Going
Dark For A Better Tomorrow
On Saturday, March 29, 2014 BEST WESTERN
PREMIER Dua Sentral turned off its lights for Earth Hour, a worldwide
grassroots movement for the planet organized by the World Wide Fund of Nature
(WWF). Earth Hour is a global campaign initiated since 2008 and is celebrated
across many cities. In 2012, it took place in more than 5,000 cities and towns
across 147 countries and territories, making it the biggest growth year for the
campaign since 2009.
An entire week of
activities was scheduled to commemorate the global campaign on saving energy,
reducing emission and climate change. As part of the event, BEST WESTERN
PREMIER Dua Sentral’s invited its guests to try its special Earth Hour-themed
beverage selections. The special promotion was available at Punch Bar &
Lounge and priced from RM18.00++ per glass. The hotel also extended a 20%
saving on a candle light massage for one of its combination from Bhuvana Blends
– The Ultimate Bhuvana Relaxation, a combination of Green Tea Body Scrub, choice of massage and Revitalization Facial at
Bhuvana Spa Luxe. Those offers were available
from 24 to 30 March 2014.
On the night of the
event, the hotel switched off all non-essential lighting between 8:30 pm and
9:30 pm in observance of Earth Hour. A candle lighting ceremony took place at
the hotel lobby to signify the start of Earth Hour. At the same time, the hotel
also had a BBQ Buffet dinner that featured 10 to 15 choices of sustainable menu
options. The buffet priced at RM70.00++ per person. To spread awareness about
Earth Hour, the hotel’s front line staff wore the glow in the dark t-shirt.
General Manager Ian Hurst
says: ‘Earth Hour has fast become a significant global event bringing attention
to the devastating effects of global warming. We feel very passionate about
communicating this important global message and we encouraged our guests to
join in and show support for Earth Hour 2014.’
In the area of
environmental sustainable, BEST WESTERN PREMIER Dua Sentral’s focus is
primarily in three segments: the environment, health and safety. In addition to
LED lighting throughout the hotel and eco-friendly bathroom amenities, and an
on-site organic herb and vegetable garden, the hotel will also be launching new
initiatives in 2014, such as a battery-recycling programme and cross-department
material recycling.
Guests were served special Earth Hour-themed
beverage selections during the candle lighting ceremony which took place at the
hotel lobby and the hotel’s front line staff was using glow-in-the dark t-shirt
to show support for Earth Hour.
All non-essential lights were switched off between
8:30 pm to 9:30 pm.
On-site organic farm in the hotel
ABOUT
BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com
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