UBERMEN LAUNCHES NEW HAIR WAX AND GEL AT ONLY RM 14 EACH! WITH K-POP SUPERSTAR YOUN SEOK AS ITS NEW AMBASSADOR

KEE@FSWMAG.COM

Kee Hua Chee and new ambassador of Ubermen, K-Pop star Youn Seok

MY CROWNING GLORY IS MY PRIDE AND JOY AND SO IT SHOULD BE AS HAIR IS SO IMPORTANT TO YOUR SELF-ESTEEM AND CONFIDENCE.

Nadia Heng introducing Ubermen ambassador K-Pop star Youn Seok

Youn Seok and Kee Hua Chee

Youn Seok and Kee Hua Chee

Due to Buddha's personal intervention, I am blessed with great hair which is so abundant and thick many asked if I use hair extensions! So I ask them to pull my hair and sadly, many do which is painful!

But my hair is real and natural which is why I am keeping long hair as I have friends in their late 20s already losing their hair. Look at Prince William! He is 32 and already has a bald patch!

Anyway, Uberman's new hair products is heaven-sent. Now we can style our hair anyhow we like and look fab! I like hair that looks like it took 2 hours to achieve and hair that looks like the owner just got out of bed! 

I am now using Ubermen's Messy Fudge, same as Korean pop star Youn Seok but after trying all 5, I think any will do the job! You just want great hair that looks like you just stepped out of an expensive salon but costs next to nothing, right?

Ubermen's K-Pop hair works best based on hair length---for instance, if you have short hair, use Spike Wax, medium hair needs Matt Clay, short to medium hair needs Messy Fudge while longish hair needs Air Jelly for volume and Wave Gum for curly/wavy hair.

These days, whatever you do to your hair, you can't go wrong so why worry?

More so each Ubermen can of hair wax costs only RM 14! So buy a dozen cans now as from 1 July it will shoot up to RM 17!

Here are photos I took with my highclass Leica camera given by HRH Sultanah Kalsom of Pahang during the launch on 13 June 2013 at Zouk.

Miss Tourism International Gabriella Robinson and Elle Eu

I told them to show some teeth! Gabriella Robinson was there to support her lover Bryan John Paulose who was one of the models after winning the Mr Ubermen title last year.

Top actor, model and now businessman Alan Yun with Dominic Chua of Hwee Seng

Gabriella Robinson and Kee Hua Chee

Emcee Nadia Heng (Miss Malaysia World 2010), Gabriella Robinson (Miss Tourism International 2011) and Elle Eu

Again I had to insist on teeth

Vickie Lim GM of Ubermen 

Vicky Lim looking sexy and sassy

K-Pop dance was opening gambit


Each dancer carried the Ubermen hair wax he used for his hair






Elo, no need mention they were dancing Gangnam Style right?

Now the winners and finalists of Mr Ubermen 2012 came on stage to parade and strut their stuff and show their locks

Jack Sua Yi at left looking hot and macho


VChin at right has to use both hands as the can was very heavy....

Now his partner has to use two hands while VChin uses one hand!



Mr Ubermen 2012 Bryan John Paulose at left

The winners and finalists of Mr Ubermen 2012



The arrival of Ubermen ambassador, K-Pop star Youn Seok

Welcome, Ubermen ambassador Youn Seok!

Vickie Lim of Ubermen presenting Youk Seok one year's supply of hair products!

The hamper weighs a hefty 10 kg I think

Men cannot have enough of Ubermen


Jasper Lim, director of Tohtonku also looks like a Korean superstar with his glasses and he and I should also be ambassadors of Ubermen! Dominic Chua of Hwee Seng is at right as Hwee Seng Electronics is also a sponsor of Ubermen DJ Contest on 22 June at Zouk

Bryan John Paulose, Mr Ubermen 2012 and Gabriella Robinson Miss Tourism International 2011 are lovers so when they marry, these good lookers will spawn a dynasty of beauty queens and male models!

Since I rejected Gabriella Robinson, Bryan John Paulose has taken over

Terrific 4some

Stunners

Kee Hua Chee makes the Famous Five

These 2 look like brothers but Sam (left) is Malaysian! 

Who is Sam and who is Youk Seok?

Youk Seok is now Ubermen's ambassador




Youk Seok and Kee Hua Chee

Kee Hua Chee and Youn Seok the Korean pop star

Kee Hua Chee and Youn Seok

Youn Seok with staff and friends of Tohtonku

Yean Ng of Zouk Club and Youn Seok

Youn Seok looks like he is digging his nose but he isn't!

He is just being animated and lively

Yean Ng smiles at Youn Seok's jokes

Both Yean Ng and Youn Seok smile for my Leica

Styling Up K-Pop Hair Trends With Ubermen

Already a top-selling brand for men’s personal care products, Ubermen now ups the ante with a versatile range of hairstyling products in five different forms: Spike Wax (for spikes with long-lasting effect), 3D Matt (for a natural look with matt finish), Messy Fudge (for a casual-messy look), Wave Gum (for a natural wavy look) and Air Jelly (voluminous effect with light setting).

Inspired by Korean hair fashion, the new hairstyling series focus on giving layer and texture to hair. It is also formulated with “Style Memory”, allowing hairstyles to last for longer hours with the hair feeling light and less sticky too. The introductory price is RM13.90 and will be valid until 30 June 2013, following which the 70g pack will be retailed at the normal retail price of RM16.90 at pharmacies, supermarkets and hypermarkets nationwide.

The product release also comes with the announcement of K-Pop singer Youn Seok as the brand’s ambassador. As one of Korea’s leading artistes, Youn Seok’s talent spans across singing, composing and producing. The K-Pop sensation says his personal style is GQ-inspired and smart-chic, as opposed to the more androgynous male celebrity look amongst other Korean artistes. Director of Tohtonku Sdn Bhd, Jasper Lim, spotted Youn Seok to be the face of Ubermen precisely because the artiste's personal style resonates with the brand’s new hairstyling range.

“I've been using the product for several months now and it’s just wonderful. I recommend it to anyone who is trying to achieve the cool, effortless Korean-style look. It leaves no residue and the look is natural. It shapes my hair really well with great hold and flexibility,” shared Youn Seok. Among his favourites from the range are the purple Ubermen Messy Fudge and the green Air Jelly which he finds most suitable for his wavy hairstyle.

Uber DJ Competition

In conjunction with the launch, an Uber DJ competition will be held to help budding talents. The key objectives are firstly, to support the launch of this new hairstyling range and secondly, to discover and groom local DJs. The Top 16 emerging from auditions will be invited to the Finale event on 22 June 2013 where they will compete in a knockout stage for the grand prize. The panel of judges will include DJ Gabriel (Malaysia’s leading Techno export DJ), DJ Joey G,  DJ Ken and Mr Nasty (Zouk’s resident DJ).

The total prize money is RM50,000, with the grand prize package of RM3,000 cash, Point Blank Course worth RM10,000, Rane Sixty-One mixer worth RM5,699, DJ Course from Positive Rotation worth RM3,500, Ubermen hamper worth RM1,000, Sol Republic headphone, Zouk Premium Membership and more from Vans, Sole What, Snips and Nasty Inc. There will also be a People’s Choice Winner, as voted by the audience and a Web Choice Winner, both of which will win prizes worth RM800 each. For more information, call our customer service at 03-8023 3308 or visit our Facebook page at http://www.facebook.com/Ubermen.Malaysia.

About Tohtonku Sdn Bhd

Tohtonku is Malaysia’s homegrown multinational organization established nearly five decades ago, marketing a complete range of personal care and household products catering to the needs of the country’s general population.

Tohtonku has more than 15 brands which include nanowhite, Follow Me, Nutox Oxyfusion, Ubermen, A’laisyah, Can Can, Everday, Koolfever, Ammeltz, Sawaday, Saniplast, Seirogan, ARS, You&Me, Rainna and King Kong. These products are benchmarked against international standards that bring them into close competition with other established global brands.

Tohtonku’s product reach is all over South East Asia including Japan, Hong Kong, Singapore, Thailand, Indonesia, Myanmar, Brunei, Pakistan and Sri Lanka, and under different labels to suit the respective cultures and requirements in India and West Asia.

For further information, please visit: www.tohtonku.com.my

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