YOU CAN BE SURE STYLE AND GOOD TASTE GO HAND IN GLOVE WITH PERTH FASHION FESTIVAL AND PERONI JOINING HANDS!
Elin King the supermodel enjoying Peroni. I hope you know which one she is!
ITALIAN STYLE ARRIVES AT PERTH FASHION FESTIVAL
The perfect place to relax before taking in the runway
shows at this year’s Perth Fashion Festival (PFF) is at the Peroni Aperitivo
Bar at The Court each evening from Thursday 20 – Sunday 23 September. The
premium Italian brand is proud to be the exclusive beer of PFF.
“Peroni is excited to join the Perth Fashion
Festival for the first time this year and bring an element of Italian style to
the event through the tradition of Aperitivo. The brand looks forward to a
long-term partnership with the Festival and the wider Western Australian
fashion industry,” said Vincent Ruiu, General Manager of Global and Craft
Beers at CUB.
Last year saw Perth’s fashion elite mixing with local
and international celebrities at the PFF Fashion Bar at the Court, including
former Spice Girl and host of Dancing with the Stars Mel B, host of The
Amazing Race Australia Grant Bowler as well as Nicole Trunfio, the face of
PFF 2011.
This year
will be no exception with the exclusive venue guaranteed to be a magnet for
models, VIP’s, and media. Guests will be treated to crisp and refreshing Peroni
Nastro Azzurro and Peroni Leggera (pronounced le-je-ra, it is low in
carbohydrates and 3.5% alcohol) accompanied by delicious Aperitivo – the
Italian tradition of enjoying relaxed drinks with small plated food and good
friends, specially created by The Court’s head chef, on behalf of Peroni.
A brand synonymous with style, Peroni has had a
long-standing affiliation with Australian fashion, often collaborating with
many of the country’s leading designers and brands.
"The brand alignment is perfect. Peroni
epitomises style, beauty and taste, a natural fit for the Perth Fashion
Festival," said Mariella Harvey-Hanrahan, Director of PFF.
The Peroni Aperitivo Bar at The Court will be
the place to be seen this year during PFF.
Further information on PFF 2012 program of
events will be unveiled in coming weeks.
Perth Fashion Festival 19-25 September 2012.
Follow us on Facebook at Perth Fashion Festival
and on Twitter at perthfashfest
-ENDS-
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