Thailand
Green Excellence Awards conferred at ITB 2014
Wednesday 12 March, 2014
Berlin – 12 March, 2014: The Tourism
Authority of Thailand (TAT) presented three Green Excellence Awards at
the ITB Berlin to recognise companies and individuals that have
contributed to the cause of sustainable tourism development.
First conferred at the ITB Berlin in 2011, the
annual awards are designed to promote tourism in accordance with the
concept of “Thailand Goes Green”. The purpose is to support and encourage
environmental conservation of tourism resources, both natural and
cultural.
This
year’s winners are:
1) Best
Tour Operator: ID
Reisewelt
2) Best
Green Media: Mr.
Marko Martin
3) Best
Green corporate: Annex
Power
HRH Princess Ubolratana Rajakanya presided over
the awards ceremony on 6 March, 2014, at the Thai Pavilion.
The winners were chosen by the TAT Frankfurt Office
together with a committee of experts from diverse fields related to
sustainable tourism and public relations firms with an established
reputation in the German market.
Thawatchai Arunyik, TAT Governor, said “German and
European travellers have long been showing a preference for
sustainability in the choice of their travel destinations, accommodation
and tour programmes. TAT is pleased to recognise and reward those
companies and individuals showing a clear and proven commitment for this
cause.”
Mr. Thawatchai said TAT believes in the power of
positive motivation and reward as a means of encouraging best practises,
at both the supply and demand sides. “It is very much in line with our
‘balanced strategy’ approach to Thai tourism as well as our commitment to
Thai society and environment,” he added.
The Thailand Green Excellence Awards were
originally launched in the UK in 2007 as a cooperative venture between
the TAT London Office and responsibletravel.com, an online travel agent
active in promoting green tourism. The two parties select tourism
business operators including hotels and travel agents within the UK and
Thailand, whose products and services help conserve tourism resources and
sustainable development.
This concept is now being expanded to other
countries in Europe. Germany was included for the first time in 2011.
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