KIEHL'S NEW HEAVYWEIGHT FORMULA FOR MEN TO DELETE WRINKLY SKIN! RM 140 ONLY

KEE@FSWMAG.COM
MEN DESIROUS OF DELETING FROWN LINES, CROW'S FEET, WRINKLES AND SAGGY, COARSE, LEATHERY SKIN MUST TRY KIEHL'S NEW MEN'S ABTI-AGING MIRACLE IN A BOTTLE!

At RM 140 it is not cheap but worth every ringgit as you start to delete the age lines so your complexion looks as radiant and fresh like mine!

KIEHL’S NEW MEN’S ANTI-AGING FORMULA

DOES THE HEAVY LIFTING MEN WANT & NEED

Introducing Facial Fuel “Heavy Lifting”

Firming, Lifting, Anti-Wrinkle Moisturizer for Men

RM 140 FOR 50ML

March 2013, New York, NY – After over a century listening to the needs of its customers, Kiehl’s Since 1851 continues this tradition with the introduction of Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men. The latest introduction to Kiehl’s popular Facial Fuel franchise, “Heavy Lifting” is a clinically-proven anti-aging treatment specifically formulated for men’s thicker, coarser skin.

“Men are from Mars.  Women are from Venus”

–John Gray, Ph. D, best selling author

Men have 2 good friends. Women have 7 best friends.  Men can complete their complete fall wardrobe shopping in 3 clicks of a mouse.  Women will take 2 months, 3 shopping excursions, 4 sample sales and 5 returns to get it right.   “Men and women must be from different planets”.  Not exactly but men do take a different approach than women to nearly everything in life.

That difference extends even to their skin physiology and even their skincare routine. Men want to look good, professional, successful, youthful and healthy, yet men won’t use 4-8 products to get there.  Men want easy-to-use, multi-tasking, yet easy to understand products with ingredients they’ve heard of – and they want to see tangible results. No matter how advanced marketing to men has become, men demand simple solutions that are to the point and results oriented.

“At Kiehl’s, we have been focused on the needs of our male customers for decades--particularly since the introduction in the 1970s of our White Eagle Shave Cream, a longtime customer favorite,” states Cammie Cannella, Vice President of Global Education and Customer Relations. “Over the years, we have garnered a reputation for developing products for men that meet the unique needs of their skin. Even today, as men have become more sophisticated in their skincare routines, increasingly demanding better results from the products they choose, they appreciate the fact that there’s no hype around our products. We create our formulas for men first and foremost to work, and ultimately to be both simple to use as well as easy to incorporate into a regimen.”

Kiehl’s, a pioneer in men’s skincare,

continues to meet a man’s very specific skincare needs

With nearly 50 years of experience formulating products that meet the unique needs of a man’s skin, Kiehl’s chemists are true experts in developing skin care that delivers the superior results for today’s more sophisticated man.

Facial Fuel “Heavy Lifting” Firming, Lifting, Anti-Wrinkle Moisturizer for Men is a dual-action anti-aging formula to battle the aging skin of men.  This formula begins with a first, very important action – gentle, yet thorough exfoliation to clear away surface layer debris.  Utilizing LHA Exfoliating Actives to break away surface layer debris on men’s tougher, thicker skin, this step not only immediately improves dull looking skin, it allows for the second action - lifting and firming to occur more effectively.  

Utilizing Linseed Extract in the second action, a proven lifting and firming powerhouse, the formula deeply penetrates skin to strengthen and fortify its underlying layers for overall more youthful looking skin.  

              

Walao, see the difference! 

“At Kiehl’s, we have long recognized that men’s skin is different than women’s skin in several important ways,” states Dr. Angelike Galdi, Kiehl’s Head Chemist and AVP of Research and Innovation. “A man’s skin is not only thicker, but tends to be oilier. And, men tend to subject their faces, in particular, to more damaging forces, be it shaving, overexposure to UV or a simply more rugged lifestyle.  To assure optimal efficacy in an anti-aging formula, we needed to formulate this product with these male-specific factors in mind.”

To develop the most effective anti-aging product for a man’s unique needs, Kiehl’s chemists took a very focused approach throughout the development process:

Men’s skin is thicker, with 25% more collagen. This thickness impacts the way men’s skin ages – more slowly at first, but displaying deeper and more pronounced wrinkles later.  This thickness also impacts how effective an anti-aging moisturizer can be.  To master this challenge, proper exfoliation within this moisturizer was key.  This unique step allows for the second action - lifting and firming, to occur more effectively. 

Considering that a man’s skin is subject to more damage, from exposure to UV, environmental pollutants and daily shaving, men require a product that is able to act on wrinkles while decreasing any inflammation and free radicals on the skin.  Kiehl’s Heavy Lifting is power packed with Caffeine, known to decrease puffiness and Vitamin C, a well-documented antioxidant.  The results – youthful, healthier looking skin. 

Finally, a man’s skin is oilier and tends to sweat more.  This common issue causes many men to shy away from hydrating for fear of adding more oil.  Kiehl’s chemists formulated this product with glycerin, known for its ability to absorb moisture without any greasiness or added oily appearance. 

Clinically-proven results +

Sophisticated male consumers salute significant results!

To provide a more "real life", male-specific, comprehensive evaluation of skin improvement, the chemists at Kiehl’s utilized an all-new scientific measurement method – Strong Skin Score, a parameter defined as an average of the following:  Firmness, Pinch Recoil and Skin Density Scores.

The clinical study demonstrated[1]:

After first application, subject’s Strong Skin Score improved immediately by 3.9%. After 4 weeks of continuous usage, Strong Skin Score improvement accelerated, reaching 8.6% - more than double the improvement.

Significant improvement was also demonstrated on more stubborn signs of aging. In 4 weeks:

-       Brow Furrow fine lines improved 19.1%

-       Marionette Line improved 16.8%

-       Forehead fine lines improved 15.4%

-       Overall sagginess improved 5.3%

-       Overall skin roughness improved 9.5%

Consumer result shows in 4 weeks:

-       96% consumers agree skin feels hydrated / moisturized

-       88% consumers agree skin appears smoother

-       85% consumers agree skin appears firmer / tighter

-       81% consumers agree skin appears lifted

Potent age-defense complex:

Facial Fuel “Heavy Lifting” contains a potent, natural complex to infuse skin with energy and reinforce skin age defenses for more effective anti-aging results.

Ingredient Glossary:

	Capryloyl Salicylic Acid (LHA) Provides targeted exfoliation, helps smooth imperfections on the skin, improves dull looking skin, allows for better penetration of Linseed Extract, tightens and cleans pores.
	Linseed Extract Linseed extract is extremely high in omega-3 fatty acids, B vitamins, potassium, lecithin, magnesium, fiber, protein and zinc, which gives it strong anti-aging capabilities to reduce wrinkles and increase firmness.
	Glycerin This humectant draws moisture from the air to increase immediate and prolonged hydration; helps skin regain its suppleness and smoothness.
	CAFFEINE Caffeine is a naturally occurring substance obtained as a by-product of decaffeinated coffee; known for its stimulating properties. In facial skincare, it is used to energize and reduce dullness on the skin.
	Vitamin C A well known antioxidant that helps to neutralize free radicals involved in skin aging, increasing the cell turnover process to reveal skin’s natural radiance

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations.

Dr. Angelike Galdi

Kiehl’s Head Chemist, Assistant Vice President of Research & Development

Dr. Angelike Galdi is the Head Chemist, Director of Research & Development for Kiehl’s Since 1851. She is an award-winning chemist specializing in skincare and suncare formulations and has helped develop nine breakthrough patents in the beauty industry.

Dr. Galdi attended Rutgers University where she received her Bachelor’s in Chemistry and her Masters in Biochemistry. Subsequently, Dr. Galdi received her doctorate at St. John’s University in the Pharmaceutical Sciences and Cosmetic Science Program.

In 1998, Dr. Galdi received the Young Scientist of the Year Award from the Society of Cosmetic Chemists. In 2002, Dr. Galdi was named honoree for the Tribute to Women and Industry from the YWCA of Central New Jersey.

Most recently, Dr. Galdi presented her research at the prestigious American Academy of Dermatology Leadership Meeting to top specialists from around the world.

Cammie Cannella

Kiehl’s Vice President of Education and Customer Relations, Worldwide

Cammie Cannella is the Vice President of Global Education Development for Kiehl’s Since 1851. She oversees the educational curriculum for Kiehl’s Customer Representatives, sales force and corporate employees in Kiehl’s stores and offices around the world.   Kiehl’s Customer Service model has recognized across business industries and year after year in the media, as a model program – a feat Kiehl’s attributes to Cammie and her team.  

Cammie’s career with Kiehl’s Since 1851 began more than a decade ago at the original Kiehl’s Flagship store in New York City.

Cammie, who is described by her co-workers as both eloquent and dynamic, also serves as “the face of Kiehl’s” through her position as the company’s official spokesperson, a title she has held for over 15 years.  Of her role as company spokesperson, Cammie says that she relishes the opportunity to share with others the rich traditions and distinguishing values that Kiehl’s represents. 

_{Available at all Kiehl’s stores in Malaysia: KLCC, Pavilion, Bangsar Shopping Complex, Mid Valley Mega Mall, Empire Gallery (Subang), One Utama, Sunway Pyramid, Gurney Plaza (Penang), One Borneo Hypermall (Kota Kinabalu) & The Spring Mall (Sarawak). Visit our website at kiehlstimes.com.my}

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[1] 50 participants; Males, 35-60 yrs. of age , all skin types (normal, oily, dry, combination); 50% Self perceived sensitive skin; all ethnicities (Fitzpatrick I-IV).