Kee Hua Chee Live!: MR UBERMEN 2012 AT ZOUK KL

KEE@FSWMAG.COM
THE SECOND EDITION OF MR UBERMEN 2012 WAS HELD AT ZOUK KL TO A PACKED CROWD AS FAMILIES, FRIENDS, ADMIRERS, LOVERS AND HANGERS-ON AND MERELY CURIOUS CAME TO CHEER THEIR FAVOURITES.

Here are the winners of Mr Ubermen 2012!

Bryan John Paulose is Mr Ubermen 2012! He is the best of the best! Congratulations!

Mr Ubermen 2012 Bryan John Paulose with Mr Ubermen 2011 Leon Long and judge Jasper Lim

First Runner-up: Amran Ismail

Second Runner-up: John Lee who also won Mr Uber Zouk

Third Runner-up: Vchin Pua

Hotness Overload: Mohd Addin

The Talent King: Amran Ismail

Digital Choice Award: Zamhari Zaidi

Mr. Uber-Zouk: John Lee

Mr. Ubermen with A Heart: Zulkeflee Sofian

The Uber Personality: Ooh Ping Yee

MR UBERMEN 2012 GRAND FINALE

The Top 20 Finalists blessed with reasonably good looks, outstanding personality and admirable dressing style, with an attitude to boot, produced a winner who took home the coveted title of Mr Ubermen 2012.

Held for the second time, Mr Ubermen 2012 finalists took home a total of almost RM50,000 in cash and prizes, while the titleholder will represent the brand for certain major promotional activities, be a public figure in social media to promote the brand, get involved in brand community outreach projects, and be part of other related exciting activities. Apart from cash and prizes, Mr Ubermen 2012 will be featured in men’s leading magazines such as FHM and Maskulin.

“The Mr Ubermen Search has changed my life as I am more confident, yet bold, and able to surpass any challenges & obstacles in life,” said Leon Long who took home the very first Mr Ubermen 2011 title during the finale at Zouk last year.

Twenty-one year old Leon was one of the most outstanding participants during the Search last year. He was just trying his luck then, but his looks, potential and positive personality had driven him far beyond his expectations. After winning the title, he continued his studies in Fashion Marketing Management even as his part-time modelling stints increased and he was featured in a number of shows such as “The Visa Hong Kong Super Shopper 2011” on NTV7’s Bella & Take Me, another NTV 7 programme, among others. But his stints in the entertainment industry have not waned and he is still looking out for opportunities that will enhance his career and personal development.

“The finale required us to portray our talents and this was something I was not used to. However, as I was the president of the drama club in school, it helped me when I chose to perform an act during the finals. Nevertheless, it has truly been an exciting and great experience throughout competition,” he said with a grin.

As one of the nation’s leading men’s grooming brands, UBERMEN offers an affordable range of quality personal care products for the man who lives an active lifestyle and is conscious about his looks. More importantly, the brand personifies a brazen attitude that adds a touch of naughty to the nice, a spot of rough to the smooth. Like a good boy with a cheeky trait, using UBERMEN creates an aura of wicked magnetism that is distinctively male– an irresistibility that naturally attracts women. The brand has a wide range of men’s grooming products from hairstyling products to skincare, body care and fragrances that can help men to bring out their irresistible side.

Apart from that, UBERMEN’s “Pozess Power Advanced Body Spray” has recently been selected as CLEO’s Guys Stuff Awards winner in the Best Deodorant Spray category 2012.

“The Mr Ubermen Search is a platform for those who wish to be an icon to inspire the younger generation and those aspiring to be a trendsetter in men’s products,” said Crystal Sio, Brand Manager for Ubermen.

“In addition, we are planning a series of programmes in 2013 to ensure that the titleholder will be given equal billing with other product ambassadors and this should propel his career further,” added Crystal about the Search, which has the support of Zouk KL, SNIPS, Suria FM, Koz Serani and other partners.

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About Tohtonku Sdn Bhd

Tohtonku is Malaysia’s homegrown multinational organization established nearly five decades ago, marketing a complete range of personal care and household products catering to the needs of the country’s general population.

Tohtonku has more than 15 brands which include nanowhite, Follow Me, Nutox Oxyfusion, Ubermen, A’laisyah, Can Can, Everday, Koolfever, Ammeltz, Sawaday, Saniplast, Seirogan, ARS, You&Me, Rainna and King Kong. These products are benchmarked against international standards that bring them into close competition with other established global brands.

Tohtonku’s product reach is all over South East Asia including Japan, Hong Kong, Singapore, Thailand, Indonesia, Myanmar, Brunei, Pakistan and Sri Lanka, and under different labels to suit the respective cultures and requirements in India and West Asia.

For further information, please visit: www.tohtonku.com.my

The Top 4 winners of Mr Ubermen 2012; from left, 1st runner-up Amran Ismail, 2nd runner-up John Lee, winner Mr Ubermen 2012 Bryan John Paulose and 3rd runner-up Vchin Pua