PART 1; AVON LAUNCHES CITY RUSH PERFUME

KEE@FSWMAG.COM

Avon Introduces The New Fragrance –  City Rush Eau De Parfum

For the Love of Reinventing the Runway

Kee Hua Chee and Richard Latsch

Kee Hua Chee strutting as usual

Naz interviewing the irrepressible Kee Hua Chee who declared "As we rush helter-skelter through the city, we need City Rush to ensure we continue to smell nice so keep City Rush in your handbag at all times! Avon introduced its new range of fragrance, City Rush Eau De Parfum at Luna Bar, Pacific Regency Hotel Apartment on 29 October 2012. The setting overseeing KL City’s magnificent skyscrapers was truly awesome and perfectly in synch with the theme of rushing helter-skelter through a city that never sleeps. Yes, as far as i know, KL also never sleeps, just like NYC!

The beautiful and elegant actress, Scha Alyahya, Avon’s official Fragrance Ambassador in Malaysia strutted the runway together with Avon City Rush models to launch the new fragrance.

Naz, Malaysia’s top host apologised on behalf of Milla Jovovich the face and international ambassador of City Rush Fragrance as she was unable to attend. Milla is globally known as a model, actress, musician, and mother. Her fashion roots and philanthropic goals epitomize the stylish confidence of the City Rush woman. So we made  do with Scha Alyahya, City Rush's Malaysian ambassador who was just as lovely as Milla.

The venue was transformed to a glamourous City Lifestyle experience which reflected a typical daily routine of empowered women working in the city. The star studded event was attended by high profile Fashion Designers, local celebrities and top personalities, namely Awal Ashaari (Actor), Fathia Latiff (Actress), Reen Rahim (Actress), Thanuja (Miss World Malaysia 2009), Cindy Chen (Miss World Malaysia 2008, 1^st Runner Up), Farahdhiya (Actress), Zulfazli (Make Up Artist), Salikin Sidek (Top Designer), Gan Mei Yan (MyFM DJ), Jane (Actress) and of course Kee Hua Chee, the greatest blogger this side of the observable universe.

As expected, Kee Hua Chee won the Best Dressed Award and romped home with RM 500 hamper.

Carolyn Nur Amira Lee, Managing Director of Avon Malaysia said, “As the company for women, we’re all about empowering women through vast earning opportunities, promoting independence, providing financial assistance, instilling confidence and a higher self-esteem. In short, we want to empower women to be the best they can be. Today, we bring to you yet another ‘vehicle’, Avon City Rush Fragrance that would aide you in unearthing your confidence and unique persona. Warm, sassy and carefree, you’ll feel so good that even the street-way becomes your runway!”

The launch started with four City Rush Models who acted as working women and were in conversation with Scha to meet up at Luna Bar. At the height of the event, Scha made a special appearance and strut the runway elegantly with Avon City Rush Fragrance on hand to officiate the launch of the new fragrance.

After the launch, Scha as the main star of the night had a photo session accompanied by Carolyn Nur Amira Lee (Managing Director of Avon Malaysia), Aspalin Sirat (Head of Marketing), Noorashikin Selamat (Senior Manager, Fragrance Category) and City Rush Models.

To top up the launch, Alyah, one of Malaysia’s greatest singers performed on stage with two songs to entertain the guests.

Aspalin Sirat, Avon’s Head of Marketing said, “Scha is a role model to many women out there.  Her confidence, independence and sophistication fit very well with the Avon City Rush Fragrance – she represents women who are empowering and rule their own runway. We are proud and delighted to have her as Avon Fragrance Ambassador in Malaysia.” 

	City Rush Eau de Parfum by Avon Floral oriental scent that captures the essence of a metropolitan woman Launches 1 November 2012 50ml, RM99.00 (S&S RM113.85) per bottle Get yours from Avon Dealer, Avon Beauty Boutique Naz and Hideaki the funky designer farahdhiya

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