BEST WESTERN PREMIER DUA SENTRAL PLANTS OWN VEGGIES AND HERBS FOR REAL 'GARDEN FRESH' VEGETABLES THOUGH THEY WILL BE SERVED IN THE STAFF CANTEEN

KEE@FSWMAG.COM

BEST WESTERN PREMIER Dua Sentral In 

Collaboration with Youths from iM4U

 Pledges to Plant Vegetables and Herbs in 

Its Garden

BEST WESTERN PREMIER Dua Sentral in collaboration with youths from iM4U recently organized the planting of local vegetables and herbs in its garden. This is part of the hotel’s Corporate Social Responsibility (CSR) initiative for its employees in a bid to reduce carbon footprints while creating awareness and encouraging the planting of vegetables and herbs.

Employees from various departments of the hotel traded in a morning’s work to prepare and plant local vegetables and herbs in their garden. With youths from iM4U providing guidance, BEST WESTERN PREMIER Dua Sentral’s employees got their hands dirty planting vegetables like eggplant, chili, tomato, long bean, cucumber and various herbs. During the 2 days, employees were taught to grow and care for these plants.

“The process of creating the garden took approximately 2 months of planning. It was a unique process which required innovative thinking from the team at BEST WESTERN PREMIER Dua Sentral with assistance from 'Youth from iM4U'," said Executive Chef Jaffery Othman whose garden is his brainchild.

From now on, under the leadership of the hotel’s Executive Chef Jaffery Othman and his team of dedicated employees, the garden will be reviewed thrice daily to ensure it is healthy and bountiful. Eventually the vegetables and herbs will be served in the staff canteen.  

Efny Johan, Director Brand Management Group said, “This is iM4U’s first collaboration with BEST WESTERN PREMIER Dua Sentral and we are looking forward to a long and fruitful association. We are pleased an established organisation like BEST WESTERN PREMIER Dua Sentral is willing to provide the students with opportunities to share their knowledge and expertise. We also hope to implement this initiative to other BEST WESTERN’s hotels in Malaysia."

iM4U is a non-profit organization that helps  nurture and cultivate volunteerism and social responsibility among Malaysian youths. It aims to foster a socially responsible generation.

   BEST WESTERN PREMIER Dua Sentral’s staff with representatives from iM4U planting vegetables in the hotel’s mini garden.

   Hotel staff and representatives from iM4U cleaning up the mini garden before planting vegetables and herbs.

      Chilis are one of the vegetables planted in the mini garden.

    Commitment by the hotel staff and iM4U representatives ensure this mini garden project will be a success.

   Representatives from iM4U.

ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night.

 Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe.