PART 1; LIMKOKWING UNIVERSITY IS WORLD'S FIRST TO LAUNCH ITS OWN FASHION LABEL LIMKOKWING FASHION CLUB IN PRESENCE OF ITS CHANCELLOR SULTANAH KALSOM OF PAHANG

KEE@FSWMAG.COM
LIMKOKWING UNIVERSITY HAS DONE IT AGAIN! FIRST IT IS INTERNATIONALLY RECOGNISED AS THE WORLD'S MOST CREATIVE, CUTTING EDGE AND INNOVATIVE UNIVERSITY, ALWAYS SEVERAL STEPS AHEAD OF THE PACK.

Best of all, prices range from RM 50 to a few hundred ringgit max so they are student prices and very de affordable! Now looking cool is a cinch!

Limkokwing Fashion Club is now selling like hotcakes in Limkokwing University campus open to everyone but it is in Cyberjaya, not Sg Wang though boutiques will open at Publika and Limkokwing Academy cum Cafe on Jalan Sultan Ismail next  to Istana Hotel in KL.


Founder and owner of Limkokwing University Tan Sri Datuk Seri Dr Professor Lim Kok Wing and the Chancellor of Limkokwing University Her Royal Highness the Sultanah of Pahang, Sultanah Hajjah Kalsom

Founder of Limkokwing University and Chancellor of Limkokwing University

Dato Lim Kok Wing Junior, Tan Sri Lim Kok Wing and Her Royal Highness Sultanah Kalsom of Pahang

Her Royal Highness Sultanah Kalsom of Pahang with the movers and shakers of Limkokwing University

YAM Tengku Puteri Seri Lela Wangsa Pahang Tengku Meriam Sultan Ahmad Shah, her husband Dato Seri Mohd Taufil Ozeir, Tan Sri Lim Kok Wing and family

Limkokwing University 4ever!

Now Limkokwing University is the first to launch its very own fashion brand called Limkokwing Fashion Club! The world's first fashion label by a major university!

Sure, every university sells the obligatory T-shirt, baseball cap, scarf, pin, pullover and even jacket with the uni's name emblazoned all over it. In fact, Dato Seri Mohd Taufik Ozeir, the son-in-law of the Sultan of Pahang, wore a T-shirt with the words 'Princeton Forever'!

But these garments and accessories, nice as they are, do not constitute and cannot be mistaken for 'fashion'!

This is what I call fashion! My favourite necklace!

I also LOVE this durian bra! But where is matching pants with spikes on the groin area as protection against rapists?



The new Limkokwing Fashion Club is a full-scale, full-fledged, fulsome fashion label that includes day, sports, casual, funky and evening glamslam wear and includes bags, 'durian' caps, shoes and bling, some of which are as big as mine which I have already ordered as I like them big which is why I prefer mat sallehs but this is another story.

Dato Tiffanee Marie Lim, daughter of Tan Sri Lim Kok Wing, founder, owner and boss of Limkokwing University, signed on a large whiteboard on stage to launch Limkokwing Fashion Club.

Dato Tiffanee Marie Lim is the brains behind Limkokwing Fashion Club and also one of the designers behind the label. She oversees the overall concept and marketing and is Creative Director of Limkokwing Fashion Club.

The launch in the foyer of Publika was graced by the Chancellor of Limkokwing University, Her Royal Highness the Sultanah of Pahang, Duli Yang Maha Mulia Sultanah Hajjah Kalsom DK. 

On hand to welcome the Royal Chancellor was founder, owner and visionary of Limkokwing University, Tan Sri Datuk Seri Dr Professor Lim Kok Wing, Dato Lim Kok Wing Junior, Dato Tiffanee Marie Lim and senior staff members of the Cyberjaya campus.

A wild and rapturous welcome broke out as HRH Sultanah Kalsom arrived, with drummers and trumpeters and enthusiastic clapping. Hundreds of students from Limkokwing University were on hand to welcome their Chancellor who wore orange and looked her usual beautiful self.

After all, Sultanah Kalsom of Pahang is universally acclaimed as the Most Beautiful Sultanah in the World! To this title, we must add she is famous for being kind-hearted, compassionate and hardworking! Always with a smile and kind word to everyone she meets and her sincerity and genuine care are obvious.

The Most Beautiful Queen in the World is Queen Rania of Jordan and the Most Elegant Queen in the World is Queen Sirikit of Thailand while Most Beloved Queen in the World is Queen Elizabeth II.

Also present was the eldest daughter of the Sultan of Pahang, HH  Princess Meriam, Yang Amat Mulia Tengku Puteri Seri Lela Wangsa Pahang Tengku Meriam Sultan Ahmad Shah and her husband Dato Seri Mohd Taufik Ozeir.


Dato Seri Taufik Ozeir and YAM Tengku Meriam Sultan Ahmad Shah greeting HRH Sultanah Kalsom of Pahang

Royalty and VIPs


Dato Seri Mohd Taufik Ozeir, YAM Tengku Meriam Sultan Ahmad Shah, Tan Sri Lim Kok Wing and Her Royal Highness the Sultanah of Pahang, DYMM Sultanah Hajjah Kalsom DK

SHOWTIME!
ALL THE MODELS, SINGERS, DANCERS, PERFORMERS AND ORGANISING TEAM ARE STUDENTS FROM LIMKOKWING UNIVERSITY SO CONGRATULATIONS FOR YET ANOTHER STUNNING SHOW!

A violinist started the show!



Dato Tiffanee Marie Lim arrived and only she was close enough as friend and as a non-family member allowed to hug Her Royal Highness!










Though the apparel from Limkokwing Fashion Club are not meant for a Sultanah, Her Royal Highness showed a keen interest on the latest streetwear of today's Now generation


My kind of bling! I love this mother of all necklaces!


I also love this tribal, ethnic Masai inspired bib







Her Royal Highness Sultanah Kalsom taking note of what the new generation is wearing


Another of my favourites! This prickly durian bar is protection against itchy fingers and gropers! Wear this bra and you are safe from psychos. There should also be matching jeans with similar nails on the groin as protection against rapists! No guy's lan chiau can penerate this deadly armour! Just remember not to hug close friends when wearing this!











This is the kind of beads I wear!







A touch of Che Siti Wan Kembang

A touch of New York


Limkokwing Students Create World’s First University Fashion Label

All students dream of the day they can see their own creations in the stores, and now, they can! What could be cooler than that? The Limkokwing University of Creative Technology has yet again created a world innovation, another ground breaking step forward in fashion.

Limkokwing Fashion Club, the new label bursting with energy has ready-to-wear apparel offering an assortment of versatile pieces, is definitely something we’ve got our eye on. Bold and very cool, in the University’s signature black, the brand focuses on urban flair, with practical clothes that can take you from campus, to smart casual, to evening.

From studded caps, sequined and leather fitted jackets, specially designed handbags, backpacks, accessories and basics like t-shirts and hoodies for both sexes, it seems the stylish crowd may now halt their search.

A world-first is no laughing matter! The brand has plans to be available internationally by the end of the year, no doubt in all the 11 countries the university already has a presence- including UK, Cambodia and Southern Africa.

“We hope to inspire our students, but not just them, anybody, if we are able, to make them feel closer to getting where they want to be, and taking the mystery out of starting your own business or brand,” says Fashion Club Creative Director and Limkokwing Associate Vice President, Dato’ Tiffanee Marie Lim.

“It is a powerful feeling knowing that you are part of something that supports you, and part of an environment or brand that makes you feel at home. Limkokwing Fashion Club is an example of that. We hope we can bring a sense of belonging and a sense of style to anyone that likes clothes, that happen to be really practical, fun, and affordable.”

Named after witnessing the staggering talent found on campus, why not? The global fashion industry is worth billions and the University has already proved its mettle after taking part in runway showcases at London Fashion Week, Paris and Osaka last year alone.

No doubt, this is the university that will take you where you want to be!