STYLO 2ND NIGHT; PART 1; A'S THE PLACE

KEE@FSWMAG.COM

MERCEDES-BENZ STYLO FASHION GRAND PRIX

KL 2013

MERCEDES-BENZ SOFT LAUNCHES ITS  “A” CLASS TO THE PRIVILEGED FEW AT MERCEDES-BENZ STYLO FGP 2013 Princess Dr Becky Leogardo in Michael Ong and Kee Hua Chee in Eric Choong Princess Dr Becky Leogardo and Kee Hua Chee were BEST DRESSED every single night! Janina Sleminova of Mercedes-Benz Prague Fashion Week and Dato Nancy Yeoh, founder/CEO of Mercedes-Benz STYLO Fashion Grand Prix Dato Nancy Yeoh looking truly magnificent! In case you blinked...

Guests on the 2^nd night of the Fashion Grand Prix  were the select few privileged to preview the brand new Mercedes-Benz  “A” Class previously  shrouded in secrecy. The car was driven into the ballroom in style by first Malaysian female Formula One test driver twenty year old, Natasha Seatter.  In a fun twist she was surrounded by “Barbie doll” models to unveil it.

Taglined “It can’t be stopped, only followed, the new A Class,” was an astounding revelation to many in the audience. Breaking conventions, the new A Class will definitely be a sight to behold when Mercedes-Benz rolls out an exciting and strategic launch exercise later this year.

Touted as the pulse of a new generation with the new A-Class, Mercedes-Benz is opening up a whole new chapter in the compact segment. Markedly emotive in design, with powerful engines and extremely efficient whilst the new model underlines that for Mercedes-Benz safety is not a question of price. 

But is its expected to sell in the RM 250,000 region I guess.

President and CEO of Mercedes-Benz Malaysia, Roland Folger quoted during the soft launch, “The new A-Class is a clear statement of the new dynamism of the Mercedes-Benz brand. In automotive development, it's not often you get the chance to start with a clean sheet of paper. It is completely new, down to the last detail. No other car in this segment is as expressive as the new A-Class”

Roland Folger of Mercedes-Benz Malaysia and daughter Charlotte

Kee Hua Chee, Roland Folger MD of Mercedes-Benz Malaysia, Charlotte Folger and Soren Ravn MD of Carlsberg Malaysia

He added, “The A-Class is the sporty Mercedes among the compact segment. It's the right product at the right time - and has tremendous potential to tap into new target groups and markets.”

Dato Nancy Yeoh, President and CEO of STYLO International quoted, “Said to be created for the urbanite who is stylish, tech savvy and understands design and structure, the FGP is the ideal event to launch the A class. I believe Stylo FGP is all that epitomes the A class and its clientele. The partnership sync is amazing as I see a whole wide variety of appreciative men and women who not just want style but understand innovativeness when driving an A class when it is launched later this year.”

The night was not all about car and short in fashion as it had designers representing the Asia Fashion Week & Rainforest Fashion Initiative showcasing their designs soon after the soft launch. Dominique Chan and Nurita Harith of MODA opened the show, followed by Alex Yap of YODA and Wanpa & Hazree Wahid of BDA. The Asian Designers Showcase soon after included designers from the Asian Fashion Inc pool namely Depression (Singapore), Nikicio (Indonesia), Sue Comma Bonnie (South Korea), Vikas Dayal (India),Chand3lle (Hong Kong), Palasak (Thailand), JC Buendia and Em Mariano (Phillippines). The designs showcased each country and its designers in their limitless best in terms of structure, colours, creativeness and distinctiveness.

After the show, the after party continued with a Barbie and Ken theme with Justin Yap & Syomir Izwa of MODA showing Barbie creations while Bon Zainal brought on the Kens. To complete the look, Shawn Cutler created amazing hair designs inventing the quintessential “live” Mattel dolls . The “models” of the night drew excited gasps from the crowd as they strutted the runway as modern day and conventional Barbie and Kens.

STYLO International was set up to create fringe events to support world class Omotorsport activities in the region. Motorsport activities have seen tremendous jump in Asia as it is the sports of choice for the affluent male; the same way affluent females covert couture fashion. Hence, the use of fashion as the excuse for this stylish fringe activity. STYLO is essentially a Malaysian slang for the word ‘style’. The ‘O’ in STYLO denotes that fashion evolves in a circle.


Princess Dr Becky Leogardo and Kee Hua Chee

She in Michael Ong and he in Eric Choong

Janina Sleminova and Dato Nancy Yeoh

Princess Dr Becky Leogardo and Dato Nancy Yeoh

Kee Hua Chee looking like cyber soldier in Eric Choong, Princess Dr Becky Leogardo in Michael Ong and Dato Nancy Yeoh

Terrific 3some

Princess Dr Becky Leogardo and Timothy Chen of Asia Fashion Inc

Top models Daren Lee and gf Agnes Tan

Daren Lee and gf Agnes Tan. Both are leadingf models

Daren Lee and Kee Hua Chee

Top model, talent director and fashion show producer Daren Lee of Production D and Kee Hua Chee

Agnes Tan flaunting a flawless, sexy back in a Dominique Chan redcarpet gown

Zahida Rafik in Anne Fontaine and friend

Zahida Rafik, Princess Dr Becky Leogardo and friend

Kee Hua Chee joins in

Business entrepreneur Matthew Nekvapil and 2 Filipinas


Kee Hua Chee in spectacular bling by Nathasit of Bangkok

Nilou and Jenny Loh of Steps Ahead

Kenny Loh of Lord's Tailor and ex-Italian ambassador to Malaysia HE Folco

Roland Folger and daughter Charlotte

Father and daughter

Princess Dr Becky Leogardo and Roland Folger

Good looking guests

Good lookers

Nice

Orson Wong

Orson Wong, former boss of Act One Model Studio and Kee Hua Chee who never owned any business

Nathasit from Thailand made sure no one could out-bling Kee Hua Chee in jewels!

Hotties

I love my Thai shoulder accent by Eric Choong

My Chiangmai bag was a hit
Kenny Loh, Jenny Loh, Princess Dr Becky Leogardo and Kee Hua Chee

Roland Folger MD and CEO of Mercedes-Benz Malaysia making his welcome speech


END OF PART 1 OF DAY 2