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adidas announced yesterday a long term partnership with Oscar
nominated, Grammy Award winning super star Pharrell Williams. The
first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.
This
is also the first time adidas has partnered with a designer who
owns their own textile company. adidas will collaborate with
Williams' Bionic Yarn coming from The Vortex Project; an initiative
with Parley for the Oceans to turn plastic debris from the oceans
into yarn and fabric. Bionic Yarn will be used in some of
Pharrell's upcoming adidas Originals products.
"Working
with an iconic brand like adidas is such an incredible opportunity.
From the classic track suit, to growing up in Virginia wearing Stan
Smiths, adidas has been a staple in my life. Their pieces are
timeless. This is an exciting partnership for both me and for
Bionic Yarn." says Pharrell Williams.
adidas
welcomes Pharrell into its family and is looking forward to a long
lasting relationship with this extraordinary artist.
"I
am truly thrilled to work with Pharrell. He is a pop-culture icon
that never fails to inspire, not just through his musical talent
and craft, but through his many other interests. He is the perfect
fit for the multi-faceted company that is adidas." says Dirk
Schoenberger, Global Creative Director, adidas Sport Style
Division.
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