STYLO 4TH NIGHT; PART 3; 'NOT LES MISERABLES' WAS ANYTHING BUT!

KEE@FSWMAG.COM

MERCEDES-BENZ STYLO FASHION GRAND PRIX

KL 2013

KRONENBOURG 1664 PRESENTS ‘NOT LES MISERABLES..’ An Evening of L’APERITIF Fashion

For the second year in a row, Kronenbourg 1664, the French brand of Carlsberg Malaysia presented the luxuriousness of French fashion with ‘Not Les Miserables..’ , an evening of L’Aperitif fashion at the Mercedes-Benz STYLO FGP 2013’s fourth night.

Stuart Tomlinson, Soren Ravn, Dato Nanvy Yeoh, Lai Voon Hon, Winnie Loo, Roland Folger, Moses Law and Eric Yeong of TANGOO

Three Top Guns who bankroll Mecedes-Benz STYL); Stuart Tomlinson of VISA, Soren Ravn of Kronenbourg 1664 and Roland Folger of Mercedes-Benz
Eric Yeong and Moses Law are the talents and brains behind TANGOO the most fabulous and creative label in town!

The event which was staged at Aloft Kuala Lumpur Sentral, saw the venue transformed into modern French art-deco with a total indulgent tres chic look to opitomise Kronenbourg’s inspiration of the most flamboyant periods of the French “art de vivre”.

Carlsberg entered the Malaysian fashion market in 2011 signing up the legendary Datuk Jimmy Choo as mentor for its Kronenbourg 1664 L’Aperitif Fashion showcase,  the glamorous French version of Happy Hour, with STYLO.                              

Soren Ravn, Managing Director of Carlsberg Malaysia quoted “Kronenbourg 1664 has always been a progressive brand that cultivates cultures. In Malaysia, the growing fashion scene defined the perfect opportunity for the brand because of its French roots and personality. As such, we are not only committed to being part of the industry through sponsorships but insist on shaping perceptions and progressing the industry further through our Kronenbourg 1664 L'Aperitif Fashion platform.”

He added,” Kronenbourg 1664 L'Aperitif Fashion (LAF) last year comprised the fashion industry's finest minds. This year, we are pushing the boundaries further. Our goal is to progressively cultivate and enhance the fashion industry by giving inspiring designers an opportunity to launch their careers under the mentorship of Gillian Hung, President of MODA and Dato Professor Jimmy Choo, OBE as the patron.”

The night kicked off with a spectacular showcase by Mercedes-Benz STYLO Designer of the Year 2012, Bill Keith, fresh from his Mercedes-Benz Fashion Week, Mexico City gig in September last year.  His collection saw a myriad of designs inspired by the multi ethnicity of Malaysia, called “Tropical Delusions”, with a touch of French.

Dato’ Nancy Yeoh, President and CEO of Stylo said, “All things French are indeed exciting. Tonight we capture the essence of Victor Hugo’s “Les Miserables” but give it the usual STYLO twist, hence the NOT. Our partnership with Kronenbourg 1664 has given us the platform to present theatrical fashion in its best with limitless creativity.”

L’Aperitif fashion evening continued with A Cut Above helmed by Winnie Loo, who presented a diverse selection of French avant-garde hair designs at the show. The hair presentation literally reached dizzying heights with its “Miraculous” hair show, leaving much to the guests’ imagination.

The night also witnessed the extravagant, luxurious styles and collection showcased by Tangoo and Carven Ong.

The highlight of the evening was the special appearance by Malaysian Supermodel Amber Chia who dazzled in a unique, never before seen dress made of 3000 Kronenbourg 1664 bottle caps conceptualised by STYLO and designed by Alexander Yeo.

Amber Chia wore a Alexander Yeoh gown festooned with 3,000 Kronenbourg 1664 bottle caps!

Amber Chia our supermodel had 3,000 bottle caps of Kronenbourg 1664 on her!

The ultimate power couple; Amber Chia and Soren Ravn, boss of Kronenbourg 1664!



Notice the ruffles on the sleeves of Soren Ravn! So Frenchy and Marie Antoinette! Let them eat cake and washed down with Kronenbourg 1664!






I think a thousand bottle caps fell off on stage!

As a sneak peak to Mercedes-Benz STYLO first ever public fashion show called STYLO LIVE! to be held on Friday at KL Twin Towers, the audience were entertained by dazzling performances of aerialist, stilt walkers, fire-eater, unicyclist, hoop dancer and electro grinders flown in specially by STYLO Worlwide as a 6-member circus-based performing arts contingent from London.

STYLO International was set up to create fringe events to support world class motorsport activities in the region. Motorsport activities have seen tremendous jump in Asia as it is the sports of choice for the affluent male; the same way affluent females covert couture fashion. Hence, the use of fashion as the excuse for this stylish fringe activity. STYLO is essentially a Malaysian slang for the word ‘style’. The ‘O’ in STYLO denotes that fashion evolves in a circle.

THE GRAND FINALE WITH ALL DESIGNERS, MODELS, ORGANISERS, VIPS AND SPONSORS ON STAGE

Moses Law waving at me with partner Eric Yeong. This design duo own and design for their fabulous label TANGOO

Stuart Tomlinson of VISA (orange tie), Soren Ravn of Carlsberg and Kronenbourg 1664, Dato Nancy Yeoh of STYLO, Winnie Loo of A Cut Above, Roland Folger of Mercedes-Benz, Moses Law and Eric Yeong of TANGOO


Roland Folger the main paymaster of Mercedes-Benz STYLO with Moses Law and Eric Yeong of TANGOO


Look at Dato Nancy Yeoh's big boobs and sensational figure



A most important sponsor was Lai Voon Hon the owner of Aloft who made a fortune from selling The Westin hotel at its peak!
Without Lai Voon Hon there would be no STYLO!

Lai Voon Hon congratulating Dato Nancy Yeoh for a job superbly done!

One big happy family




Stuart Tomlinson of VISA started the ball rolling with his Gangnam Style dance!

This is how it's done!



Carven Ong and models



The 3 Top Guns of Mercedes-Benz STYLO; Stuart Tomlinson of VISA, Soren Ravn of Mercedes-Benz and Roland Folger of Mercedes-Benz



Iris Tan of The Star on a hot rod

Kee Hua Chee joins in as Soren ravn's motorbike proves popular!

Notice Amber Chia's baju with 3000 Kronenbourg 1664 bottle caps, now much reduced since she spilled a lot on stage!

Alby Thum


Kee Hua Chee and Alby Thum

Chloe Chen and Kee Hua Chee

Miss Malaysia World 2011 Chloe Chen and Mr Greatest Journalist in Observable Universe Kee Hua Chee and his big cross

2 French virgins in white