TIMEX 80 IS BACK TO THE EIGHTIES!

KEE@FSWMAG.COM


THERE IS A BELIEF WHEN TIMES ARE BAD WE ALL YEARN FOR THE GOOD OLD DAYS WHEN LIFE WAS SIMPLER AND MCDONALDS WERE RM1.80 AND A TERRACE HOUSE IN BANGSAR WAS RM 100,000. HMMM, MAYBE THE TIME HAS COME... FOR A TRIP DOWN MEMORY LANE FOR THE 50-SOMETHINGS AND A PSYCHEDELIC TRIP FOR THE 20-SOMETHINGS






THE FASHION TREND GOES ALL THE WAY BACK TO THE 1940S WHICH IS RATHER STRANGE AS WE WERE JUST RECOVERING FROM WORLD WAR 2 AND FASHION, FRIVOLITY AND FLIRTATIOUSNESS MUST HAVE BEEN THE LAST THINGS ON THE 'TO DO' LIST!

TIMEX HAS TAKEN A MORE APPROACHABLE TACK BY STEPPING BACK 3 DECADES TO THE EXCITING EIGHTIES WHICH WERE RECOVERING FROM 'SATURDAY NIGHT FEVER' AND BELL BOTTOMS.

The 1980s were a transitional period as Sonny and Cher had just helped define the 1970s so the 1980s were a period of carefree fun before Joan Collins and 'Dynasty' took over. Dunno what I am rambling about? Oh yeah right, forgot you were born in the Eighties...

Suffice to say TIMEX's new retro-groovy ('groovy' then was used in lieu of 'cool' or 'sweet') collection of 1980s inspired watches is focusing on the technological marvel of the time---digital technology! Back then, most watches were analogue as in mechanical, hand wound watches and digital watches were equivalent to today's handphones and Ipads.

This cool and groovy collection must be geared for the 20 to 30 year old market who probably have never seen an original G-Shock watch or even Techno-marine watch. When these psychedelic watches in rainbow colours were the rage, the 30-year old today had just been born.

Well, for those who missed out the Exciting Eighties, you can rewind time with the new TIMEX 80 Collection.

As a TIMEX does not boast a tourbillon, their prices will not throw your budget back a few months. Prices start from RM 199 to RM 269 for the Classics, RM 240 to RM 269 for Special Edition, RM 275 to RM 320 for Jumbo and RM 330 for Calculator.

TIMEX has timed it just right as many are belt-tightening and even I am doing the same but due to the blessings of Buddha, Kuan Yin, Jesus and Mother Mary, I have to tighten my belt as I have lost weight and not due to financial woes. At my heaviest, I was 74 kg and now, praise be to all the pantheon of gods and goddesses, I am now a rather svelte 64 kg though I am half starving to death to reach 61 kg.

LET'S ALL REVIVE THE VIBRANCY AND PALETTE OF THE 80S WITH TIMEX 80!
AT THESE GROOVY PRICES, WHY SETTLE FOR ONE WHEN YOU CAN HAVE A DOZEN?
These are my favourites!

The Timex Group, the leading American watch manufacturer with more than 150 years in business, has just launched the Timex 80 collection. The collection represents a modern and contemporary interpretation of the classic digital watch of the 1980s.

Timex 80 is the definite fashion accessory that conveys a modern street style. Its vibrant colours make it very wearable. Choose among the Classic, Jumbo, Calculator and Print Collections.

Available in both solid and multi-color options, watches from the Classic collection are the original set of vintage-inspired watches from the high-end collection. The Jumbo collection is an oversized version of the classic originals.

The Calculator collection is a set of iconic retro-styled digital watches with calculator design and function. These watches are available in both metal and plastic straps with various trendy colors and sizes to choose from.

The Anime collection features upbeat pieces that bring that youthful, fun vibe, vividly exhibited by the watches’ wonderful straps, with a range of colors and bold design patterns. In one of the collection, Timex 80 has teamed up with Italian tattoo artist Amanda Toy. The outcome is a series of three watches, each featuring a colorful all-over design of the art. Iconic symbols of tattoo history are re-interpreted by her in new playful ways.

This time of the year, be at your brightest as you trip back to the ’80s with the true masters of quality and innovation, Timex 80, now available at selected City Chain outlets nationwide.