BOSS ORANGE WOMAN AND BOSS ORANGE MEN LAUNCH 2 NEW PERFUMES FOR MID-2013

KEE@FSWMAG.COM

BOSS Orange for Woman

BOSS Orange Feel Good Summer Edition (a lighter version of BOSS Orange Man)

I KNOW SOME READERS ARE A BIT CONFUSED OVER THE NAMES 'BOSS ORANGE WOMAN' AND 'BOSS ORANGE MAN' AS THEY ASSUME THE PERFUMES ARE ORANGE-BASED LIKE HERMES FAMOUS PERFUME EAU D'ORANGE VERTE WHICH SMELLS OF ORANGES.

But BOSS Orange Woman smells of apples and cinnamon while BOSS Orange Feel Good Summer (a lighter version of BOSS Orange Man) also has apples and patchouli without a rind of orange!

This is because Hugo BOSS consists of several lines named after colours which differentiates one from the other! Not much come to think of it but we have BOSS Black, BOSS Green, HUGO BOSS and of course BOSS Orange!

So they should name the scent BOSS Orange for Men rather than BOSS Orange Man which implies the fragrance is orange based whereas by chance it is named after another fruit---apple!

So now you know!

HUGO BOSS Brand World

BOSS The BOSS core brand epitomizes authentic, understated luxury. The men’s collection offers modern, refined business- and eveningwear along with sophisticated casual looks and premium sportswear for after work. The women’s collection of the BOSS core brand stands for feminine styles with a strong focus on fine fabrics and sophisticated details. The rich array of modern businesswear, exclusive leisurewear and glamorous evening apparel fuses fashionable silhouettes with excellent design and timeless elegance. Shoes and accessories round out the range offered in the men’s and women’s collection, supplemented by watches, eyewear and fragrances produced under license.

BOSS Green 
BOSS Green is the active sportswear line from HUGO BOSS that transcends the boundary between modern leisure outfits and performance golf apparel. Linking fashion, lifestyle and function, the collection delivers distinctive, dynamic looks in impactful colors.

BOSS Orange As the urban casualwear collection from HUGO BOSS, BOSS Orange sends an easy-going message. The laid-back lifestyle fashions appeal to men and women who set stock in individuality and cultivate mobility and spontaneity as parts of their personal mindset. Shoes and accessories join licensed watches, eyewear and fragrances to perfect the uncomplicated, modern look.

HUGO 
In the HUGO BOSS brand world, HUGO stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details. The women’s and men’s collections consistently set self- confident, stylish accents; shoes, accessories as well as licensed fragrances round out the ranges.

BOSS Orange Woman

Eau De Parfum

The deep & passionate fragrance from HUGO BOSS

Introducing the NEW BOSS ORANGE WOMAN Eau de Parfum, a warm, captivating scent offering a more intense variation of the much loved BOSS ORANGE WOMAN Eau de Toilette. The new fragrance perfectly encapsulates the same confidence and happiness of BOSS ORANGE woman, but indulges the senses with amplified, warm amber notes evocative of true, deep passion.

Representing the expressive nature of the BOSS Orange woman, the fragrance opens with an uplifting burst of sweet apples which give a crisp and delicately feminine first impression.  Meanwhile the subtle heart of the scent, composed of cinnamon, conveys a warm and soulful edge.

Finally, enhanced by Amber notes for warmth and intensity, BOSS ORANGE WOMAN Eau de Parfum combines the sensuality of labdanum and creamy vanilla in the base to create a warm, carefree scent with a strong feeling of intensity and passion.

Passionate and sensual, BOSS ORANGE WOMAN Eau de Parfum fully embodies the essence of today’s optimistic and free-spirited woman who is unafraid to live life to the full.

Sienna Miller is a fan

The Line up

EDP 30ml  RM 171

EDP 50ml  RM 248

EDP 75ml  RM 326

BOSS ORANGE WOMAN Eau de Parfum is available in June 2013 at all major department stores and perfumeries.

BOSS ORANGE FEEL GOOD SUMMER Limited Edition

The Fresh Fragrance for the Optimistic Man

Introducing the new BOSS ORANGE FEEL GOOD SUMMER Limited Edition, a crisp, fresh scent offering a lighter variation of the successful BOSS ORANGE MAN. This latest feel-good fragrance perfectly encapsulates the cool optimism of the BOSS ORANGE  during the relaxed summer moments that he enjoys.

Memorable, yet natural and easy to wear, the fragrance opens with green apple top notes followed by a fresh aquatic heart, delivering a sensation of crisp freshness on a hot summer’s day.  Finally, patchouli provides a comfortable woody trail in the base which finishes the fragrance effortlessly.

Cool and spontaneous, BOSS ORANGE FEEL GOOD SUMMER Limited Edition fully embodies the essence of today’s relaxed and optimistic man who confidently follows his individual taste and remains true to who he is.

The Line up

EDT 40ml  RM 167

EDT 60ml  RM 213

EDT 100ml  RM 279

BOSS ORANGE FEEL GOOD SUMMER Limited Edition is available in June 2013 at all major department stores and perfumeries.