I AM A FAN OF MANDARIN ORIENTAL AND HAVE BEEN SO SINCE THE HOTELS WERE SEPARATE ENTITIES CALLED THE MANDARIN OF HONG KONG AND THE ORIENTAL OF BANGKOK.
Each of course was the bestestest hotel in Hong Kong and Bangkok and so it was a marriage made in heaven when the two merged to become Mandarin Oriental!
The logo of Mandarin Oriental is a fan, as in the thingy you use to fan yourself to keep cool when in the verandah sipping afternoon tea when the aircon breaks down.
Very cleverly, Mandarin Oriental plays on the pun as obviously (unless you no speak England) a fan also refers to an admirer or supporter, as in fan of Kee Hua Chee or football fan.
There is already a long list of 23 fans, ranging from David Tang, founder of Shanghai Tang to Datuk Michelle Yeoh, the only Malaysian. There is also Sa Ding Ding who I presume is not a panda or poodle but a person as in Bo Gua Gua. Lucky my parents did not name me Kee Hua Kee though I prefer Kee Kee Kee! But Buddha and Kwan Yin told me KEE HUA CHEE will be world famous!
MANDARIN ORIENTAL ANNOUNCES NEW CELEBRITY FAN FOR
GLOBAL BRAND ADVERTISING CAMPAIGN
Renowned Hong Kong actress and singer, Karen Mok
officially welcomed as newest celebrity fan for Mandarin Oriental’s
award-winning campaign
Hong Kong, 26 April 2012 – At a press conference held today at
Mandarin Oriental, Hong Kong, multi-award winning actress and singer Karen Mok
was officially welcomed as the latest celebrity fan for Mandarin Oriental Hotel
Group’s USD multi-million global advertising campaign “He’s a Fan/She’s a Fan”.
Ms
Mok was presented with a signed copy of her photograph for the campaign, taken
by the Group’s renowned portrait photographer, Mary McCartney who photographs
each celebrity in a location of their choice which, for them, best represents a
feeling of well-being.
“We
are particularly delighted to welcome Karen, a Hong Kong born, internationally
renowned performer here at our flagship hotel and the birthplace of Mandarin
Oriental’s brand. Her phenomenal talent and grace is well known and she will be
an asset to our award-winning campaign, which celebrated its tenth anniversary
in 2010. By focusing on celebrities who clearly appreciate the finer things in
life, we have been able to show the quality of our hotels in a far more
interesting way than traditional hotel advertising”, said Jill Kluge, Mandarin
Oriental Hotel Group’s Director of Brand Communications.
For
Mandarin Oriental’s campaign, Karen Mok was photographed in Milan, outside the
historic Casa Degli Omenoni. Karen has been a big fan of the city ever since
she was a student there, and has expressed her delight that Mandarin Oriental
is opening a hotel in the city in 2013. Her favourite hotel
in the Group currently is Mandarin Oriental, Paris.
Ms
Mok’s photograph is featured as Mandarin Oriental’s ‘Brand New Fan’ in the
Group’s outdoor advertising campaign at Hong Kong’s City Hall site.
The
campaign is designed to raise Mandarin Oriental’s brand awareness globally, and
simply and elegantly connects Mandarin Oriental’s well-recognized symbol - the
fan - with international celebrities who regularly stay at the Group’s hotels.
In appreciation of their support, the Group makes a donation to each
celebrity’s individual choice of charity. Karen Mok’s charity of choice is Animals
Asia Foundation.
Karen
Mok joins Mandarin Oriental's 23 existing fans: Kevin Spacey, Christian
Louboutin, Sophie Marceau, IM Pei, Lance Armstrong, Michelle Yeoh, Jane
Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries,
Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Helen Mirren,
Maggie Cheung, Sigourney Weaver, Sir David Tang, Harry Connick Jr., Hélène
Grimaud and Sa Ding Ding.
About Karen Mok
Multi-award
winning actress and singer Karen Mok has enjoyed phenomenal success in Asia
since making her debut in 1993. Internationally recognized, Karen has appeared
in nearly 40 films including Shaolin
Soccer, one of the highest-grossing films in Hong Kong’s history. Mok has
recently completed filming Ekachai Uekrongtham's English-language thriller The Coffin which opened at No.1 at the
Box office in Thailand.
In
the field of music, she was the first female artist from Hong Kong to win
Taiwan's prestigious Golden Melody Award (equivalent to the Grammy Award in the
Mandarin music market), and is an accomplished recording artist, with 14 albums
released to date.
More
information about Mandarin Oriental’s fans can be found on the Group’s website
at www.mandarinoriental.com
Mandarin Oriental Hotel Group is the
award-winning owner and operator of some of the world's most prestigious hotels
and resorts. The Group now operates, or has under development, 44 hotels
representing almost 11,000 rooms in 28 countries, with 18 hotels in Asia, 13 in
The Americas and 13 in Europe, Middle East and North Africa. In addition, the
Group operates, or has under development, 14 Residences at Mandarin Oriental
connected to its properties.
Visit
Destination MO (www.destinationMO.info),
the online version of Mandarin
Oriental Hotel Group’s bespoke publication,
MO. News about our award-winning hotels, the best dining experiences,
spa treatments, travel retreats and interviews with the Group’s celebrity fans
is now just a click away.
Top actress Karen Mok receiving the official photo to be used in Mandarin Oriental's advertising campaign
Karen Mok standing by the photo wall featuring the fan, symbol of Mandarin Oriental. Well, she is now an official fan too! HERE ARE MORE FANS OF MANDARIN ORIENTAL!
Datuk Michelle Yeoh, the first and only Malaysian
I.M Pei the architect
I.M Pei the architect
Christian Louboutin the shoe designer
Kenzo the fashion designer
Kenzo the fashion designer
Hong Kong actress Maggie Cheung
French actress Sophie Marceau
American actor Kevin Spacey THE END
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