THE WORLD CUP IS COMING AND ADIDAS THE OFFICIAL SPONSOR IS ALL READY AND KICKIN' WITH ITS SAMBA COLLECTION!

KEE@FSWMAG.COM

ADIDAS GEARS UP FOR WORLD CUP WITH
COLOURFUL SAMBA BOOT COLLECTION

New Brazilian themed footwear collection marks start of
adidas’ 2014 FIFA World Cup Brazil™ campaign

SAMBA NITROCHARGE

SAMBA

SAMBA

SAMBA

GET ALL OF THESE!

adidas has launched the Samba
Collection, Brazilian inspired football boots aimed at celebrating the vibrancy
and exuberance of the World Cup host nation. For the first time ever, as part of
the Samba Collection adidas has released a new boot from each of its four
boot ranges, adizero™ f50, predator®, nitrocharge™ and 11pro, with an
array of new bright, exciting colourways. Each boot has been designed with its
own distinct identity and cutting edge technology, inspiring the next generation
of footballer.

 adidas Samba Collection
The Samba Collection launch marks the start of the adidas “All in or
Nothing” 2014 FIFA World Cup Brazil™ campaign. The tournament is the
world’s largest event and the ultimate platform, where it will be Game On or
Game Over for the world’s best teams and federations. The full roster of adidas
star players will be involved in the campaign from Leo Messi and Oscar to Dani
Alves and Mesut Ozil.

nitrocharge™
nitrocharge™, the energy-retaining football boot designed for the next
generation of footballer as worn by Dani Alves and Ezequiel Lavezzi, comes in a
new visually striking lime green colourway. As a boot designed for ‘The Engine’,
the player who is always running, tackling and relentlessly powering his team,
the Samba nitrocharge™ encourages its wearer to go Full on or be Gone.

With its unique and highly elastic ENERGYSLING™ around the forefoot
supporting sidecut and precision turn movements to sharpen reactions on the
pitch, and ENERGYPULSE™ spring technology providing high energy push-offs
and long lasting energy return when sprinting, the nitrocharge™ combines new
technologies to innovate the way ‘Engines’ play the beautiful game.


adizero™ f50
The adizero™ f50, long sought after by the fastest players such as Leo Messi,
Lucas Moura and Gareth Bale, empowers its players to Fly or Die with an
electric sky blue colourway. The adizero™ f50 is all about precision engineering
with every aspect of the boot design based around making the wearer as fast as
possible on the football field. With features such as SPEEDTRAXION, an
all-new, high speed stud alignment for maximum acceleration and pinpoint
changes of direction, and SPEEDFOIL, a revolutionary material that combines
lightweight, softness and durability for a comfortable, yet locked down heel fit,
the Samba adizero™ f50 is a boot which ensures these world class players will
be faster than ever before in Brazil.

adidas Samba nitrocharge™
predator® Lethal Zones
The vibrant pink colourway of the Samba predator® Lethal Zones favoured
by the likes of Oscar, Mesut Ozil and Fernando Torres instructs its wearer to
Hunt or be Hunted. Designed with five distinctive 'Lethal Zones' of technology
to deliver outstanding ball control, touch, accuracy and power, the boot is made
to master every aspect of performance.

adidas Samba adizero™ f50
11pro
With a luxury deep purple colourway, the Samba 11pro worn by Philipp Lahm,
Hernanes and Frank Lampard retains the classic attributes that allow players to
Make the Play or Make Way. With its premium, ultra-soft and ultra-light
Taurus leather providing excellent fit, performance, comfort and ball-feel allied
to an all new outsole with comfort frame for better pressure distribution, as well
as optimised stud placement for maximum grip and acceleration, the 11pro
remains the boot of choice for the complete footballer.

adidas Samba predator®
Lethal Zones
Antoine Hadjimanolis, Global Senior Product Manager, adidas Football said: “For
Samba Collection, we took our inspiration from Brazil. The pack is colourful,
energetic and full of character – just like Brazil! From the beaches of Bahia to the
Carnival of Rio, our boots will use tones and palettes that you’ve never seen
before on a football boot.”

The Samba Collection launches today in conjunction with a Brazilian inspired
video featuring key players who will wear the boots. The 90 second-long video
features a brand new track, “BOTA”, from prominent act Buraka Som
Sistema, who partnered with promising newcomer Brazilian MC Karol Conka
(cult.cartel). Karol delivered the lyrics and appeared in the spot, adding local
flavour. The band will release the track as their next single and will be available
to download from the adidas Football Soundcloud channel,
soundcloud.com/adidasfootball from today.
adidas Samba 11pro


The most exciting professional players in the world will wear the new adidas
Samba Collection boots on-field from November 9th onwards, with the boots
available to purchase from 15th November at adidas own-retail outlets in KLCC,
Pavilion, The Gardens, Empire Subang and Paradigm Mall, as well as specialist
stores throughout the nation. For further information please visit
adidas.com/football or go to facebook.com/adidasfootball or
@adidasfootball on twitter to join the conversation.
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About
adidas
Football
adidas is the global leader in football. It is the official sponsor / official supplier partner of
the most important football tournaments in the world, such as the FIFA World Cup™, the
FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the
UEFA European Championships. adidas also sponsors some of the world’s top clubs
including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the
world’s best players also on the adidas roster are Leo Messi, Gareth Bale, Mesut Özil,
Dani Alves, Oscar, Xavi, Karim Benzema and Bastian Schweinsteiger.