH KALSOM OF PAHANG
 A BOUQUET OF FLOWERS FOR HER ROYAL HIGHNESS SULTANAH KALSOM THE SULTANAH OF PAHANG FROM DATO LEWRE LEW
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 THE VIP ENTOURAGE INCLUDING PUAN SRI SABRINA ACCOMPANYING HER ROYAL HIGHNESS SULTANAH KALSOM OF PAHANG 
 DATO KEE HUA CHEE  AT LEFT, DATIN WINNIE LOO, WONG CHUI LING, PUAN SRI SABRINA, HER ROYAL HIGHNESS SULTANAH KALSOM OF PAHANG AND DATO LEWRE LEW
 SINGULAR HONOUR TO BE WITH THE SULTANAH OF PAHANG SULTANAH KALSOM
 NOTE DATO KEE HUA CHEE'S ZEBRA SUIT
 HER ROYAL HIGHNESS SULTANAH KALSOM IS AMUSED AT THE ZEBRA HAND PAINTED ON DATO KEE HUA CHEE'S LEFT ARM
 HRH SULTANAH KALSOM BEING GREETED BY TAN SRI RAFIDAH AZIZ THE FORMER MINISTER OF INTERNATIONAL TRADE AND INDUSTRY


Former Minister of International Trade and Industry, Tan Sri Rafidah Aziz, who played a role in encouraging Dato’ Lewre Lew, the founder of Lewré in moving the Lewré brand to where it is today, also graced the event. 

During the 20th Anniversary Celebration, Dato’ Lew also launched his first coffee table book entitled, ‘Luminous Ray’, which highlights the journey of Lewré to its success in becoming an award winning shoe couturier. I was not asked to write the book which I will never understand nor recover to my dying day!


Dato’ Lew stresses “The big goal in Lewré is to continue pushing the boundaries in shoe design. From the very beginning, our company’s goal is to push the boundaries of shoe design.” 


The event also saw Dato’ Lew accompanying Her Royal Highness, Sultanah Hajjah Kalsom, Tan Sri Rafidah Aziz and esteemed guests on a tour around the 20th Anniversary Galleria at the Ground Floor of the Gardens Mall, Mid Valley City, Kuala Lumpur from 23-29 September 2017. 


20 Years of Masterpiece

 As Lewré celebrates its 20th anniversary, its founder Dato’ Lew says the brand itself is a celebration of success, hard work and perseverance. Dato’ Lew hopes to inspire the younger generation and to remain a homegrown international market leader in the art of shoe design and bespoke creation. 

The brand started in 1997 when Dato’ Lew ventured into creating his own designs and brand. Lewré first started as an OEM and then ODM manufacturer under the Roondy Trading Sdn. Bhd (RTSB) trade name in 1987. The humble company soon enticed businesses from 40 other countries from multiple continents. 


After achieving worldwide recognition with RTSB, he decided to venture into creating his own brand. Lewré is now a personalised shoe couture that creates shoes on a much more personal level. 


 Lewré Galleria at Gardens Mall 23-29 September 2017 
From the 23rd to the 29th of September 2017, a galleria to display Lewré’s creations was displayed for the public to see and appreciate the 20 years of diligence and milestones achieved by the brand. 

These displays highlighted the values of Lewré that focus on pushing the boundaries of shoe design and to be in the forefront of using advanced technology in shoe manufacturing and design. 


The works displayed includes a brief write-ups of its idea and inspiration of each artwork when creating the pair of shoe. Among the other displays will be a craftsmen’s booth where tools of the trade are displayed as well. This includes the hand tools and shoe lasts that are used in the actual process of making a shoe. 



TAN SRI RAFIDAH AZIZ AND HER ROYAL HIGHNESS SULTANAH KALSOM THE SULTANAH OF PAHANG SHOWING THE PAGES WITH THEIR PORTRAITS AND CONGRATULATORY MESSAGES IN DATO LEWRE'S BOOK 'LUMINOUS RAY', A TITLE SUGGESTED BY HRH SULTANAH KALSOM
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The Lewré Galleria also witnessed the launch of Dato’ Lew’s coffee table book titled ‘Luminous Ray’ that speaks about his experiences and story in building the Lewré brand to what it is today. 


Lewré The Gardens Mall Address: G-210, The Gardens Mall, Lingkaran Syed Putra, Mid Valley City, 59200 Kuala Lumpur,Wilayah Persekutuan Kuala Lumpur



The Galleria also displayed Dato’ Lew’s paintings of friends who have inspired him and positively contributed to his life and brand. The portraits painted by Dato’ Lew is a token of appreciation to the person for their kindness and generosity. 


Among portraits displayed were of Her Royal Highness Sultanah Kalsom of Pahang, Puan Sri Shariffa Sabrina, Dato’ Siti Nurhaliza, Dato’ Sheila Majid, Datin Winnie Loo and Chui Ling. Dato Lew did not paint my protrait to my great chagrin and massive disappointment as obviously I never inspired him but hope to do so with his beautiful daughter Tricia Isabelle Lew, the new CEO of Lewre. 


His first mentor, Allan William from Australia taught him how to sketch shoes. Another mentor is Kleinert Siegfried from Germany who taught him about the technical parts in shoemaking.


He learned styling from an Italian shoemaker and Seiki Shindo, a Japanese shoe maker. He also acquired artistic taste from Joe Goodman, also an Australian. Among all the mentors, Dato’ Professor Dr. Jimmy Choo was most notable for his inspiration and guidance in helping Dato’ Lew in his fashion journey. 


In the words of Dato’ Lew on Dato’ Jimmy Choo, “He’s a force in the industry to be reckoned with, and to be mentored by him is a great honour.” 


Art, Inspiration and Design

In Dato’ Lew’s words, Lewré the brand revolves around making the shoe an artform. Being an artist himself who paints and draws, a big part of his inspiration comes in the form of artistic expressions. He sees with his heart and his heart appreciates what he sees.

A big part of Lewré’s vision is also to ‘constantly push boundaries’. In the art of shoemaking, the creation of a shoe starts from the concept and idea followed by art direction and culminating in the actual production of the shoe.

In Lewré Bespoke, as each of the shoes are custom made to fit and personalised, the shoe becomes an extension of the owner rather than just being an accessory. From the artistic perspective, the art behind the shoe begins with the first stroke.


Every subsequent stroke that comes after that is a representation of what Dato’ Lew envisioned for the shoe based on the personality of the prospective owner of the shoe. 


Dato’ Lew derives his inspirations from his travels and experiences around the world and drawn from everyday activities and things.


In one of his trips to the Great Wall of China, he was fascinated by Chinese clogs and designed a shoe from it as a remembrance to the fearless women who risked their health to be beautiful. Every piece at the 2oth anniversary display has 3 elements--- the story, artwork and final product.


Win a pair of Lewré Bespoke! 

From 23rd of September to 29th September 2017, there was a contest for the ‘Most Creative Design’ sketched on a contest entry.

The most creative entry won a pair of Lewré shoes from Lewré’s ‘I Love You’ collection worth RM3000. 



HOT, NEW, YOUNG MODEL ELVIN YEAP WITH KILLER EYES AND DATO KEE HUA CHEE
HANDSOME HEROS
ELVIN YEAP
IF YOU WISH TO BUY NISSAN CARS, ELVIN YEAP'S THE MAN!
IF YOU WISH A BESPOKE PAIR OF MADE TO MEASURE SHOES, DATO LEWRE LEW'S THE MAN!


DATO LEWRE AND ELVIN YEAP


DATO LEWRE LEW THE SHOE COUTURIER AND DATO KEE HUA CHEE THE ZEBRA
SPECTACULAR ZEBRA SUIT REPLETE WITH MANE TO GET SULTANAH KALSOM'S ATTENTION!
VASE HOLDER DESIGNED LIKE AN ELONGATED SHOE, RM 999


AMELIA LIEW, MISS INDONESIA THE NEW MISS COSMOPOLITA WORLD 2017/18 AND MISS INDONESIA WHO WAS MISS COSMOPOLITAN WORLD 2016 


MISS COSMOPOLITAN WORLD 2017, MISS COSMOPOLITAN WORLD 2016, DATO LEWRE LEW, AMELIA LIEW AND ELVIN YEAP THE HANDSOME. HOT HUNK


THUMBS UP FOR LEWRE
DATO KEE HUA CHEE'S ZEBRA SHOES AND BERNIE CHAN'S SHOES BY LEWRE
EMCEE BERNIE CHAN 


BERNIE CHAN AND DATO ZEBRA
BERNIE CHAN AND DATO KEE HUA CHEE AND HIS ZEBRA
LOOKS LIKE A SADO-MASOCHIST STILLETTO


THE BOOK TO BE LAUNCHED BY SULTANAH KALSOM OF PAHANG
MIKI CHOONG AND DATO LEWRE




MIKI CHOONG, DATO LEWRE LEW AND DATO KEE HUA CHEE






AMELIA LIEW AND HER 2 WINNERS
MISS COSMOPOLITAN WORLD 2016 FROM RUSSIA, DATO KEE HUA CHEE FROM KOTA BARU, KELANTAN AND MISS COSMOPOLITAN WORLD 2017 FROM INDONESIA






ELVIN YEAP STANDS TALL AND HE WAS NOT WEARING HEELS




MIKI CHOONG AND TAN SRI RAFIDAH AZIZ
TAN SRI RAFIDAH AZIZ HAS LOST WEIGHT AND LOOKS SENSATIONAL
CAN YOU BELIEVE TAN SRI RAFIDAH AZIZ IS 74 YEARS OLD? SHE TOLD ME SO TO BE PUBLISHED
TAN SRI RAFIDAH AZIZ IS NOW AN EXCELLENT DIVER WITH PADI AND USA CERTFICATES
TAN SRI RAFIDAH STILL AS YOUTHFUL AND ENERGETIC AS EVER AT 74!




FLORENCE FANG


PUAN SRI SABRINA AND DATO LEWRE
TAN SRI RAFIDAH AZIZ AND FLORENCE FANG


OK SO THESE 3 GALS ARE VERY DE TALL
BUT TAN SRI RAFIDAH AZIZ IS A GIANT AMONG MEN AND WOMEN!
MIKI CHOONG AND TAN SRI RAFIDAH AZIZ


JOANNA










YOU GET NOTICED FROM THE HERD WHEN YOU ARE A ZEBRA


ARRIVAL OF HER ROYAL HIGHNESS SULTANAH KALSOM THE SULTANAH OF PAHANG




































HER ROYAL HIGHNESS COMMENTS FAVORABLY ON DATO KEE HUA CHEE'S ZEBRA TROTTING ON HIS LEFT ARM AND LEG




HRH SULTANAH KALSOM OF PAHANG BEING GREETED BY FORMER MINISTER OF INTERNATIONAL TRADE AND INDUSTRY TAN SRI RAFIDAH AZIZ












BERNIE CHAN WELCOMING HE ROYAL HIGHNESS SULTANAH KALSOM OF PAHANG








SPEECH BY TAN SRI RAFIDAH AZIZ


TAN SRI RAFIDAH AZIZ ACTUALLY PICKED DATO KEE HUA CHEE'S ZEBRA SHOES AS AN EXAMPLE OF HIGH-PRICED NICHE MARKETING AS TO SELL A PAIR OF BESPOKE SHOES FOR RM 5,000, ONE HAS TO SELL 100 PAIRS OF RM 50 SHOES!










VIDEO CLIPS OF DATO LEWRE LEW THE  FOUNDER/OWNER/CREATOR OF LEWRE SHOES



























SPEECH BY DATO LEWRE LEW






































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THE SULTANAH OF PAHANG HER ROYAL HIGHNESS SULTANAH KALSOM GRACIOUSLY CONSENTED TO LAUNCH DATO LEWRE'S BOOK 'LUMINOUS RAY' WITH TAN SRI RAFIDAH AZIZ
TAN SRI RAFIDAH AZIZ AND HRH SULTANAH KALSOM OF PAHANG SIGNING THEIR NAMES ON THE BOOK FEATURING THEIR CONGRATULATORY MESSAGES






HRH SULTANAH KALSOM IS LOVELY AS LUMINOUS RAYS!




















A GIFT OF THE GOLD SHOE VASE FOR HER ROYAL HIGHNESS SULTANAH KALSOM OF PAHANG










TAN SRI RAFIDAH AZIZ ACCEPTS ONE TOO






THE FIRST COPY FOR HER ROYAL HIGHNESS




PORTRAIT OF HER ROYAL HIGHNESS SULTANAH KALSOM OF PAHANG






PAGES CONTAINING THEIR PHOTOS






JEWELLER FROM CHINA GREETING HER ROYAL HIGHNESS


SULTANAH KALSOM CONSENTS TO ACCEPT A TOKEN OF APPRECIATION


LOVELY NECKLACE




A LITTLE GIFT FOR TAN SRI RAFIDAH AZIZ








PRETTY PHOENIX BROOCH 



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