WORLD'S FIRST SPRINGBLADE BY ADIDAS DOES THE RUNNING AND PUSHING AND PROPELLING FOR YOU...WELL ALMOST, YOU STILL HAVE TO LIFT YOUR FEET! IT IS A MAJOR REVOLUTION AND SNEAKERS WILL NEVER BE THE SAME AGAIN AFTER THIS! GET YOURS NOW FOR RM 650 FROM FEBRUARY ONWARDS!

KEE@FSWMAG.COM
IT TOOK 6 YEARS TO PERFECT AND NOW YOU CAN WALK AND RUN AND SCAMPER AS IF YOU ARE BOUNCING ON SPRINGS! 

ADIDAS UNLEASHES EXPLOSIVE ENERGY WITH SPRINGBLADE -

ADIDAS UNLEASHES EXPLOSIVE ENERGY WITH SPRINGBLADE The only running shoe with innovative blade technology designed to help propel you forward adidas recently launched Springblade, the first running shoe with individually tuned blades engineered to help propel runners forward with one of the most effective energy returns in the industry. Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer.  The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet. “Springblade’s progressive look and blade technology are radically different than any running shoe ever created,” said James Carnes, global creative director of performance at adidas.  “At the same time, adidas’ goal is to create a beautiful performance shoe designed to be simple and intuitive.” Carnes continued, “Every aspect of Springblade is engineered to reflect extensive athlete insights to help make them better.  For design inspiration, we drew upon everyday objects that deliver explosive energy return – everything from springboards to pole vaults and motorcycle suspensions.” Each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole. “adidas is continuing to develop new innovations based on what athletes not only need but demand,” said Mikal Peveto, director of running at adidas America.  “We know we have something special with BOOST cushioning introduced earlier this year and we’re confident Springblade will set us apart from the competition once again.” Peveto continued, “Six years in the making, Springblade provides one of the highest energy returns in the industry.” aIT (adidas Innovation Team) tested hundreds of materials to ensure each spring produced maximum energy efficiency with every step and conducted rigorous ballistics tests to maintain long-lasting durability.  For top performance in all environments, Springblade is seven times more temperature resistant than shoes with adidas’ standard EVA cushioning. Springblade will be available in February 2014 (RM650) at adidas Sports Performance Concept Stores in KLCC, Pavilion, Midvalley, Times Square and Sunway Pyramid. adidas Originals SS14 CNY Year Of The Horse   Heralding in the Chinese New Year with pride, adidas Originals CNY Fashion pack presents two silhouettes in brand new colourways as a celebration of the Year of the Horse. btle references to a rich history are woven into each of the shoes, from the use of gold and red as a cultural tribute, to a bold jacquard horse-motif created especially for the pack. The CNY pack is now available at all adidas Originals Stores in Suria KLCC, Pavilion and Midvalley. For high res imagery and pricing click here. [continue...] adidas Originals reveals SS14 Stan Smith   Since its debut as a tennis shoe in the 70s, the Stan Smith has made its way from the court to the street, becoming one of adidas' best-selling shoes of all time. Removed from the shelves in 2012, the Stan Smith returns more clean and green than ever. The collection is now available at Crossover Stores and Solewhat and retails at RM340.  [continue...]