Sunday, April 14, 2013

PUAN SRI DR SUSAN CHEAH, WIFE OF TAN SRI JEFFREY CHEAH OF SUNWAY GROUP LAUNCHES HER BOOKS 'PASSION AND COMMITMENT' AND 'PEACE, GOODWILL AND HARMONY'

KEE@FSWMAG.COM
PUAN SRI DR SUSAN CHEAH, DIRECTOR OF SUNWAY GROUP AND WIFE OF TAN SRI JEFFREY CHEAH, BOSS OF SUNWAY GROUP, RELEASED 2 BOOKS ON 12 APRIL 2013 AT SUNWAY RESORT, HOTEL AND SPA (WHERE ELSE SINCE HUBBY OWNS THE JOINT) AT LOBBY LOUNGE.

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The 2 books are launched!  L1360831.JPG
Puan Sri Dr Susan Cheah with her book 'Peace, Goodwill and Harmony"
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Dato Anne Eu, chairman of Eu Yan Sang Malaysia with her exclusive copy of 'Passion and Commitment. No, her face is not on the cover of the book but a clever ploy was used. Each donor of RM 20,000 had her photo pasted on the cover as a special souvenir! Such a brilliant idea and so meaningful to the donor!
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Puan Sri Cecilia Lim, wife of Tan Sri Lim Kok Thay and director of Star Cruise Travel Services
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Datuk Heng Seai Kie, adviser to Ministry of Women, Family and Community Development
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Puan Seri Siew Yong Gnalingam, wife of Tan Sri Gnanalingam of Westport Malaysia
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Ladies who care and share
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Top model and celebrity Adrian Low and greatest journalist in observable universe Kee Hua Chee
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Kee Hua Chee, Puan Sri Dr Susan Cheah and Elizabeth 


A sigh of disappointment rose when it was announced the VIP guest of honour Datin Paduka Seri Rosmah Dato Mansor was unable to come to launch the book due to last minute election commitments.

In place of the First Lady was Datuk Heng Seai Kie, Advisor to Ministry of Women, Family and Community Development and former Deputy Minister of Women, Family and Community Development.

Datuk Heng Seai Kie read Datin Paduka Seri Rosmah's speech, "I know Malaysia will benefit from your involvement in these books and activities organised under the spirit of patriotism and for the peace, goodwill and harmony. 

"The 2 books Passion and Commitment and Peace, Harmony and Goodwill  are published for a good cause with sales of both books going to 'Education Initiative Charity' or EIC.

"The Prime Minister has given his support for women to attain 30% of top management and directorship positions by 2016. These are godo news for the Wanita!

"Education Initiative Charity EIC is in line with the objectives of our Prime Minister through the Government Transformation Programme (GTP)
to raise the living standards of the poor or low-income household, create jobs for the underprivileged, increase incomes and provide welfare assistance.

"I thank and congratulate everyone in doing this voluntarily. Volunteerism is a virtue as it is a selfless contribution and we need more people like you."

'You' refers to all the friends and acquaintances of Puan Sr Dr Susan Cheah she encountered over the decades. Their photos are featured in 'Peace, Goodwill and Harmony' while 'Passion and Commitment' is a dossier of leading Malaysian women business women and do-gooders (a few men!) who paid RM 10,000 to RM 20,000 to appear in this historic tome. All monies collected have gone to Education Initiative Charity so it is for a good cause and not into Puan Sri Dr Susan Cheah's pocket!

Datin Paduka Seri Rosmah's speech concluded with a quote; "A thousand candles can be lighted from 1 candle and the life of the original one candle will not be shortened. Happiness increases only when shared."

In her welcome speech, Puan Sri Dr Susan Cheah said, "In this journey of life, I have been blessed with meeting warm and generous people whon have have shown their kindness and generosity to the less fortunate while expecting nothing in return. These are the people who inspire and enlighten my outlook in life.

"The Education Initiative Charity sponsors the education of children from single mothers and underprivileged families. Education is the key to reducing  poverty and increasing wealth which can break the cycle of poverty.

"We are grateful that the Government is very concerned and committed to assist women, single mothers and poor families which encourages us even more in this undertaking. 

"All sales of the 2 books 'Passion and Commitment' and 'Peace, Goodwill and Harmony" will go towards Education Initiative Charity."

Puan Sri Dr Susan Cheah noted, "Datin Paduka Seri Rosmah sends her apologies for not being able to be with us this morning due to electoral matters but her thoughts are with us."
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Bilal Ahmad Bhat of Kong Posh Industries, Adrian Loh and Malaysia's best shoe designer and exporter Dato Lewre Lew
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Dato Jeffrey Ng, Dato Danny Ooi, Dato Vincent Choo of Subway Malaysia and Datin Cynthia Cheong of Subway Malaysia
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Dr Lorel Ren, Rosalind Tan and Dhewijary
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Ladies who care and share
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Bilal Ahmad Bhat of Kong Posh, Dato Lewre Lew of Lewre Shoe Couture, Adrian Loh and Isabelle Liow, Miss Malaysia Kebaya Timeless Elegant 2012
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Puan Seri Dr Susan Cheah making final amendments to her speech
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As Kee Hua Chee would outshine the ladies, his photo was sadly omitted
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Puan Seri Dr Susan Cheah and guests
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Puan Sri Dr Susan Cheah making her welcome speech
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Datuk Heng Seai Kie making the speech on behalf of Datin Paduka Seri Rosmah

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Datuk Heng Seai Kie
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The launch pad
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Puan Sri Dr Susan Cheah and Datuk Heng Seai Kie launched the 2 books on behalf of Datin Paduka Seri Rosmah L1360831.JPG
Passion and Commitment and Peace, Goodwill and Harmony are launched!
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Congrats!
L1360831.JPG1Malaysia 4ever!

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Handsome Evan Cheah (son of Puan Seri Dr Susan Cheah and CEO of Sunway Group) lends his support 
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Evan Cheah, Puan Seri Dr Susan Cheah, Datuk Heng Seai Kie, Dato Anne Eu and Puan Sri Cecilia Lim
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Well done all!
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The movers and shakers of the 2 books
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Kee Hua Chee in auspicious red and pink and not funeral black for an auspicious occasion
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Kee Hua Chee always stands out
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At weddings, Kee Hua Chee always outshines the bride
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Hon Tian Haur
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Hon Tian Haur
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Kee Hua Chee and Puan Sri Dr Susan Cheah shares similar hair fringe
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Kee Hua Chee with his copy 
L1360831.JPGRM 100,000 to YPW

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Puan Seri Cecilia Lim, Datuk Heng Seai Kie, Puan Sri Dr Susan Cheah, Evan Cheah and Dato Anne Eu
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Each holding the book 'Passion and Commitment' with their own portraits on cover
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All for a good cause
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John Autelitano, GM of Sunway Resort, Hotel and Spa with his own book
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Dato Anne Eu and Puan Seri Cecilia Lim with their own portraits on the book covers
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Dato Anne Eu and Puan Seri Cecilia Lim









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