BIOTHERM OPENS NEW FLAGSHIP IN MALAYSIA

KEE@FSWMAG.COM

A NEW BIOTHERM STORE HAS JUST OPENED AT PAVILION KL WORTH A VISIT!

 Since my skin still looks great, maintenance is key so I trotted to check out the new Biotherm standalone counter at Pavilion to check their new products for men.

After trying their men's range of mask, my skin has become more refined so anyday now I will look as divine as Takeshi Kaneshiro their men's range ambassador!

    

Biotherm makes waves with its selective skincare savoir-faire in Malaysia with the opening of a new flagship store. The store marks the first Biotherm point of sale under the Brand's new Beauty From the Deep platform. Svelte lady is Liane Ng

I thought they would serve seaweed to eat since Biotherm uses  aquatic ingredients like seaweed and algae in their products but I got crunchy and crispy veggies instead. 

Liane Ng explaining why Chlorella Vulgaris the green micro-alga  is so important as it has detoxifying qualities plus the highest concentrations of chlorophyll and proteins

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DIVE INTO A NEW AQUATIC SKIN CARE WORLD: BEAUTY FROM THE DEEP

With the focus providing a unique shopping experience for its consumers, the 377 square-foot store based in Pavilion marks a new chapter Biotherm’s retail history as well as a new vitrine for the brand in Asia and across the globe.  

Takeshi Kaneshiro is long Biotherm's ambassador and his skin looks fantastic, as does the rest of him!

 “The New Biotherm store in Kuala Lumpur is among the first of a new generation of sales points which not only lures in customers due to its inviting aquatic environment but creates a new experience for them,” said Patrick Kullenberg, Biotherm’s International General Manager. 

Kee Hua Chee tries out the new products with Sukhada

Looking good and feeling great under Sukhada's ministrations

In August, Biotherm Malaysia unveiled its new positioning to select members of the press which extends Biotherm’s fresh water expertise to all the world’s waters and especially it's oceans.

A SENSORIAL GUIDED TOUR: AQUATIC ESCAPES

To echo the new positioning and true to its science-meets-nature philosophy, the new store concept plunges into Biotherm’s aquatic universe and takes its consumer on a visually impactful voyage through the multiple facets of  an inviting underwater environment, an easy  shopping experience where people can explore, learn, and test Biotherm most recent innovations.

“It’s as if you were diving into a beautiful underwater universe and everywhere you turn there is something to discover, touch, test or feel,” said Michelle Gubser, Biotherm’s Retail Design Director, who explained the view point in the store is meant to give customers the feeling that they are in a peaceful underwater environment.

Biotherm's products are easy to use and fast acting

Biotherm's star products that use sea algae

Don't know which ones to buy? Ask the consultants for help!

My idol uses these products from Biotherm!

Soon I will look like Takeshi!

Behind me are Biotherm's Top 5 Most Popular products

Contrasting blues and whites, surface and depth, such as the dark blue units at floor-level become lighter as if heading to the surface. Bathed in light each space also features reflective metallic-paneled silver ceilings, giant bubble installations and counters, mirroring sunshine glinting on the ocean. Even the store's slightly curved shapes counters and furniture are as if smoothed by waves.

Meanwhile, dark silvers and granite grays replace blue as the primary color of Biotherm Homme units, for a smooth aesthetic transition between our men and women’s products.

The visual design and the Beauty Advisors tell the unique story at the heart of Biotherm’s new universe: the use of aquatic ingredients from all the worlds’ waters to create efficient, pleasurable skin care products to meet the lifestyle needs of today’s men and women.

An expert service thanks to consultation areas are delivering service in comfort:

• A skin moisture level checker for a quick hook

• The Blue Smart device, a skin color-determining camera

• Customer brochures/catalogues

• New services tailor-made for key launches throughout the year 

ABOUT BIOTHERM

BIOTHERM, BEAUTY FROM THE DEEP

From the depths of the world’s waters to the depths of your skin: Biotherm, 60 years of unparalleled aquatic skincare solutions.

Water is the origin of life. Mostly unexplored, the earth’s waters are rich with millions of microorganisms, plankton and algae.

Because they share specific biological characteristics and affinity with our skin, aquatic active ingredients have the remarkable ability to regenerate, repair and protect it.

A pioneer in skin biology since 1952, Biotherm uses the incredible force of these aquatic ingredients in advanced skincare solutions.

Through our expertise in Blue Biotechnology, we infuse these powerful actives in unparalleled fresh and pleasurable textures for a healthy sustainable beauty.

Our iconic products include: Aquasource, Skin.Ergetic, Lait Corporel, Bio-Mains, Skin Vivo and Blue Therapy.

Launched in 1985, Biotherm Homme, the number 1 premium skincare brand for men, provides men with straightforward yet essential skincare solutions with best sellers including Aquapower, Force Supreme and High Recharge.

SKIN ERGETIC

EYES: RM160

SKIN ERGETIC
SERUM: RM195

SKIN ERGETIC
MASK: RM125