Monday, October 15, 2012

VAN CLEEF & ARPELS LAUNCHES NEW JEWELLERY 'SCHOOL' IN PARIS

KEE@FSWMAG.COM
ONE OF THE WORLD'S MOST FAMOUS JEWELLERS, VAN CLEEF & ARPELS HAS NOW OPENED AN UNIQUE, NON-PROFESSIONAL BUT EMINENTLY INSTRUCTIVE SCHOOL FOR GEM LOVERS. YOU MAY NOT BE OFFERED A JOB UPON GRADUATING BUT IT WILL ENHANCE YOUR LIFE SKILLS TREMENDOUSLY!

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The class is held in sumptuous and historic surroundings!
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Classes are small and hands-on
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Wellknown authorities on jewellery conduct courses
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The leaning curve is spot on!
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Classes are small and exclusive as VCA is not making a profit from this school!


Entering the world of Jewelry
L’ÉCOLE Van Cleef & Arpels is open to all; lovers of beauty, connoisseurs
or professionals.

L’ÉCOLE Van Cleef Arpels:
sharing the expertise of craftsmanship
and opening the doors to jewelry
excellence.

Unveiling...
Shedding light on...
Revealing...
Sharing...
Conveying… the spirit of artistic craftsmanship that inspires
Van Cleef & Arpels’ unique expertise.

Ever since its foundation in 1906, Van Cleef & Arpels has embodied the brilliance of jewelry savoir-faire. Inspired by constant inventiveness, the Maison’s excellence has given birth to timeless creations and exceptional techniques: Mystery Setting™, Zip necklaces, Poetic Complications® watches, the outstanding Pierres de Caractère™ precious stone collection… all have revolutionized the world of jewelry.

In 2012, the Maison takes an important step with the creation of L’ÉCOLE Van Cleef & Arpels. Its aim is to shed light on the very secretive world of jewelry and share its most precious asset - its savoir-faire - revealing the very soul of this exceptional craft.

A school that is generous and open...
For Van Cleef & Arpels, an ardent defender of the artistic crafts, passing
on, sharing and teaching knowledge is a duty.

L’ÉCOLE Van Cleef & Arpels is open to all, including an international public. This is not a professional school but a place for everyone to offer a unique path of discovery and learning for those who are passionate about jewelry and wish to become enlightened connoisseurs.

A different teaching approach
The non-technical curriculum of the school encourages the discovery of an art, the development of a discerning eye and the knowledge of materials. Its ambition is to encourage the intellectual and emotional understanding of the essence of jewelry and convey the craftsman’s skill through personal experience.

L’ÉCOLE Van Cleef & Arpels is located on the place Vendôme in an
18th century town house that embodies French Artistic Style. It offers:
An experimentation salon for handling, trying on…
Training salons for listening, watching, learning…
A boudoir-library for discussing, going in-depth…

Address: L’ÉCOLE Van Cleef & Arpels
19, place Vendôme
75001 Paris - France
Web Site: www.lecolevancleefarpels.com
Phone: + 33 1 70 70 34 00
Registration by post: L’ÉCOLE Van Cleef & Arpels
22, place Vendôme
75001 Paris - France
E-mail: contact@lecolevancleefarpels.com

L’ÉCOLE Van Cleef & Arpels:
jewelry’s secrets revealed to all, the chance to discover
perfection.
Mystery Setting, Poetic Complications and Pierres de Caractère are trademarks of Van Cleef & Arpels.

Entering the world of Jewelry
Program
The Jewelry course is made up of 10 modules, each one lasting 4 hours.
Participants can sign up for one or several modules, according to their special
interests, their tastes or level of knowledge.

However, fundamental concepts about the world of jewelry (in the fields
of art history, gemology or art craftsmanship) are mandatory to enroll for
the “Entering the Van Cleef & Arpels Universe” and “Having Access to
Van Cleef & Arpels creations” modules. To follow these two courses, it is
required that participants complete 2 other modules of their choice.

Courses are in English or in French
Other languages on request
Privatisation is possible
All of the courses are eligible for the "Droit Individuel à la Formation"
(continuing education courses) for professionals. Certain organizations offer
sponsorship for private participants wishing to convert to a new professional
activity.

Entering the world of Jewelry
A1: Stories and Inspirations
You will immerse yourself in the very essence of the history of jewelry to
explore the great aesthetic themes in their diversity and understand their
origin. You will find out about the great jewelers who have marked the
different chapters in the evolution of jewelry creation.

You will also discover how the human eye and hand have joined together
to work with and combine metal and stone in order to create unique and
extraordinary pieces, continuing to write the marvelous story of jewelry.

A2: Interpreting the Gemstones
You will begin an extraordinary voyage – deep into the heart of the stones –
from the mysteries of their birth, to their extraction and shaping.

You will touch and handle these stones and their unbelievable diversity will
be revealed to you. You will understand, with the guidance of the gemologist,
the origins of and reasons for their value. You will leave behind any previous
suppositions you may have had, letting your emotions lead you to the
discovery of how the human hand and genius have made this fabulous gift of
nature attain the sublime.

A3: Jewelry Mix and Match
After the epic story of the origins and history of styles, after the adventure
with stones, here is another facet of the world of jewels: wearing them, on
your own skin, as a part of you, to create a personal and intimate experience.
Conceived with specialists in style, this new stage will help you discover
how the wearing of jewels has evolved from a very codified universe, which
prescribed what had to be worn, hour by hour, occasion by occasion, to an era
of liberty when the wearer, led by her imagination, can dare to be different.

You will understand the love story and reciprocal influences between Jewels
and Couture. And finally, it will be your turn to invent “Jewelry Mix and
Match”; advised by a professional stylist, you can develop your creativity, dare
to wear jewels in a very personal way and explore your own style in mixing
and matching.

A4: Art Nouveau: 20 Years of Freedom
Reacting against the strict rules imposed by artistic academies of the
19th century, Art Nouveau gave birth, in the space of 20 years, to a completely
original style, breaking away from dogma and embracing modernity.

Guided by an art historian, you will discover its fundamental characteristics
in detail by exploring the different facets of this revolution in jewelry – the
designers without taboos, new shapes and techniques, innovative materials –
through a look at the breathtaking Parisian life at that time, where muses
and divas jostled each other for the attention of the public eye. Discover this
fascinating shooting star in the sky of art history!

A5: Talisman jewels: A Quest for Protection
Playing the role of intensely personal protective companions, talismanic jewels
invite us into a poetic world, ruled by gentle nature and the stars, transformed
and made sublime by the imagination and skill of man.

You will be introduced to the symbolic meaning of gemstones and to the
powers that they were said to have held over the times and civilizations. From
the mighty Moguls to Napoleon I, from Catherine de Medici to Elizabeth
Taylor, all were fascinated by these myths and legends. The secrets of Hindu
mandalas, Chinese codes and Arabic calligraphy will be revealed – and you
will discover not only the special signs and symbols of each culture but also
the universal language of Luck. Admire how these precious talismans have
found a place in the universe of the great jewelers.

B1: Symbols and Power of jewels
This module is conceived as an initiation and will enable you to explore the
symbolic dimension of jewels to discover their mysterious and legendary
origins, to enter into the heart of human passions and to relive the emotions
which have accompanied these remarkable adventures!

You will understand the deep imprint that jewels have made on different
cultures.

B2: Admiring uniqueness and team craftsmanship
A jewel is a very special object. Beyond the value of the metal and the stones
with which it is made, it holds a spark of human genius. You will discover how
the subtle combination of savoir-faire – the ancestral skills passed on from
generation to generation – and the most modern techniques give birth to
masterpieces resulting from tireless team effort.

You will have a view on why France and its cultural heritage have such a
unique role and place in jewelry creation.

While listening to and watching jewelers, and experiencing some of their
techniques hands-on, you will have access to the richness and excellence of
this artistic craftsmanship.

C1: Entering the Van Cleef & Arpels Universe
Once you have explored the different dimensions of jewelry creation in the
previous modules of the course, you can go on to discover the unique Universe
of Van Cleef & Arpels, full of magical creations that will be unveiled to you
through an overview of selected heritage and contemporary pieces.

You will touch, feel and understand the Van Cleef & Arpels difference by
wearing some of the Maison’s jewels yourself.

C2: Having access to Van Cleef & Arpels creations
After having discovered, understood and experienced the Universe of
Van Cleef & Arpels, the time has come to enter into the very heart of the
Maison.

In the studio, you will be in direct contact with the Creation Team. Then,
you will follow, step by step, the crafting of the jewels in the actual workshops
by visiting the Van Cleef & Arpels High Jewelry Atelier and in personally
meeting the artisans who bring their art to life.

Finally, guided by the Maison’s designers, you will live the exceptional
experience of conceiving a jewel created thanks to a special and unique client
consultation: ‘‘Designing Your Dreams’’.

C3: Gemstone Investigation: Recognize the Stones
Thanks to the “Interpreting the Gemstones” module, you will have trained
your eye and learned to use a gemologist’s loupe. Now, you can imagine
that you are inside one of the world’s legendary gemstone markets such as
Chanthaburi in Thailand or Ratnapura in Sri Lanka or yet again Bogotá in
Colombia.

Aim: look for and select gemstones yourself, with confidence. With the
“Gemstones Investigation: Recognize the Stones” module, L’ÉCOLE
Van Cleef & Arpels helps you to master the basic knowledge and tools of
gemology. Train your eye so as to become an enlightened connoisseur!

Price in euros
(incl. taxes)
Module A1: Stories and Inspirations 600
Module A2: Interpreting the Gemstones 800
Module A3: Jewelry Mix and Match 600
Module A4: Art Nouveau: 20 Years of Freedom 600
Module A5: Talisman Jewels: A Quest for Protection 600
Module B1: Symbols and Power of Jewels 600
Module B2: Admiring uniqueness and team craftsmanship 800
Module C1: Entering the Van Cleef & Arpels Universe 800
Module C2: Having access to Van Cleef & Arpels creations 950
Module C3: Gemstone Investigation: Recognize the Stones 800


L’ÉCOLE Van Cleef & Arpels
A prestigious Honorary Committee:

- Franco Cologni: Writer and Historian, President of the Fondation de la Haute
Horlogerie, Founder of the Fondazione Cologni dei Mestieri d’Arte in Milan.

- Hélène David-Weill: President of Les Arts Décoratifs in Paris.

- Eileen Guggenheim: Art Historian, Professor at Princeton University, Chairman
of the New York Academy of Art.

- Henri Loyrette: President-Director of Musée du Louvre, President of the
Scientific Council of the Agence France-Muséums.

- Alain-Dominique Perrin: President of the Fondation Cartier pour l’art
contemporain, President of the Jeu de Paume museum in Paris, President of the
European Foundation for Management Development, President of EDC.

- Xiao Hui Wang: Professor, photo artist, writer, founder of the Tongji International
Media Art Center in Shanghai, honorary member of BFF in Germany, she lives in
Shanghai and Munich.

- Michel Serres: Philosopher, Science Historian, member of the Académie
Française, Professor at Stanford University.

- Suzanne Tennenbaum: Eminent Collector, author of The Jeweled Menagerie and
Jeweled Garden.

- Nicolas Bos: Creative Director, Vice President of Van Cleef & Arpels.

- Marie Vallanet-Delhom: President of L’ÉCOLE Van Cleef & Arpels.

Under the presidency of Stanislas de Quercize, CEO of Van Cleef & Arpels,
L’ÉCOLE Van Cleef & Arpels brings together key figures of the world of
Arts and Culture.

Marie VALLANET - DELHOM
Marie Vallanet‑Delhom is the first President of L’ÉCOLE Van Cleef & Arpels. Her
professional experience has been dedicated to the passing on of expertise and to
High Jewelry.

After a Master’s degree in Literature, Marie Vallanet-Delhom began her career as a
teacher.
In 1986 her professional path takes a crucial turn: she joins the Richemont group
and its jewelry Maisons, Cartier and then Van Cleef & Arpels.
For 25 years, this true lover of beauty has been sharing and conveying her passion
and extensive knowledge of jewelry with clients and colleagues.

Her expertise and personal qualities are the perfect assets to lead the Maison’s
new creative and historical challenge: in 2011, this passionate lover of music and
literature, careful tender of gardens and friendships becomes President of L’ÉCOLE
Van Cleef & Arpels.



New modules for
L’ÉCOLE Van Cleef Arpels

Born in February 2012, L’ÉCOLE Van Cleef & Arpels now enriches
its jewelry exploration program with 3 new modules continuing the
discovery of this exceptional artistic craftsmanship.

In French and English, these four hour courses give participants the
opportunity to access in-depth knowledge in the fields of history of art,
jewelry, or to continue their exploration of the world of gemstones and the
“savoir-faire”.

Entering the world of Jewelry
Module A4: Art Nouveau: 20 Years of Freedom

Reacting against the strict rules imposed by artistic academies of the 19th
century, Art Nouveau gave birth, in the space of 20 years, to a completely
original style, breaking away from dogma and embracing modernity.

Guided by an art historian, you will discover its fundamental characteristics
in detail by exploring the different facets of this revolution in jewelry – the
designers without taboos, new shapes and techniques, innovative materials –
through a look at the breathtaking Parisian life at that time, where muses
and divas jostled each other for the attention of the public eye. Discover this
fascinating shooting star in the sky of art history!

Module A5: Talisman Jewels: A Quest for Protection
Playing the role of intensely personal protective companions, talismanic jewels
invite us into a poetic world, ruled by gentle nature and the stars, transformed
and made sublime by the imagination and skill of man.

You will be introduced to the symbolic meaning of gemstones and to the
powers that they were said to have held over the times and civilizations. From
the mighty Moguls to Napoleon I, from Catherine de Medici to Elizabeth
Taylor, all were fascinated by these myths and legends. The secrets of Hindu
mandalas, Chinese codes and Arabic calligraphy will be revealed – and you
will discover not only the special signs and symbols of each culture but also
the universal language of Luck. Admire how these precious talismans have
found a place in the universe of the great jewelers.

Module C3: Gemstone Investigation: Recognize the Stones
Thanks to the “Interpreting the Gemstones” module, you will have trained
your eye and learned to use a gemologist’s loupe. Now, you can imagine
that you are inside one of the world’s legendary gemstone markets such as
Chanthaburi in Thailand or Ratnapura in Sri Lanka or yet again Bogotá in
Colombia…

Aim: look for and select gemstones yourself, with confidence. With the
“Gemstone Investigation: Recognize the Stones” module, L’ÉCOLE
Van Cleef & Arpels helps you to master the basic knowledge and tools of
gemology. Train your eye so as to become an enlightened connoisseur!

L’ÉCOLE Van Cleef & Arpels
Presided over by Marie Vallanet-Delhom, L’ÉCOLE Van Cleef & Arpels sets
out to reveal the various facets of jewelry. This is not a professional school
but a place for everyone to share the spirit of this fascinating world. The nontechnical
curriculum is open to all: lovers of beauty, enlightened connoisseurs or
professionals.

The discovery course, which combines theory and practice, offers ten different
thematic modules which can be chosen "à la carte", depending on the experience
and special interests of the student.

Practical Information
Adress: L’ÉCOLE Van Cleef & Arpels
19, place Vendôme
75001 Paris - France
Phone: + 33 1 70 70 34 00
E-Mail: contact@lecolevancleefarpels.com
Web Site: www.lecolevancleefarpels.com
Registration by mail: L’ÉCOLE Van Cleef & Arpels
22, place Vendôme
75001 Paris - France

 Price in euros
(incl. taxes)
Module A4: Art Nouveau: 20 Years of Freedom
(first session: 22nd November 2012) 600 euros

Module A5: Talisman Jewels: A Quest for Protection
(first session: 14th December 2012) 600 euros

Module C3: Gemstone Investigation: Recognize the Stones
(first session: 22nd November 2012) 800 euros

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