Jerry Hall at Roebuck Bay, Broome, The Kimberley
Sir Bob Geldof flying over Bungle Bungle, The Kimberley
The stunning landscape of The Kimberley by James Morgan
The Cathedral Gorge at The Kimberley
Celebrity fans agree
with Lonely Planet
The Kimberley, Western Australia is one of
the best regions in the World
Lonely Planet has chosen the Kimberley in
Western Australia’s North West as one of the world’s Top 10 Regions for the
year ahead, in its ‘Best in Travel 2014’ www.lonelyplanet.com/best-in-travel
Broome beach with camels, The Kimberley. Photo by James Morgan
The Horizontal Falls, not vertical, at the Kimberley, Western Australia
What a view to write home about! King George Falls at The Kimberley
The Kimberley ranked second on the book’s
list of Top 10 Regions 2014, stating “it’s one of the most sparsely populated
regions on the planet and one of the most starkly beautiful,” Lonely Planet
says, “carved by giant gorges, dimpled with deep, cool pools, and home to a
coastline that could make Australian east-coasters weep.”
And it’s not just the travel experts at
Lonely Planet that think the Kimberley is extraordinary. In recent times, the
region has attracted a plethora of high-profile guests including Sir Bib
Geldof, Ewan McGregor, Jerry Hall, Miranda Kerr, Megan Gale, Nicole Kidman and
many more - who’ve sung its praises to the world through traditional and social
media channels.
When talk show host Elen DeGeneres asked Nicole Kidman where her
favourite Australian destination was earlier this year - her answer was simple
- “Kununurra”.
Kidman fell in love with the Kimberley during the filming of Baz
Luhrmann’s Australia in 2007 and has been an advocate ever since.
Luhrmann spent almost a decade searching for the ultimate Australian landscape
that would etch itself indelibly into the public imagination - he chose the
Kimberley.
“What’s so exciting about the
landscape which is on the one hand, harsh, brutal and unforgiving - but at any
given moment can become the most awesome, majestic, inspiring, poetic and
lyrical place to be.”
In May 2013, Sir Bob Geldof was on business in Perth when he decided
he had to tick off one of his “bucket list” experiences – witnessing the awe-inspiring
Bungle Bungle Range at World Heritage listed Purnululu National Park first
hand.
“I absolutely love the Kimberley,” said Sir Bob. “It’s such a beautiful
country and I got fed up not knowing this part of Western Australia,” he
explained.
"I flew up
to Kununurra for the Ord Valley Muster and was fortunate enough to visit the
Bungle Bungles whilst I was there. I had heard so much about them and had seen
pictures, but had to go see them for myself. It was definitely worth the effort
as both were simply spectacular in asymmetrical ways,” Geldof said.
In the past
twelve months several high-profile advertising campaigns were shot in the
Kimberley – Myer at El Questro, David Jones at Eco Beach and Megan Gale’s Isola
swimwear range on Broome’s Cable Beach to name a few.
The timing of the Lonely Planet announcement
couldn’t be better, with the Kimberley featuring in one of Tourism WA’s two new
Experience Extraordinary brand films
The Kimberley ad features locations including El
Questro Wilderness Park, Home Valley Station, the Bungle Bungle Range, Cable
Beach and Gantheaume Point, aiming to create an emotional connection by
focusing on getting away from everyday life and reconnecting with those who
matter the most in an extraordinary destination such as WA.
The Lonely Plant endorsement as one of the world’s
top tourism destinations is a huge boost for the Kimberley’s national and
international profile, and will hopefully inspire a new wave of visitors to
this extraordinary, unique wilderness region.
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