THERE ARE PARTIES WHERE FREE DRINKS FLOW AND THEN THERE IS THE JOHNNIE WALKER PARTY! THIS TIME IT WILL BE AT MAEPS IN SERDANG ON 21 MARCH 2012
GalsNo party's complete without Johnnie Walker Black Label! And their party on 21 March will prove this adage!
And Jenson Button;s coming to play!
He may even wear this outfit or t-shirt and jeans, you never know till he turns up
We can tell Johnnie Walker is a main sponsor but his slogan is 'Keep on Walking' but Button's slogan is 'Keep on Racing'!
If you think this is a super hero from Marvel Comics, you are half right as Jenson Button is a hero alright
Hot chicks will abound so even teetotallers can enjoy themselves drooling over these cleavaged beauties
Speaking of cleavaged beauties, here is one---Nadine Ann Thomas, Miss Malaysia Universe 2010. This beauty queen will be one of 4 deejays from abroad as she has given up her crown for CDs
This is what I will be expecting
All the good lookers will be there on 21 March at MAEPS so I have no choice but be there too
My dear friend Chermaine Poo, Miss Malaysia World 2005 runner-up at extreme left, with 2 friends
3 ravishing beauties
Gals and gays can salivate over this sexy deejay Politik
DJ Agent Smith demonstrates why you should never poke your wet finger into a power point
DJ Dim Sum from Hong Kong knows the heat will force him to remove his jacket very soon once the party starts
THE FULL NAME OF THIS MOTHER OF ALL PARTIES IS JOHNNNIE WALKER BLACK CIRCUIT LOUNGE VIP RACE PARTY WHICH IS A MOUTHFUL TO PRONOUNCE SO IT IS BEST TO SAY IT IN ONE GO AFTER A FEW DRINKS.
I ATTENDED MY FIRST JOHNNIE WALKER BLACK CIRCUIT VIP RACE PARTY LAST YEAR SO READ MY BLOG ON 1 APRIL 2011 LAST YEAR.
I had the time of my life so I am looking forward to a repeat performance this year! And my dear pal Nadine Ann Thomas, a former Miss Malaysia Universe, will be a DJ so it is a given she will heat up the mercury!
Jenson Button will be there too but chances are low you will get to shake his hands, rub shoulders with him and down several bottles and yam seng with him as he will arrive early, around 8pm and leave early as all these F1 racers are so disciplined and to party and get drunk is signing their death warrants. But the rest of us are not racing on 22 March so we can party all night till dawn (2am actually) on 21 March.
STEP INSIDE THE CIRCUIT WITH JENSON BUTTON
JENSON BUTTON SET TO MAKE APPEARANCE AT THE JOHNNIE WALKER®BLACK CIRCUIT LOUNGE VIP RACE PARTY
Kuala Lumpur - Loyal consumers and A-list guests of JOHNNIE WALKER® and the Black Circuit Lounge VIP race party are in for a treat as Jenson Button will be making an appearance at the exclusive event. The award-winning world’s number one Scotch whisky and global partner of the Vodafone McLaren Mercedes Formula 1™ team since 2005 will be unveiling a few other choice surprises for an unrivalled VIP race party experience at the Black Circuit Lounge, in conjunction with the second race in the 2012 Formula 1™ calendar in Sepang.
Button will be attending the JOHNNIE WALKER® Black Circuit Lounge to reinforce JOHNNIE WALKER®’s commitment to Responsible Drinking by signing the Join The Pact signature wall to pledge to Never Drink and Drive. He will be joined by selected A-list guests, Diageo senior representatives and JOHNNIE WALKER® Facebook contest winners before making an appearance on stage.
Guests can also expect an amazing line-up of the world’s hottest DJs, state-of-the-art interactive party experiences and stylish JOHNNIE WALKER® cocktails. For exclusive invites, JOHNNIE WALKER® fans need to ‘Like’ JOHNNIE WALKER® Malaysia at www.blackcircuit.com.my/Facebook and enter the contest for VIP passes before 15 March. Less than 200 priceless VIP passes will be available, and two lucky Grand Prize winners will be accorded the full VIP treatment from JOHNNIE WALKER® that includes 10 VIP passes, a money-can't-buy reserved table at the party, hotel suite accommodation for 1 night, and finally a chauffeured limousine to the venue and back to encourage partying in style as well as safety.
Limited edition Vodafone McLaren Mercedes merchandise are also on offer.
A lynchpin of the JOHNNIE WALKER® "Step Inside the Black Circuit" campaign to give consumers an inside look into the stylish and sophisticated world of motor racing, this exclusive and highly anticipated event will break from convention to take place on a Wednesday, 21 March at the Malaysia Agro Exposition Park, Serdang (MAEPS). The event has been brought forward from its normal weekend date to accommodate the highly anticipated appearance of team Vodafone McLaren Mercedes driver Jenson Button.
Charles James Wright, Senior Brand Manager for JOHNNIE WALKER®, Malaysia, says “To ensure the JOHNNIE WALKER® Black Circuit Lounge VIP race parties always deliver exclusive insider-access into the extraordinary world of motorsport and the high-flying lives of progressive Formula 1™ drivers Lewis Hamilton and Jenson Button, we are scheduling the event on the Wednesday before the race so that Jenson will be able to attend before they start intense preparation for that Sunday's race. Our loyal fans and A-list guests in Malaysia have come to expect the best entertainment quality and service at a JOHNNIE WALKER® race party, and as an official partner of Vodafone McLaren Mercedes since 2005, JOHNNIE WALKER® will continue to innovate so Malaysians invited by the JOHNNIE WALKER® Striding Man to Step Inside the Black Circuit can experience the global glamour of what has become a must-
attend event on the calendar,” he said.
Guests at the luxury event will be entertained by an intriguing line-up of established international DJs and a local celebrity DJ that is set to create a stir. The vivacious Miss Malaysia Universe 2010 Nadine Ann Thomas, will be kicking off the entertainment at this Black Circuit Lounge with a DJ set geared to get the crowd into the party mood and showcase her huge passion for high energy music. Nadine has been hard at work mastering her deck skills and performing at high-profile events recently, including a crowd-pleasing set at the New Year's Eve celebration at The Curve. A trio of acclaimed international DJs will also take to the decks including DJ Dim Sum, who has been rocking Hong Kong clubbers over the last 10 years, and currently holding residencies in Dragon-I and Prive, two of the hottest clubs in the heart of Lan Kwai Fong; SmithAgentSmith is a unique performer not to be missed, combining his passion for music, partying and performance into a pioneering set that sees him doing live remixing on the fly using Ableton; and headliner DJ Politik, a Los Angeles native who has established himself as Hollywood’s most in-demand DJ, holding residencies at the hottest nightclubs in town. A current favourite amongst L.A. scenesters and celebrities, DJ Politik will be making his debut in Malaysia and JOHNNIE WALKER® guests can expect a rousing set combining a well-balanced mix of hip-hop, house and rock mash-ups.
The highly sought after by-invitation-only event will play host to KL high society and loyal fans of JOHNNIE WALKER®. Guests at the Black Circuit Lounge will be treated to VIP privileges and an evening's glimpse into the exciting world of motor racing. “The challenge is to constantly seek out new and exciting experiences and surprises when it comes to the JOHNNIE WALKER® Black Circuit Lounge VIP race parties, and this next instalment is no exception,” said Charles. “For instance, JOHNNIE WALKER® Global Brand Ambassador Tom Jones will be present to introduce the indulgent flavours of the JOHNNIE WALKER® GOLD LABEL RESERVE™ to our guests at this party in a specially created GOLD discovery bar within the event venue. Guests will be treated to the delightfully complex and extravagant flavours of this luxurious blend and get a chance to try exquisite cocktails such as the Fresh Gold served in a champagne glass,” he added. Even JOHNNIE WALKER®’s much relished signature cocktails will be getting a revamp as award-winning World Class mixologists have been specially commissioned by JOHNNIE WALKER® to create a new series of whisky inspired cocktails especially for this event.
The JOHNNIE WALKER® Black Circuit Lounge will play host to a cross section of KL’s elite, treating them to an unforgettable nightlife experience, delivered in the trademark JOHNNIE WALKER® black and gold colour theme. If one beauty queen isn’t enough to get your adrenaline pumping, the Black Circuit Lounge will feature two of them. Apart from Nadine, Miss World Malaysia 2009 Thanuja Ananthan will host the party, alongside E! News Asia host Dominic Lau, supported by singer, actor and host Hannah Tan at the “Black Carpet”
JOHNNIE WALKER® will also be incorporating personalised digital experiences at the Black Circuit Lounge that will allow guests a unique opportunity to Step Inside the stylish and extraordinary world of motor racing through exclusive JOHNNIE WALKER® and Vodafone McLaren Mercedes virtual experiences, getting up close and personal with Formula 1™ greats Jenson Button and Lewis Hamilton. The exclusive invites will also be RFID enabled to allow guests quick and easy access into the party, as well as instantly posting information on their arrival at the party, along with any interactive activities they might have accessed, up on Facebook to the envy of their friends unable to get passes.
To ramp up the excitement, roving teams of JOHNNIE WALKER® Brand Ambassadors will be hitting selected clubs in the Klang Valley and other regions to interact with consumers using unique iPad game applications, whilst rewarding fans with JOHNNIE WALKER® premiums in the four weeks leading up to the party. Watch out for them as they arrive at your favourite club starting February 29th.
Guests at JOHNNIE WALKER®’s Black Circuit Lounge will be treated to an unsurpassed VIP experience that combines style with sophistication; hallmarks of JOHNNIE WALKER® BLACK LABEL™. As committed advocates of responsible drinking, JOHNNIE WALKER® will also provide guests with complimentary mineral water when they leave the party and have ample taxis on standby to ferry guests home safely.
About JOHNNIE WALKER® and Formula One
JOHNNIE WALKER® is the world’s number one whisky brand, enjoyed by people in almost 200 countries around the world. Since the time of founder, John Walker, it has been closely associated with the concept of personal progress. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walker men to grow the small grocery store founded in 1820 into an international whisky business selling stylish, authentic, iconic brands.
This progressive and innovative approach has continued into the 21st century and in 2005 JOHNNIE WALKER® entered a partner agreement with the McLaren Formula 1™ team. Today JOHNNIE WALKER® is recognised as an icon of personal progress, as an international, high-status, sophisticated and dynamic brand. The Vodafone McLaren Mercedes Formula 1™ team closely matches these characteristics and provides a unique and exciting platform for engaging with today’s consumers.
Diageo is committed to promoting responsible drinking, and responsible drinking has always been at the heart of the JOHNNIE WALKER® sponsorship of Vodafone McLaren Mercedes. The issues of responsibility and choice are critical to the debates on alcohol. Through its pioneering sponsorship and with Mika Häkkinen as its Global Responsible Drinking Ambassador, JOHNNIE WALKER® tackles these issues directly. The JOHNNIE WALKER® relationship with Vodafone McLaren Mercedes and Mika Häkkinen demonstrates that alcohol beverage companies can effectively promote responsible drinking and aspire to change consumer attitudes to over-consumption and drinking and driving.
The Never Drink and Drive message is at the core of the JOHNNIE WALKER® sponsorship of the Vodafone McLaren Mercedes Formula 1™ team. Through its pioneering sponsorship, and with Mika Häkkinen as the Global Responsible Drinking Ambassador, JOHNNIE WALKER® has a powerful platform to communicate the Never and Drink message in an engaging way. Here are some recent examples of what we’ve already done in some countries:
- Singapore: In March 2008, Mika got back behind the wheel of a Vodafone McLaren Mercedes Formula 1™ car as he thrilled thousands of consumers on the streets of Singapore to mark the launch of the JOHNNIE WALKER® Join the Pact campaign in Asia
- Montreal Canada: In May last year, Mika went back to Montreal, in the run up to the Canadian Grand Prix and encouraged both locals and race goers alike to pledge their signature on JOHNNIE WALKER® Responsible Drinking pillars, that were strategically placed around the city. For each signature, JOHNNIE WALKER® donated $1 Canadian to local alcohol charity Educ Al’cool.
- Latin America: In October 2008,– Mika successfully completed a 3 week, 6 market tour of Latin America, where he launched Join The Pact: Designate a Driver campaign. Mika wowed the people of Rio de Janeiro Brazil and Bogota Colombia, as he unveiled and drove the stunning JOHNNIE WALKER® Designated Driver Super Car.
About DIAGEO
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include JOHNNIE WALKER®, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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