FIREFLY FLIES FROM KOTA BARU TO SINGAPORE FROM RM 99 ONE-WAY ALL-IN

KEE@FSWMAG.COM


AS KOTA BARU IS MY DARLING HOMETOWN, I AM PARTICULARLY PLEASED FIREFLY HAS RECOGNISED THE IMPORTANCE OF KB AS IT HAS LAUNCHED A DIRECT FLIGHT FROM KOTA BARU TO SINGAPORE!


No more tedious transits at KLIA and LCCT while waiting to change planes! An hour's flight can take up to 3 miserable hours due to transits and waiting in the airport. Now all Kelantanese can fly direct to the Lion City with no fuss and at an incredible price of RM 99 one way. Taking a bus (luxurious as it is) already costs RM 75 one way from KL to Singapore and even more from Kota Baru so Firefly's airfare is almost a giveaway!


Firefly flies every Monday, Wednesday, Friday and Sunday. 4x weekly at the special promo rate of only RM 99 one-way!

Firefly does its bit for KB folks during the holy month of Ramadhan; honouring the elderly, Firefly's Head of Sales hands out goody bags to their special guests

Firefly's community engagement for Ramadhan; standing with the kids were singer and songwriter Imran Ajmain, Azman Ahmad (Head of Sales of Firefly), Vincent Chua (general manager of Grand Riverview KB Hotel), and actor Fahrin Ahmad


Firefly brings early festive cheer to Kota Bharu

Kota Bharu – As Firefly gets ready to operate its first flight from Kota Bharu to the city-state of Singapore, its staff took time to bring early festive cheer to the people of Kota Bharu at a beautiful buka puasa dinner organised by Grand Riverview Hotel under the Seikhlas Ikatan Satu Impian programme, in conjunction with Ramadhan and Hari Raya Aidilfitri 2012.

The guest list comprised people aged six- to 83-years-old suggested by Majlis Kanser Nasional (MAKNA) and Majlis Daerah Kuala Krai Kelantan.

“No matter how busy we are, we must never forget to make time to engage the communities that we do business with,” explains Azman Ahmad, Head of Sales and Customer Experience. “And the opportunity to participate in this buka puasa came at a fantastic time when we’re growing our presence in Kota Bharu further with the new Kota Bharu-Singapore route and additional frequencies on the Kota Bharu-Johor Bahru and Kota Bharu-Penang routes.”

At the buka puasa dinner, Firefly gave each guest a gift pack comprising staple foods usually needed to prepare for Hari Raya. The gift packs were purchased with funds generously given by Firefly staff throughout Malaysia and Firefly Management.

Azman explains, “I’m still humbled at how quickly and generously the staff gave to this worthy cause when they found out about it, so much so our Chief Executive Officer Ignatius Ong pledged to match the funds collected ringgit for ringgit! In the end, we managed to raise a total of RM6000 for this event in the short timeframe of two weeks.”

To bring even greater excitement to the guests at the buka puasa, Firefly invited singer-songwriter Imran Ajmain, and actor Fahrin Ahmad to take part in the event. Their presence brought the guests much delight, which was evident from the guests’ happy faces, young and old. Imran and Fahrin were generous with their attention, patiently taking pictures with the guests and signing autographs when asked.

How did both come to join Firefly at the buka puasa? Imran, a Singapore-born balladeer, explained “I was intrigued by the prospect of a direct connection between Singapore and the east coast of Malaysia and when Firefly invited me to join them in Kota Bharu, I couldn’t resist the chance to sample its unique culture and meet some of its people.”

Humble and down-to-earth, Fahrin is no stranger to taking time from his busy schedule to benefit others: “When Firefly invited me to join them in this special buka puasa in Kota Bharu, I wanted to help them bring some festive cheer to Kota Bharu as well. My fans have always been so supportive of my career and if I can do something to help brighten their day I’d do my best to make it happen.”

In conjunction with the launch of the new Kota Bharu-Singapore route, Firefly now offers an all-in one-way promo seat that starts from RM99 per passenger. To start, Firefly will operate the route four times a week on Monday, Wednesday, Friday and Sunday between Kota Bharu and Singapore.

Additionally, Firefly will increase its Kota Bharu-Johor Bahru and Kota Bharu-Penang frequencies to daily flights to cater for the growing demand from 10 August 2012. The all-in one-way promo fare for these routes starts at RM59 per passenger; booking period ends 29 July 2012.

Purchases can be made from Firefly’s website (www.fireflyz.com.my), mobile application, airport and city ticketing offices, call-centre and through travel agents. Travellers are encouraged to take the opportunity to enjoy these promotional airfares and explore Firefly’s exciting new route.

Background on Firefly

Firefly, a wholly-owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop aircraft out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. With Firefly, passengers enjoy 20kg of checked-baggage allowance, complimentary in-flight refreshment, assigned seating and the convenience of city airports.

Firefly has also received numerous accolades. The most recent was in April 2012 when Firefly was named the Most Promising Brand of the Year in the Transportation, Travel & Tourism category by Putra Brand Awards. Five months prior to this, in November 2011, Firefly was conferred the “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. In 2009 Firefly was also recognised as the Best Brand in Aviation by the BrandLaureate.

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