SCHWARZKOPF LAUNCHES NEW SHAMPOOS, CONDITIONERS AND HAIR COLOURANTS

KEE@FSWMAG.COM

THE WORLD'S MOST FAMOUS AND SUCCESSFUL SHAMPOO AND HAIR CARE BRAND WHOSE NAME CANNOT BE PRONOUNCED OR SPELLED MUST BE SCHWARZKOPF.

OF COURSE IT IS A GERMAN BRAND WHICH EXPLAINS ITS BRAIN-NUMBING NAME AND EFFICACY. I HAVE TO WRITE ON A PIECE OF PAPER 'SCH--WAR---ZK---OPF' SO I CAN SPELL IT CORRECTLY AND NOT RUIN MY REPUTATION AS THE MOST AUTHORITATIVE WRITER IN THE OBSERVABLE UNIVERSE.

If a super genius like me have difficulty in pronouncing and spelling the name, the rest of mankind can give up completely.

Anyway the launch was held at Deli-cious at Mark Residence and as I am a fan of Schwarzkopf, I arrived in time to see the bubbles being released into the air from a larger than life bottle. 

Emcee Nadia Heng, Miss Malaysia World 2010 looked stunning as she hair shone like black diamonds since it has been Schwarzkopf-ied (now the word becomes more impossible to pronounce!) with the latest shampoo and conditioner.

The latest haircare products from Schwarzkopf

Ehsan, Kee Hua Chee and Daler modelling for Schwarzkopf

Kee Hua Chee does a solo pose with his favourite bottle

BUBBLY START FOR A FRESH PLAN

SCHWARZKOPF ENTERS RETAIL MARKET

It was a bubbly start as the reputable German hair care brand Schwarzkopf celebrated their fresh entry into retail market in Malaysia at Kuala Lumpur on May 30.

Mr. Markus Daburger, General Manager of Henkel Cosmetics Malaysia & Singapore

said the symbolic lively act of bubbles emerging from an oversized figure of shampoo bottle was a meaningful indication of the brand's refreshing beginning as the brand aims to offer premium yet affordably priced products to the consumers nationwide.

"Previously, the brand's salon professional hair care products are marketed to highly regarded professional hairdressing salons at premium rates. We want to expand Schwarzkopf’s business and brand presence by reaching out to the masses. The plan to go into retail stores will certainly strengthen the brand's status as a major player in the industry. Our aim is to offer consumers with high quality products at affordable prices," he added.

The brand has already stamped its mark in gaining the market share of the hair care products in the fast moving consumer goods (FMCG) segment of other countries.     

Among the countries taking the lead are Germany, Australia, New Zealand, Thailand and China.

"We are really excited about the growth potential of our retail brands. We have reasons to be hopeful based on their good store sales and customer approvals across Asia.

For instance, in Australia, Schwarzkopf is the market leader in the retail hair treatment and hair styling categories. Likewise in Thailand, Schwarzkopf ranks 1^st in the retail hair colourant market.

“In Malaysia, we are entering the hair care, hair colorant and hair styling categories. We aim to grow our business by continually expanding our product offerings in these categories, making them more attractive and valuable to our consumers" said Daburger.

Schwarzkopf offers a range of shampoo, conditioner and treatment under the brand Extra Care series. There are five sub-lines to suit different haircare needs - Ultimate Repair, Hydro Collagen, Q10, Shea Cashmere and Anti Dandruff.

The Extra Care range of products is powered by the most innovative core technology - Liquid Keratin, a highly effective hair repair technology. Where conventional hair repair simply places a coat over the hair to give it a healthy appearance, this new technology actually fills the gaps in the hair cuticle, repairing hair from the inside to the surface using hair identical particles.

Besides the day-to-day hair care regime, the brand will also be including attractive colouring and styling products.

For hair colouration, Schwarzkopf offers the complete line-up of Freshlight and Palette, with the choices from grey covering naturals to vibrant, intensive shades.

Freshlight, originating from Japan, features immensely popular shades of hair colours that are young and trendy. Instead of featuring colour shades on conventional female models on the packaging, Freshlight adopts the unique and refreshing approach of featuring various shades on the hugely popular collectible doll, Blythe™.

Freshlight is available in both crème and foam type application. The crème coloration comes in shades of Passion Blond, Clear Ash, Melty Mocha, Mysterious Beige, Sweet Apricot and Champagne Pink. For the foam application, the shades comprises of Berry Ash, Caramel Brown, Melty Cherry and Lemon Blond.

Under the brand Palette, there is Palette DELUXE Intensive Oil Care Color – the first permanent coloration enriched with 7 oils (Marula Oil, Argan Oil, Sesame Oil, Almond Oil, Olive Oil, Apricot Kernel Oil and Macademia Nut Oil) for a new dimension of nourishment, shine and colour richness.

Besides, Palette also offers a caring colour crème enriched with natural Gelée Royale, called the Palette Intensive Color Crème, for a fascinating color sensation exceptionally rich in essential nutrients.

Attitude for your hair is provided by Got2b, the street-inspired styling products. There is a product available to suit every part of your styling routine, so you can create and recreate the most up-to-date styles. Fancy a bit of hold? Have a fetish for spikes? Want to out shine or smooth down? Whatever your style, it's got to be got2b – Attitude for hair!

The products from Got2b are Chaos Fibre Gum, Playful Matt Paste, Rockin’ it Strong Styling Wax, Freeze Up Styling Gel and Guardian Angel Straightening+Iron Spray.

All these products from Schwarzkopf will hit the shelves of pharmacies, hypermarkets and supermarkets nationwide from June onwards.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs some 47,000 people and reported sales of 15,605 million euros and adjusted operating profit of 2,029 million euros in fiscal 2011. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

For further information, please visit www.schwarzkopf.com or www.press.henkel.com

Big smiles before the launch

The cap of the bottle is opened...

The bubbles appear just like they do on your head

Easy does it

All smiles

The team from Schwarzkopf and Henkel Cosmetics from Germany which owns the brand; Account Manager Sunny Wong, Retail Marketing Manager Joyce Lee, General  Manager of Henkel Malaysia & Singapore Markus Daburger and Sales Force Manager James Yong

 Jay Mee Chuah of EverQuest PR, Gary Gan Trade Marketing Executive, Sunny Wong Key Account Manager, Joyce Lee Retail Marketing Manager, Markus Daburger General Manager of Henkel Cosmetics Malaysia & Singapore, James Yong Distributor Sales Force Manager and Nadia Heng Miss Malaysia World 2010 who was emcee of the day

Joyce Lee and Markus Daburger with models

 Daler getting his fixed in seconds with the latest Schwarzkopf products
Daler's secret is Got2B!
A closer look at Daler and Got2B
Ehsan does a DIY
Daler scrunches his hair for an instant cool look!
All you need is the Got2B!
Another look for Ehsan
Makeover for Daler
Daler has reasons to smile
He is looking good
There---all done within seconds for a casual chic look
Ehsan and Daler looking dishy and hair-flashy
One for the road
Joyce Lee and Markus Daburger with models
See how all of them are posing and smiling for me!
One for the album

BELOW ARE THE MODELS FOR THE HAIR SHOW
Nadia Heng, Miss Malaysia World 2010 wears a dress that etches the outline of her boobs and I love it

Celebrity model Lavin Seow





As Markus Daburger was sitting in front of me, I took this photo of him admiring the models