TOM DAVIES BESPOKE GLASSES NOW AT EYECON www.eyecon.com.my

KEE @FSWMAG.COM

TOM DAVIES BESPOKE GLASSES NOW AVAILABLE IN MALAYSIA!
MALAYSIA BECAME THE FIRST COUNTRY IN THE WHOLE OF ASIA TO BE GIVEN THE FRANCHISE BY THE WORLD'S LEADING DESIGNER OF BESPOKE GLASSES, TOM DAVIES.

Murphy Chan, Group CEO of Eyecon www.eyecon.com.my

The first step---your face is measured with this special calipers so the frame and temples and bridge will fit, frame and flatter your face fabulously!

Alistair Burroughs from London and Nathan Mckinley from Chicago represented Tom Davies at the opening of the Tom Davies Bespoke store at The Gardens, Midvalley

Murphy Chan welcoming the media and guests at the launch

I like Eyecon's logo and they are no con job ok!

The official signing and it's official! Eyecon is now the sole distributor and franchise holder of Tom Davies Bespoke glasses in Malaysia!

It looks complicated so don't strain your eyes and leave everything to the bespoke experts as they craft your one of a kind glasses just for you!

This quirky, upside down glasses is my favourite

Alistair Burroughs, celebrities Bernie Chan and Hansen Lee and Nathan Mckinley. Each received a Tom Davies bespoke glasses for being guinea pigs of the day

Murphy Chan, CEO of Eyecon and Kee Hua Chee in funy SW glasses available only at Eyecon which comes with matching bracelet.


IT IS AN HONOUR THAT TOM DAVIES HAS SEEN SIT TO GRANT HIS BESPOKE GLASSES FRANCHISE TO EYECON, MALAYSIA'S LEADING OPTOMETRY NETWORK WITH 12 STORES IN KL, KUCHING, IPOH, PENANG, SEREMBAN, MALACCA AND JOHORE BARU. FOR THE FIRST TIME, NOT EVEN SINGAPORE. HONG KONG OR TOKYO HAS TOM DAVIES BESPOKE EYEWEAR STORES! SO WE ARE THE FIRST AND CONGRATULATIONS TO MURPHY CHAN, GROUP CEO OF EYECON.

With his 7 friends, all optometrists and owning their own eyewear stores, Murphy Chan saw a need for a specialised eyecare chain of stores. "We need to be different from the other 5,000 optical shops selling the same brands of eyewear and contact lenses," he explained at the launch of Tom Davies Bespoke boutique at The Gardens, MidValley. "Eyecon has 40 optometrists who are specialists in eye care using state of the art equipment."

Each of the 8 founders have a share in Eyecon which sounds like 'Icon'! There was no particular reason this name was chosen apart from the fact it sounded and looked good!

"Tom Davies Limited Edition glasses come in 5 to 50 pieces worldwide and cost under RM 2,000. The Bespoke glasses start from RM 2,400 for the frame only and with lenses, you are looking at around RM 3,000," said Murphy Chan. "Then there is Tom Davies Couture which is personally designed for you by Mr Tom Davies himself and this costs a minimum of RM 25,000. If you wish your glasses to be studded with diamonds, it can go up to RM 50,000 or more, depending on how much bling you desire."

Tom Davies Bespoke glasses is the equivalent to a bespoke men's suit from Savile Row or Haute Couture for ladies. Why settle for a ho-hum, humdrum, everyone's-got-one spectacles when you can have one crafted to suit the shape of your face, taking into account your nose bridge, cheek bones, temples and brow.

A pair of rather sinister calipers are used to measure precisely the structure of your face and a trained staff will take you through the paces. You decide the colour, size, length, shape and material of your bespoke glasses just like you would do with a suit. The finished product would have been crafted to your exact specifications so your new Tom Davies Bespoke spectacles or sunglasses will fit, flatter and frame your face to perfection!

Tom Davies is a cool dude, too bad he could not make it to The Gardens opening.

BELOW ARE SOME OF HIS DESIGNS, NOW AVAILABLE AT ALL EYECON BOUTIQUES








Murphy's law says you must wear Tom Davies bespoke glasses or else..

Getting framed for something you did is now very desirable

Decisions, decisions, decisions!

Optometrist Daniel Chan takes a reading of your peepers

Alistair Burroughs from Tom Davies London is wearing a Paul Smith suit which is almost bespoke

Celebs Bernie Chan and handsome Hansen were the guests of honour and got their bespoke glasses while I didn't as my sketch of funky glasses did not win the contest!

Fear not, the calipers and entire process is painless and fast

Niow it is Hansen Lee's turn to get his cheekbones checked and face framed

Nathan Mckinley was in the act too

Bernie Chan looking cool

Hansen Lee looking hot

Yes they fit ok?

A streak of magenta works wonders

Alistair Burroughs explaining the process

A Tom Davies bespoke glasses sit prettily on your cheek

Bernie Chan looks at the computer where her glasses are beginning to take shape

There! Bernie Chan's bespoke glasses are conceptualised digitally!

BESPOKE GLASSES AS PART OF YOUR BEATIFIED LIFE

FIRST LUXURY BESPOKE EYEWEAR SERVICE LAUNCHED

TD Tom Davies Bespoke available exclusively at Eyecon Optometry Centres

Kuala Lumpur, October 31, 2011 – Optometry specialists, Eyecon Optometry Network (Eyecon), has launched TD Tom Davies Bespoke, the world’s first luxury made-to-measure eyewear service in Malaysia.

Malaysia is also the first country in Asia to launch this exciting bespoke service following the appointment of Eyecon as the sole distributor by the award-winning British luxury eyewear brand.

TD Tom Davies, helmed by British spectacle designer Tom Davies, has revolutionised eyewear by introducing bespoke frames that are designed and hand-made to suit a person’s face, skin tone, physical characteristics and lifestyle.

Having a frame designed and made for you is like a combination of ordering a bespoke suit and re-designing your own face. You get spectacles or sunglasses that fit perfectly, in exactly the colours and materials you choose, and designed specifically around your natural features.

According to Eyecon Chief Executive Officer, Murphy Chan, while consumers could spend thousands of ringgit on designing and tailoring their wardrobe, there was simply no option for personalisation when it came to spectacles or sunglasses until TD Tom Davies came long.

“For many, glasses are the defining features of their faces and something they will wear every day for years on end. Eyecon is proud to introduce TD Tom Davies Bespoke frames to discerning Malaysians. They are made for spectacle wearers who want the perfect fit and trendsetters who are seeking their signature style,” he said.

During the consultation, the customer chooses his or her preferred frame. The optometrist then takes a sophisticated series of measurements and photographs, chooses colours, shapes and materials and input them into the online design wizard.

TD Tom Davies designers in London will then provide a portfolio of three designs which gives a realistic idea of what the frames look like on the customer’s face.

Once the option is chosen, the frame is hand-made using a combination of traditional techniques and modern machinery. One of the features most liked by TD Tom Davies customers is having their names laser-engraved discreetly on the inside of one of the arms as the finishing touch.

Typically, the entire process, from consultation to delivery, takes about three weeks.

TD Tom Davies Bespoke was launched in conjunction with the official opening of Eyecon’s flagship outlet at The Gardens, Mid Valley City. The outlet, one of the 12 Eyecon Optometry Centres nationwide, promises a new experience in eye care.

Instead of opticians, every Eyecon Optometry Centre is managed by optometrists who are trained to detect eye disease or evidence of systemic abnormalities. Optometrists are also able to provide more comprehensive eye care and advice to the public.

Eyecon Optometry Centres also use state-of-the-art equipment and machines that are able to offer a comprehensive analysis of the health of your eyes. In addition to the usual range of products, they also offer customised solutions for frames and lenses.

According to Chan, Eyecon aimed to provide a totally new eye care experience to the public as the “trusted eye care advisor”.

“We currently have 12 centres nationwide and aim to increase the number through our franchise programme. Our vision is to become a world-class optometry network that is able to deliver professional and holistic eye care services and innovative solutions that enhance and enrich lives,” he said.

Since the network’s formation in 2010, Eyecon has been providing vision testing and free eyewear to underprivileged children through its Penglihatan Jelas, Prestasi Cemerlang (PJPC) Corporate Responsibility campaign.

In conjunction with the launch of TD Tom Davies Bespoke, Eyecon announced that it will be sponsoring eyewear and eye care for one underprivileged child with every purchase from the range.

For more information about Eyecon and TD Tom Davies Bespoke, please visit www.eyecon.com.my.

About Eyecon Optometry Network

Dedicated to providing a new experience in eye care, Eyecon Optometry Network currently consists of 12 optometry centres and 40 qualified eye care practitioners. Its vision is to become a world-class optometry network that is able to deliver professional and holistic eye care services and innovative solutions that enhance and enrich lives. For more information on Eyecon, please go to www.eyecon.com.my.

About TD Tom Davies

TD Tom Davies is an award-winning British luxury eyewear brand that offers the world’s first bespoke spectacle and sunglass service. Tom Davies offered his first hand-made couture frames to the rich and famous in 2000. He now offers full bespoke eyewear service that enables specially trained optometrists to create spectacle frames to order in materials such as acetate, titanium and even buffalo horn. For more information on TD Tom Davies, please go to www.tdtomdavies.com.

Why compromise when it comes to glasses?

British spectacle designer Tom Davies brings the luxury of bespoke
to frames. Consumers can spend thousands on their wardrobe.
Yet when it comes to glasses, which are the defining feature of their
face, they won’t countenance paying more than a couple of hundred
pounds for something they will wear everyday for years on end.
That, at least, was the case until British spectacle designer
Tom Davies came onto the scene. In a short time, Tom has
revolutionised glasses by introducing bespoke frames, expressly
designed and handmade to suit a person’s face, colouring,
physical characteristics and lifestyle.

The wide range of Ready to Wear frames, recently enhanced by new
designs and the launch of a complete new sunglasses collection for
2009, is just the first step in the whole Tom Davies brand experience
which transforms into the customer owning a perfectly fitted pair of
bespoke glasses. With a buzzing presence for Bespoke in much of
Europe and an ever increasing demand for this service, Tom Davies,
as from this year, is venturing into French and Italian markets with an
aim of bringing something exciting and new to the region.

BESPOKE FRAMES ?
Having a frame designed and made for you is like a combination of
ordering a bespoke suit and re-designing your own face. You get
sunglasses or spectacles which fit perfectly, in exactly the colours and
materials you choose and designed specifically around your natural
features. They will suit you better than any glasses you have ever had.
Tom Davies Bespoke frames satisfy everyone: spectacle wearers who
want a perfect fit, individuals who are looking for style and colour and
those who have a clear idea of what they want. The customer chooses
their preferred frame and the optician takes a sophisticated series of
measurements and photos, chooses colours, shapes and materials and
input them into the online design wizard.

Our designers will then provide a portfolio of three designs
from which the customer can choose which gives a realistic idea of
what the frames looks like on their face. Once the option is chosen, the
frame is hand - made for the customer using a combination of traditional
techniques and modern machinery. And the finishing touch, one of the
features Tom’s customers like the most, is their name laser engraved
discreetly on the inside of one of the arms.

HOW ARE BESPOKE FRAMES DESIGNED?
Just as an experienced tailor has a set group of measurements which
he uses to assess body type and how the cloth will hang
on an individual, Tom’s seven principles guide his team of
designers when they are working on customers’ design portfolios.

WHERE CAN I BUY A TOM DAVIES
BESPOKE FRAME?
TD Tom Davies has over 200 outlets worldwide.
Option 1
The portfolio is usually ready in 24 hours. You and your customer select which option to go for and the finished frame will be shipped in three weeks.

HOW DID TOM COME TO START HIS
PERSONAL EYEWEAR REVOLUTION?
Tom considered the possibility of a viable bespoke service
for spectacles when he started in the eyewear industry in 1997.
Back then, living in Hong Kong and working for a small frame factory,
he was frustrated that his family and friends’ heads never quite fitted
his creations. He wondered for a while if it was just that everyone
he knew had strange heads.

But then he realised it wasn’t just his company’s frames which
didn’t fit people perfectly. No one anywhere seemed, to his eye,
to be wearing eyewear that was quite right for them.
For such a critical accessory – glasses are the first thing people
see when they look at you, as well as being the windows through
which you see the world – Tom thought it amazing how little
attention people paid to choosing spectacles.

People around the world were, in effect, taking pot luck
that the frames they chose in a rush at a high street optician’s
shop would not only look great on them, but feel great, fulfil the
optical requirements of their prescription and be to their
personal taste.

So when he got back to London, Tom launched his Couture
service, which involved him meeting high net-worth individuals
and designing frames for them individually.

After five increasingly successful years of designing such rarefied
frames for the rich and famous, Tom found himself in a position
to improve mankind’s face furniture to the next level.
At £5,000 a frame, the Couture service excluded a large
part of the potential market. By now Tom had learned enough
about what people really want from their spectacles to expand
and hand the role of designer over to a specially-trained team,
with his selected band of opticians as the contact point for buyers.

Oh, and he bought his own factory.

Once each frame is individually designed, our production masters
handcraft each part of the bespoke frame.
Manufacturing a custom-made Titanium frame is one of the key
technical innovations from Tom Davies.
Millimeter-perfect measurements are followed at each stage of
production. Even a single millimeter change can effect the way the
frame suits a customers natural features.

There....