SINCE FIREFLY AIRLINES IS OWNED BY MALAYSIA AIRLINES, IT USED TO SHARE THE SAME INFLIGHT MAGAZINE 'GOING PLACES' WHICH IS THE OFFICIAL INFLIGHT MAGAZINE OF MALAYSIA AIRLINES.
No longer! As CEO of Firefly Ignatius Ong declared, "Firefly has its own identity and passenger profile and it is time we have our own inflight magazine that reflects our distinctive airline."
Hmmm, maybe it is also time for Firefly to have its own email address as all communications to Firefly staff currently are sent via @malaysiaairlines.com!
The launch was at Cafe Barbera in Bangsar attended by the media and friends of Firefly. The launch was short, sweet and snappy---Ignatius Ong removed the sheet covering the enlarged front cover of 'Fireflyz', signed on it and it was done!
TAKE TO THE SKIES
FIREFLY LAUNCHES ITS OFFICIAL IN-FLIGHT MAGAZINE
Firefly airlines has again stepped up its game by introducing its very own in-flight magazine which will be placed on-board its ATR 72-500 and ATR 72-600 aircraft.
Named Fireflyz with the tagline of Take to the Skies, the magazine features immersive content and a potential-quality readership of up to 200,000 per issue. The airline is scheduled to bring out Fireflyz from November 2013 onwards. Keeping the airline’s network in mind, the magazine will be published in English.
Speaking on the occasion Ignatius Ong, Chief Executive Office, Firefly said, “I am proud to announce that we will now place Fireflyz magazine on-board all our aircrafts. With Firefly’s network in mind, we would like to provide our readers with information that’s more relevant to where they’re travelling to - within the ASEAN region. 68% of passengers have written down info taken from an in-flight magazine and 91% have acted upon the info they read in an in-flight magazine. Passengers will be able to read the magazine in all of our ATR operation flights while simultaneously experiencing quality-travelling from an award winning airline, at guaranteed lowest fare and savings on bundled sets of services.”
“We understand the importance of an in-flight magazine to the overall travel experience; hence ensure our continuous efforts in improving our initiatives from this aspect. In view of this, we invite new and existing passengers to become a Firefly Facebook fan to convey their feedback. We trust that it is an encouraging medium to stay connected to our customers whereby their views certainly will help Firefly in reaching greater heights, especially in the customer service level. Fireflyz aim at not only giving a pleasant reading experience to the passengers but also act as a mouth-piece to communicate with its stake holders,” Ong added.
Passengers are urged to get their hands on a copy and to look out for Fireflyz when flying with the airline. For more updates on products and services, visit www.fireflyz.com.my or follow Firefly on Facebook (facebook.com/Firefly), Twitter (twitter.com/flyfirefly), and Instagram (@FlyFirefly).
About Firefly
Firefly, a wholly owned subsidiary of Malaysia Airlines, began its operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 and 1 ATR 72-600 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore.
Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. On the ATR 72-500 and ATR 72-600 passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshment, assigned seating and convenient city airports.
Firefly had also received numerous awards and recognition. The most recent was on April 24, 2012 when Firefly was accorded Putra Most Promising Brand of the Year by Putra Brand Awards. Five months prior to this, on November 15, 2011, Firefly was conferred “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate. Firefly connects with the world through Facebook, Twitter and Instagram.
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