KIEHL'S FOR MEN NOW HAS NEW PRODUCTS

KEE@FSWMAG.COM

SINCE 1851 KIEHL'S (FORMERLY KHIEL'S PHARMACY) OF NEW YORK HAS BEEN LOOKING AFTER MEN'S SKIN. KHIEL'S STARTED AS A SKINCARE RANGE FOR THE PROTECTION OF MALE SKIN THOUGH THEY ALSO HAD A RANGE FOR WOMEN.

Today, Kiehl's is world famous for its affordably priced luxury products that work---and what more can a consumer ask for? OK perhaps even lower prices but life does throw spanners into your wheel. Anyway for around RM 300 to RM 400 you can get a basic skincare set that should last at least 3 months so you do get value for money.

The important thing is that Kiehl's products work, like Dior's The Creme which costs nearly RM 3,000 a jar and BML's new Gluta Series which costs RM 320 for 4 products.

Kiehl's latest twosome that is taking the world by storm are Facial Fuel No Shine Hydrator and Facial Fuel Sky Flyin' Foaming Multi-Gel. To this you can add Eye Alert which was launched last April. 

Try these terror threesome and tell me if they work for you. 

               NO SWEAT! SO SHINE!

 Introducing Facial Fuel “No-Shine” Hydrator for Men            

RM 100


Kiehl’s Since 1851, purveyors of the finest skin and hair care products, is pleased to introduce a breakthrough solution for men to control shine and sweat, while providing 24-hour hydration: Facial Fuel “No-Shine” Hydrator. This super-absorbent formula for men’s oily skin uses patented technology to help reduce the appearance of oil and shine, leaving skin clean and healthy-looking.

Utilizing a Patented Technology to Effectively Reduce Appearance of Shine

Kiehl’s chemists utilized patented technology to develop a naturally-derived mineral formulation of Magnesium, Sodium PCA plus Zinc. This unique oil-free, silicone-free and paraben-free formula works in the following ways:

·         Functions like micro-sponges on the skin’s surface to absorb the appearance of excess oil and shine

·         Provides skin with an instant, refreshing boost of pure hydration

When tested on a group of 42 men, Kiehl’s Facial Fuel “No-Shine” Hydrator[1] showed significant results:

·         Immediately reduced the appearance of shine by over 25%

·         Immediately reduced the feel of oil on the skin by over 50%

In a consumer study over 24 hours, Kiehl’s Facial Fuel “No-Shine” Hydrator demonstrated strong results.

After Immediate Use:

94% noticed skin felt hydrated/moisturized

92% noticed texture clean and fresh

92% noticed formula absorbed quickly into skin

92% noticed formula was lightweight on skin

90% noticed formula did not leave residue on skin

84% noticed skin did not feel greasy/oily

Within 8 Hours of Use:

84% noticed skin felt hydrated and/or moisturized

Up to 24 hours After Use:

80% noticed skin felt hydrated and/or moisturized

Retail Price: 75ml – RM100

Ingredient/Technology Glossary:

	Zinc Key skin mineral known for its astringent qualities; within this formula, Zinc works to reduce the appearance of oil.
	Sodium PCA Present naturally in the skin, Sodium PCA is considered a significantly hydrating molecule. Its role is to help restore an optimal hydration level in the stratum corneum (the outermost layer of the epidermis).
	Magnesium Naturally present in the skin, it helps to restore the cutaneous barrier and moisture level.
“Micro-sponge” architecture within the formula This technology has the ability to absorb water up to 700x its weight in moisture, aiding in leaving a clean, matte finish on the skin.

Dr. Geyer talks Men’s Skincare

Men’s skin produces excess sebum. “Increased sebum production can cause pores to expand and appear more stretched out.  There’s also a cascading effect that occurs when sebum sits in pores and becomes oxidized from being in contact with oxygen in the air. This process promotes an ongoing cyclic inflammation, further dilation of and even more accumulation of dirt and debris within the pores,” explains Geyer.

Men’s skin sweats more. “Although men have fewer apocrine glands (aka sweat glands), they have a significantly higher production rate of sweat itself. Because their sweat has a lower pH (which means it’s more acidic), it tends to have a more negative effect on skin’s barrier function, crucial for maintaining healthy, youthful skin. As the more acidic sweat evaporates off of skin, it can also strip the skin’s essential moisture and cause excessive dehydration,” says Geyer.

Many men tend to over dry their skin when trying to combat excess oiliness. “Men tend to use highly drying, skincare products and routines to lessen shine, which can lead to the overproduction of oil and further damage of the skin’s barrier function.”

“If left alone, these three attributes can become problematic, often leading to more serious skincare concerns later on in life,” says Dr. Adam Geyer, Kiehl’s Consulting Dermatologist and founder of Tribeca Park Dermatology in New York City, who estimates that half of his patients are men. “In my practice, I often educate my male patients that for them, treating something as simple as oil on the skin’s surface can help prevent dilation of pores and ensure more balanced, healthy skin long-term.”

DR. ADAM GEYER – KIEHL’S PRODUCT DEVELOPMENT CONSULTING DERMATOLOGIST

Dr. Adam Geyer, a board certified dermatologist specializing in medical and cosmetic dermatology is one of Kiehl’s Consulting Dermatological experts with a special focus on product development.  Dr. Geyer is a cum laude graduate of Harvard College. He attended the John Hopkins School of Medicine and was the recipient of the Massachusetts General Hospital’s Biomedical Research Career Award. He came to New York for his postgraduate training and completed a residency in Dermatology at the Columbia University Medical Center where he was selected as the chief resident in his final year.  Most recently, he became a fellow of the American Academy of Dermatology and an Instructor in Clinical Dermatology at Columbia University. To date, Dr. Geyer has authored nearly twenty peer-reviewed journal articles and book chapters.  In November 2009, Dr. Geyer opened Tribeca Park Dermatology, a medical and cosmetic dermatological practice in New York City, comprised of a team of leading physicians and specialists, and featuring the latest state-of-the-art skincare technology.

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations.

# # #

---

[1] 42 male subjects with oily skin assessed objectively by instrumentation (sebumeter).  Clinical grading assessed for the appearance of shine, the feel of oiliness and the appearance of pores immediately, 4hrs, 8hrs and 24hrs after application.

[2] 52 male subjects with oily skin assessed in a consumer evaluation during immediate, 8 hour and 24 hour time periods after application.

 

Fly Higher with the 2-in-1 Foaming Gel

With over 50 years of experience in men’s skincare,

Kiehl’s introduces its next generation, multi-purpose skin care product

RM 80

Through the years, Kiehl’s chemists have focused their efforts toward the special complexion concerns that men face on a daily basis.  Shave creams were one of Kiehl’s first products developed specifically for men and Kiehl’s chemists hold significant expertise in this category. Today, Kiehl’s is proud to introduce the latest addition to the beloved men’s Facial Fuel Collection - Sky Flyin’ Foaming Multi-Gel. Kiehl’s chemists successfully developed a dual-action formula that is a superbly foaming gel shave cream and an effective cleanser. With a unique blend of ingredients, this versatile formula provides male customers with two options for use and multiple benefits.

Naturally efficacious ingredients for men’s special cleansing needs and habits

“There are a few differences in male skin.  A man’s skin tends to have larger pores, which can easily get clogged encouraging skin blemishes. Second, their skin produces excess sebum (oil) that can cause their pores to further expand.  Third, men tend to sweat more, which can have an acidic effect on the skin. To ensure the optimal health of their skin, men should incorporate a gentle, yet highly effective daily cleanser into their routine,” states Dr. Adam Geyer, Kiehl’s Product Development Consulting Dermatologist.

To meet the distinct skin care needs of men, this highly lathering, dense foam gel cleanser is packed with Bamboo, Lemon and Orange Fruit Extracts to deeply and gently cleanse skin. Lemon and Orange Fruit Extracts act as natural astringents to help minimize the appearance of pores while removing surface oil and impurities. Bamboo Extract adds an additional astringent action on the skin and is known for its soothing, nourishing properties. 

Dr. Geyer continues, “Men have a tendency to over-cleanse their skin or use harsh products to address their skincare issues. I always recommend my patients use a cleanser that can effectively remove oil and impurities without over-drying or stripping the skin.”

Kiehl’s experts deliver a speedy multi-beneficial formula              

“We knew two things going into the development of this product. We wanted this product to be the next evolution of our iconic, tried-and-true shave formulas and we knew the average man is quite busy with little time to commit to grooming.  A 2011 Gallup study[1] showed that 38% of men now spend 10 minutes or less on grooming versus 22% in 2005.  Grooming has become an important value for men yet they have less time to spare. We had to develop our next-generation, timesaving shave product,” states Roberta Weiss, Senior Vice President Product Development.   

“To our innovation team, multi-function means more than having two purposes in one product. To meet the Kiehl’s standards, each purpose, cleansing and shaving, had to be able to stand on its own. Why? We knew that not all men would use it for both purposes. So as a cleanser, it had to show high performance and as a shave cream, we required the same high standards. To accomplish this, we needed to ensure that the ingredients we selected provided benefits regardless of whether you use it to shave, cleanse or both,” states Dr. Angelike Galdi, Kiehl’s Head Chemist & AVP of Research and Innovation.

Consumer tested and approved

When tested with consumers, Kiehl’s Facial Fuel Sky Flyin’ Foaming Multi-Gel demonstrated high acceptance in all measures ranging from immediate use to 8-hours, 1-week and 4-weeks post-application:

Overall:

×          100% noticed skin was refreshed

×          98% noticed skin appeared healthy³

×          96% noticed skin felt smooth³

×          94% of men would recommend this product

Cleansing:

×          100% noticed skin felt clean³

×          96% noticed skin did NOT appear oily/greasy³

Shaving:

×           96% noticed the lather effectively prepared skin for a clean shave

×           94% noticed the formula provided an ultimate soothing shaving experience⁴

×           94% noticed skin felt soothed when shaving³

Ingredient Glossary:

	Panax Ginseng Traditionally used in Chinese medicine for its healing properties, Panax Ginseng is known to minimize redness and irritation on the skin.
	Bamboo Extract Traditionally used in Chinese medicine, known for its soothing, nourishing and astringent properties
	Lemon and Orange Fruit Extracts Naturally derived, act as natural astringents to help minimize and tighten the appearance of pores while removing surface oil and impurities.
	Caffeine Highly invigorating ingredient enhances the appearance of dry or damaged skin by reducing flaking and restoring suppleness.
	Vitamin C & E Vitamin C is a known for its antioxidant and exfoliation properties, Vitamin E is a known antioxidant.

Retail Price: 142g - RM80

DR. ADAM GEYER – KIEHL’S PRODUCT DEVELOPMENT CONSULTING DERMATOLOGIST

Dr. Adam Geyer, a board certified dermatologist specializing in medical and cosmetic dermatology is one of Kiehl’s Consulting Dermatological experts with a special focus on product development.  Dr. Geyer is a cum laude graduate of Harvard College. He attended the John Hopkins School of Medicine and was the recipient of the Massachusetts General Hospital’s Biomedical Research Career Award. He came to New York for his postgraduate training and completed a residency in Dermatology at the Columbia University Medical Center where he was selected as the chief resident in his final year.  Most recently, he became a fellow of the American Academy of Dermatology and an Instructor in Clinical Dermatology at Columbia University. To date, Dr. Geyer has authored nearly twenty peer-reviewed journal articles and book chapters.  In November 2009, Dr. Geyer opened Tribeca Park Dermatology, a medical and cosmetic dermatological practice in New York City, comprised of a team of leading physicians and specialists, and featuring the latest state-of-the-art skincare technology.

Dr. Angelike Galdi – Kiehl’s Head Chemist, Director of Research & Development

Dr. Angelike Galdi is the Head Chemist, Director of Research & Development for Kiehl’s Since 1851. She is an award-winning chemist specializing in skincare and suncare formulations and has helped develop nine breakthrough patents in the beauty industry. Dr. Galdi attended Rutgers University where she received her Bachelor’s in Chemistry and her Masters in Biochemistry. Subsequently, Dr. Galdi received her doctorate at St. John’s University in the Pharmaceutical Sciences and Cosmetic Science Program.  In 1998, Dr. Galdi received the Young Scientist of the Year Award from the Society of Cosmetic Chemists. In 2002, Dr. Galdi was named honoree for the Tribute to Women and Industry from the YWCA of Central New Jersey. Most recently, Dr. Galdi presented her research at the prestigious American Academy of Dermatology Leadership Meeting to top specialists from around the world.

Roberta Weiss – Senior Vice President, Global Marketing Development

 

As Senior Vice President, Global Marketing and Product Development for Kiehl’s Since 1851, Ms. Weiss has led the development of Kiehl’s products since she joined the company in 2007.  Ms. Weiss, who earned her MBA from Columbia University, has a passion and expertise in skin care and brings to Kiehl’s over 20 years of experience in marketing and product development.   Key innovative products Ms. Weiss has developed are Kiehl’s Clearly Corrective Dark Spot Solution, Midnight Recovery Concentrate, Double-strength Deep Wrinkle Filler, Rosa Arctica Youth Regenerative Cream, Super Fluid UV Defense/Ultra-light Daily UV Defense and Crème de Corps Whipped Body Butter. 

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations.

# # #

---

[1] 2011 Gallup Study of Men’s Facial Skin Care

2 Consumer test was performed to assess the hydration properties of Facial Fuel Sky Flyin’ Foaming Multi-Gel (on 52 subjects)

[3] Immediate use

[4] 4-week use

[5] 1-week use