TOGETHER WITH ADIDAS, REEBOK IS ONE OF THE WORLD'S MOST FAMOUS, SUCCESSFUL AND DESIRED SPORTY SHOES, SEEN ON THE FEET OF THE HIP AND HAPPENING!
So if you are one of the initiated, the new Reeboks will make your juices flow even faster! Check them out at the nearest Reebok store near ya!
THE NEW REEBOKS
Reeboks are usually worn but on rare occasions they can be eaten too
Reebok Classic party in full swing
REEBOK CLASSIC INTRODUCE THE SS14 COLLECTIONS WITH NEW
AND EXCITING UPDATES THAT CELEBRATE THE BRAND’S RICH
HERITAGE IN FITNESS, RUNNING AND BASKETBALL
The Reebok Classic SS14 range delivers the iconic and much loved
silhouettes that are characteristic of Reebok Classic since the ‘80s, along
with stylized updates which keep Classic at the forefront of fashion and
style.
Reebok as a brand has a core belief that the collective energy of
community is incredibly powerful. Reebok Classic is a fashion and style
brand with authentic heritage in fitness and, as such, is focused on
sparking the movement and coming together of like-minded and
passionate people who embrace originality and take risks.
With over a century of brand heritage, in 2014 Reebok will be celebrating
some of its iconic silhouettes. It will be the 30th Anniversary of the “Reebok
Princess” collection, 25th Anniversary for the most iconic upper technology,
“The Pump”, and also the 20th Anniversary of the “Pump Fury”, collection.
2014 also sees Reebok Classic re-introduce some of its most iconic
silhouettes with authentic bring-back colorways (the “OGs”) as well as
brand new materials, fabrications and executions.
Reebok Classic Party
To celebrate all of these and to welcome 2014, Reebok organized a
“Classic Party” on the 27th December, 2013, at Black Box.
The main highlight of the party was Reebok’s special collaboration with
Xu and Joe Chia.
Xu, Reebok Ambassador, is the founder of the “LapSap”, Twilight ActionGirl & “Mini Compo” Group and well known in the music industry, even
among the likes of Verbal of Teriyaki Boys and famous music Producer
and Grammy Award Winner, Swizz Beatz.
Joe Chia is a fashion designer without boundaries, which has led him to astatus of international recognition. Adding to his list of achievements, Joe
has collaborated with Shu Emura, G-Shock and Uniqlo. He was also
named as “ A pioneer of avant garde fashion scene in Malaysia” by
Esquire Malaysia. And his latest achievement was marked today as one
of the Ambassadors for Reebok.
The two have come together in piecing and designing a retro all black
Reebok Classic Jacket with their signature embroidery patch at the back.
This limited edition jacket will set the motion and kick start the Classicpush by Reebok for 2014.
FUN FOR ALL AT THE REEBOK CLASSIC PARTY! Reebok amnassador CK Loh and Steven Goh
Kayda and Hunny Madu
Fun for all
At first I thought they were peeing so I went to see their lan chiau but no, they were just showing off the new Reebok t-shirts with logo!
Edible Reeboks are quite rare
Terror 3some Insta Pump Fury
2014 sees the 20th Anniversary of one of Reebok Classic’s most iconic and
recognizable shoes– the legendary Insta Pump Fury. A true cult Classic with
a futuristic twist and bespoke technology, Reebok will celebrate with the
re-release of the original red, yellow and black colorway, the Insta Pump
Fury OG.
As part of the Insta Pump Fury celebrations, 27 global product
collaborations have been created through the Reebok Classic Certified
Network.
(*The Reebok Certified Network is a global network of retailers, exclusively chosen by Reebok Classics
to creatively collaborate on key initiatives)
In Malaysia, Reebok has collaborated with its Certified Network partner,
Crossover, a sneaker concept store established in 2005, to design and
produce a special ReebokXCrossover Pump Fury to celebrate the 20th
Anniversary of this icon.
This shoe would be available exclusively at
Crossover outlets in Malaysia from March 2014. The other iconic sneaker
retailers joining the list of Certified Network on this collaboration would
include names like Limited Edt. (Singapore), Crooked Tongues (U.K.),
Bodega (California), Atmos (Japan), Livestock (Canada), Foot Patrol (U.K.).
Women
The SS14 Reebok Classic collection features updates on the key franchise
models from the ‘80s, giving a nod to Reebok Classic’s rich heritage while
providing new and on-trend updates. The SS14 focus silhouettes for
Women include the Princess which celebrates its 30th Anniversary this
year.
Men - Pump Heritage
The Pump heritage story features the Pump Omni Zone Tribute Pack which
pays homage to some of the greatest players that wore this shoe in some
of the most iconic basketball cities in the USA. Colorways reference some
of basketball’s most loved players and some of the game’s most
recognizable heritage colors.
Men - Retro Basketball
The Retro Basketball range takes inspiration from Reebok’s 90’s heritage
and features iconic basketball models that fuse unique style with
functional performance. Key silhouettes include the Pump Omni Lite, The
Pump Revenge, the Kamikaze I Mid and the Big Hurt. The Kamikaze I Mid
and the Big Hurt would be available exclusively in Malaysia with Hoops in
Lot 10, The Summit, and Times Square (Penang). The Pump Omni Lite
would be available with Hoops and Crossover in Malaysia.
The Reebok Classic SS14 collections will be available from select retailers
globally from 1st February 2014
www.reebok.com
www.facebook.com/ReebokMalaysia
Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear, apparel and equipment.
An American-inspired global brand,
Reebok is a pioneer in the sporting goods industry with a rich and storied
heritage in running, training and fitness. A subsidiary of the adidas Group,
Reebok operates under multiple divisions of the Reebok brand,
Reebok-CCM Hockey and the Sports Licensed Division.
For more
information, visit
www.reebok.com
RSH Malaysia
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH Limited. Incorporated in
1989, RSH (Malaysia) Sdn. Bhd. principal activities include marketing,
distributing and retailing of sports, golf, active lifestyle and fashion
products.
RSH Malaysia manages multi-brand specialty chains such as
Stadium, Studio R, Royal Sporting House, and Golf House. Some of our boutiques are recipient of Fair Price Shop
Awards 2007-2008 and these include Royal Sporting House.
RSH Group of
Companies also include retailing rights for some of the international
fashion labels including Zara, Massimo Dutti, Ted Baker, Nautica, bebe and
Pull Bear.
V60362 : KAMIKAZE I MID
RETAIL PRICE: RM 429
LAUNCH MONTH: FEB 2014
V60364 : KAMIKAZE I MID
RETAIL PRICE: RM 429
LAUNCH MONTH: FEB 2014
V55133 : BIG HURT
RETAIL PRICE: RM 399
LAUNCH MONTH: FEB 2014
V60181 : BIG HURT
RETAIL PRICE: RM 399
LAUNCH MONTH: FEB 2014
V55494 : BLACKTOP BATTLEGROUND
RETAIL PRICE: RM 499
LAUNCH MONTH: FEB 2014
V56089 : BLACKTOP BATTLEGROUND
RETAIL PRICE: RM 499
LAUNCH MONTH: FEB 2014
V60085 : PUMP OMNI LITE CORDURA
RETAIL PRICE: RM 489
LAUNCH MONTH: APR 2014
V60086 : PUMP OMNI LITE CORDURA
RETAIL PRICE: RM 489
LAUNCH MONTH: APR 2014
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