FIREFLY'S NEW UNIFORMS FOR SNAKE YEAR

KEE@FSWMAG.COM
NEW UNIFORMS FOR NEW YEAR BUT NO POCKETS? I LIVE FOR FASHION BUT STEWARDESSES ARE NOT MODELLING THE LATEST FASHIONS BUT WORKING AND TO ME, POCKETS ARE ESSENTIAL. BUT I AM A JOURNALIST SO MAYBE AIRLINE STAFF DON'T NEED THEM.

Firefly’s Fresh and Vibrant New Look;

Firefly ushers in the Chinese New Year with the launch of its new cabin crew uniform

Firefly's new orange uniforms have the blessings of the God of Wealth but don't have pockets which baffles me. Surely large pockets are very useful to stuff all sorts of things like pens, immigration forms, napkins etc! I think pockets are essential don't you?

Firefly boss Ignatius Ong giving oranges to the elderly

The grand launch of Firefly's new uniform!

 In ushering a prosperous brand refresh year for the airline concurrently with the upcoming Chinese New Year, Firefly unveiled its new cabin crew uniform today. The uniform will be to use effective from 10 February 2013. The launch of the uniform is subsequent to the airline’s recently announced fleet expansion, increased frequencies to the southern region and its website refurbishment.

Firefly’s CEO, Ignatius Ong said, “This is part of our continuous effort to enhance the look of the Firefly brand to ensure that every passenger experience our great services with a renewed feel. The new design is not only chic but exemplifies professionalism that further empowers our flight attendant in managing our flight and reinforcing safety protocols.”

In conjunction with the launch of the new uniform, Firefly is holding a one month social media campaign, ‘Get Candid and Win’, from now till 8 March. Interested participants would just have to capture their picture with any Firefly Cabin Crew in their new uniform and post it onto Firefly’s Facebook timeline to win attractive prizes from Firefly. Weekly winners will be chosen based on the most outstanding photo with a creative caption. For more details, please visit www.fireflyz.com.my. 

      

Firefly currently flies to domestic and regional destinations in the ASEAN network serving 24 routes within Malaysia, Singapore, Thailand and Indonesia. Firefly which lies midway spectrum of a full-service premium airline and a low-cost based airline, offers pricing with values that significantly undercuts its competitors by providing the ease of a city airport, 20kg checked baggage allowance, complimentary in-flight refreshment, a 30 minute check-in buffer, web check-in facility – all essential needs for business travellers and holiday makers alike.

FIREFLY’s Background

Firefly, a wholly-owned subsidiary of Malaysia Airlines, began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprop aircraft out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.

Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. With Firefly, passengers enjoy 20kg of checked-baggage allowance, complimentary in-flight refreshment, assigned seating and the convenience of city airports.

Firefly has also received numerous accolades. The most recent was in April 2012 when Firefly was named the Most Promising Brand of the Year in the Transportation, Travel & Tourism category by Putra Brand Awards. Five months prior to this, in November 2011, Firefly was conferred the “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. In 2009 Firefly was also recognised as the Best Brand in Aviation by the BrandLaureate.