I HAVE BEEN TO PORTOFINO, ONE OF ITALY'S MIST FAMOUS RESORTS AND LOVE THE TOWN! IT IS A BIT OF A TOURIST TRAP SINCE EVERYONE WHO VISITS MILAN TENDS TO PERAMBULATE HERE BUT THE TOWN MANAGES TO RETAIN ITS CHARM AND CHARISMA NEVERTHELESS!
So when Dolce & Gabbana decided to create a perfume that is light, breezy and easy, where did they go for inspiration but home...they have a fabulous villa at Portofino! Not in the city centre but on the slope of a nearby hill. Their villa was pointed to me by our guide when I went sailing with Dato Farah Khan of Melium Group and I felt like dropping in to say Hi to them but was told they were not in---their flag was not flapping in the wind!
Anyway, Portofino smells of the sea, very fresh, vibrant and cooling and Light Blue perfectly captures these sensations so grab a bottle and get transported to Portofino!
The Inspiration
At the heart of the Italian Riviera lay two havens of natural beauty and glamorous style; Portofino and Stromboli are locations intrinsic to the illustrious Dolce&Gabbana heritage. These jewel destinations are locked in timeless perfection, drawing pleasure-seeking couples who dream to live the Mediterranean life: sailing, swimming, sunbathing, eating, drinking and loving. In Portofino, faded pastel houses line the quay while yachts slowly glide in the inky blue waters. The island of Stromboli, off the north coast of Sicily, is a place of dreams, with its dramatic volcanic landscape baked by the Mediterranean sun. These unique places provide the ultimate Mediterranean escape for those who seek a never-ending moment immersed in the raw beauty of land and sea.
Now that sense of reverie and intense sensuality has been captured forever with the new limited edition Light Blue “Dreaming in Portofino” for Women, and “Living Stromboli” for Men, the latest incarnations of the iconic Summer fragrances that brings the sensuality of nature and the glamour of the Italian coast to life.
“Going to Portofino is like entering a dream world” says Domenico Dolce. “For us, Portofino is a place where we can get away from the turmoil of our city life, relax, have fun and enjoy the beauty of its rocky and floral landscape.” adds Stefano Gabbana. “The scent of the air, the view and the magnificence of the place are unique.”
“We love Stromboli,” says Domenico Dolce, “The omnipresence of the active volcano and the dark, rocks that are typical of the island.” “You arrive by boat from Sicily and the island looms above you, with villages clinging to the slopes,” adds Stefano Gabbana. “The power of nature really takes your breath away.”
The Fragrance
Redolent of the Mediterranean, and conjuring up idle days spent relaxing on a summer voyage, the new Light Blue fragrances burst with an absolute feeling of Summer. Drawing upon elements of each stunning location, the scents arouse a feeling of escapism and true sensorial delight taking you back to moments of unforgettable intimacy and romance.
Dreaming in Portofino:
Top notes of sun-kissed Litchi and musky Ambrette Seed sensuously meld into rich floral tones of creamy Iris and heady Osmanthus. Resinous Amber and woody Patchouli linger, leaving behind a trace of delicate velvet aroma, imprinting an intoxicating memory of golden moments spent in timeless contemplation.
Living Stromboli:
Fusing freshness and sensuality, this innovative aquatic mineral eau de toilette is classified as ‘Woody Water’. Pure, powerful and intensely masculine, refreshing top notes of Citrus and Pink Pepper segue into crisp aquatic tones heightened by the clarity of Geranium. Smoky Amber with woody Patchouli and mossy Vetyver provide lasting resonance.
The Packaging
Echoing the freshness and purity of the Mediterranean Sea air, each bottle is packaged with the sapphire sea in mind. Dreaming in Portofino, the dazzling blue liquid, is encased in a geometric column of clear glass topped with a frosted white capital. The outer casing illustrates a classic image of a craggy rock sprouting a pine tree, located by Portofino’s enchanting Paraggi Bay.
The azure skies and pure inky blue waters of Stromboli are expressed in a clear glass flacon revealing the intensely blue sparkling liquid within. An architectural frosted white cap reminiscent of the white-painted village houses completes the composition. The bottle nestles in a carton portraying a typical scene from Stromboli – a whitewashed house and cabana, symbolizing the extremes of light and shade typical of the island.
The Campaign
Anna Jagodzinska stars with David Gandy in Mario Testino’s romantic interlude featuring the lovers reclining in a boat, the dazzling blue water all around, the true depiction of Dreaming in Portofino. It’s a place we all return to in our dreams. “It felt so romantic, just being there on the sea, in the sun – just the two of us,” says Anna. The campaign continues with David and Anna together on their voyage thorough the Mediterranean.
That iconic image of David Gandy shot by Mario Testino, reclining on a boat surrounded by Mediterranean waters, a flicker of a knowing smile playing about his lips he introduces us to the world of Dolce & Gabbana’s Living in Stromboli. “For me, Light Blue is about escaping with someone you love, to a place and time that becomes fixed in your memory forever, a magical moment,” says David.
The Line-Up
Dolce & Gabbana Light Blue Living Stromboli
Eau de Toilette 40ml RM189
Eau de Toilette 75ml RM228
Eau de Toilette 125ml RM305
Dolce & Gabbana Light Blue Dreaming in Portofino
Eau de Toilette 25ml RM189
Eau de Toilette 50ml RM267
Eau de Toilette 100ml RM344
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