DOLCE THE NEW PERFUME!
The new fragrance that heralds an
emotional and sensory journey through the heart of Dolce&Gabbana’s noble
land of Sicily. DOLCE blossoms in the memories of Domenico and Stefano.
In the same antique mirror that hangs in the Designers’ office today, which was
in the tailor shop of Domenico’s father in Polizzi Generosa, near Palermo, the
reflections of emotions and traditional values come back to life.
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Dolce is one’s personal touch, feminine
and fresh, signature scent. It epitomises the simplicity of a result obtained
thanks to a complex process: the same one needed to create a finely-embroidered
dress.
“The nobility of the soul, the elegance of
every day gestures, the joy of sharing from generation to generation, and the
effortless perfection of a single white flower. This is the picture of Sicily
that I carry within me, and the one captured in this delicate fragrance,” says
Domenico Dolce.
“Dolce is a contemporary fragrance
inspired by a memory. The originality is not just in the way it was created,
using traditional essences and other brand-new ingredients, but also because it
is the translation into fragrance of a young new love that will, by virtue of its
innocence, retain its youthful vitality,” adds Stefano Gabbana.
Dolce is a gentle, feminine mix of white
flowers, introduced by the freshness of the Neroli leaves and defined by the
White Amaryllis, a South African flower used for the first time ever in scent.
The fragrance opens with a brightly-coloured, sweet-smelling explosion of
Neroli leaves and Papaya flower, dissipating into a floral bouquet as the core
of the fragrance emerges. A unique and opulent combination of White Water Lily
and bold White Daffodil blend perfectly with the full-bodied White Amaryllis.
The rich, fulsome notes of the South African White Amaryllis were created using
“Headspace Technology” which captures the exact scent of the flower when it is
in full bloom without having to cut it and grind the petals to extract the
essential oil. Its wide, trumpet blooms has buds that grow at different
speeds – so each has a different intensity of scent.
Dolce’s elegant packaging is reminiscent
of a vintage fragrance flacon. Thick, clear glass with softly curved lines
reveal sparkling glints of the vibrant green juice, as fresh and crisp as the
Neroli leaves within. The flower stopper is crafted to portray the marzipan
sculptures of traditional Sicilian confectioners. The bud is perfection itself,
the petals fan out in three rows, with colours graduating from milky-white, to
cream, with a soft pink centre.
A thin black grosgrain ribbon, in an
elegant bow, conjures images of the white shirts and bow-ties that were a
signature of early Dolce&Gabbana catwalk shows. The outer packaging,
the soft white box’s material is as refined and smooth as fine leather.
The final and most personal touch: Dolce
signed in a flourish of black script, a replica of Domenico Dolce’s father’s own signature. It is underscored by the
Dolce&Gabbana logo with a graphic twist of thin black grosgrain ribbon, a perfect contrast of classic and
contemporary style.
Kate King stars as Dolce’s campaign
testimonial and her role in the television campaign marks her screen debut.
The twenty-year-old Canadian model is fast becoming a recognised face in the
Dolce&Gabbana recent ready to wear and jewellery collections with her wide,
almond-shaped hazel eyes and noble features.
In the advertising campaign, Domenico
Dolce himself shot the print fragrance for Dolce, working alongside Stefano
Gabbana as Creative Director - his first time behind the lens for a
Dolce&Gabbana fragrance campaign.
To bring to life the story of Dolce, Domenico
and Stefano recreated a garden of white flowers at the wall of a stately Sicilian home. The soft and ethereal
background highlights Kate King’s refined beauty, portraying her as a modern
day Angelica - Claudia Cardinale woken from sleep, pure, natural and still
dressed in her white petticoat.
Academy Award-winning director and
ultimate ambassador for the Sicilian lifestyle, Giuseppe Tornatore, was
asked to translate all the feelings of the
Dolce world, into an iconic film. Tornatore interprets with elegance the finest
nuances of the soul.
The Lineup
Dolce Eau de
Parfum 30ml RM244
Dolce Eau de
Parfum 50ml RM331
Dolce Eau de
Parfum 75ml RM439
Dolce
Perfumed Body Lotion 200ml RM160
Dolce Moisturizing Perfumed Shower Gel 200ml RM148
Dolce&Gabbana Dolce is available in
April 2014 in all major department stores and perfumeries.
KATE KING
BIOGRAPHY
Born on
December 3rd 1993 in Mississauga (Toronto), Canada, Kate King’s
career began at the age of 13 when she was scouted on vacation in New York. By 17, she sparked the
attention of the fashion industry from her appearances on the runway during the
AW11 season, walking the shows of several prominent fashion houses.
Kate’s refined,
olive-skinned beauty has graced the covers of several
prominent fashion magazines including Vogue Russia and ELLE Canada and has featured
in a plethora of stunning fashion editorials including Vogue Italia, Wonderland,
Harper’s Bazaar, Dazed & Confused, i-D Magazine, V Spain and Vogue Japan.
Over recent years, Kate has built a
strong connection with the Dolce&Gabbana brand, first appearing in
androgynous style in the Dolce&Gabbana AW11 Ready To Wear campaign shot by
Steven Klein. Among her catalogue of recent work, she appeared in the Dolce&Gabbana
Jewellery 2013 campaign, which captures her striking beauty in the context of a
Sicilian lemon grove. She has also appeared in further Dolce&Gabbana Ready
To Wear campaigns across the last two seasons, starring alongside Monica
Bellucci and Bianca Balti, and has remained a strong favourite in catwalk shows
from the SS12 season onward.
Most recently, Kate appeared in the
emotive Dolce&Gabbana AW13 campaign personally photographed by Domenico
Dolce, evoking a strong sense of the rich Mediterranean heritage at the heart
of the brand.
·
The White Amaryllis is a beautiful and generously scented flower that is
in bloom for just a short period of time during southern hemisphere’s autumn
Dolce: Fragrance Fact Sheet
The Journey
·
Dolce
is a journey of discovery, and represents the union between Dolce&Gabbana’s
creative vision and P&G Prestige’s passion for innovation.
·
Mr.
Dolce and Mr.Gabbana’s vision for their new scent was to design a new floral
bouquet that would capture the essence of delicate seduction, femininity and
courtship that lives at the heart of Sicily
·
The
journey of discovery began at the Southern tip of Africa, at the point where 2 of the great oceans meet – the Atlantic Ocean and the Indian
Ocean
·
The
encounter of these 2 Oceans with contrasting weather systems gave the area a unique
climate, which is more akin to the Mediterranean than the rest of Africa – this
combination of landscape and geographical location leadsto a highly diverse and
unique floral kingdom – Flora Capensis
·
The
Fynbosregion (as it is known locally) is host to a huge variety of endemic
species, making it a very special and inspirational destination in our
continuous search for Innovation in scent. This is where our discovery of the
White Amaryllis was made.
The Discovery
·
The special species of White Amaryllis spends most
of the year actually underground, waiting for the moment when it will bloom to the
surface, trumpeting its rich and opulent scent
·
All its initial energy goes into thebloom and scent
of the flower and only the flower is growing at this point. This visual and
scented attraction ensures the flower is pollinated and only after this “courtship”
has happened the leaves come out:this is unique to this species of White
Amaryllis
·
The name
Amaryllis comes from the Greek verb "amarysso", which means:
"I bring light/ I sparkle/ I dazzle”: this dazzling white flower – which uses all its initial energy to bloom and to
spread its solar and enveloping scent in the air
The
Innovation
·
The
White Amaryllis notes were created
using Headspace Technology which enabled us to capture the scent of the living
flower in its full bloom without cutting or damaging the petals
·
A combination
of techniques is used to capture all scented molecules, from the very light to
the heavier ones: to effectively take an olfactive picture of this unique
flower in full bloom, analyse it and recreate it using the perfumery palette
·
This
technique is absolutely crucial to the uniqueness of the scent in the white floral bouquet of Dolce
The Fragrance
·
Dolce is a
gentle, feminine white floral bouquet
·
The scent opens
with the Neroli leaves and Papaya flowers, which dissipates into the opulent
combination of White Amaryllis, White Daffodil and White Water Lily
·
The
background of the scent is counterbalanced by the complex accents of Cashmeran
along with warm musky notes
·
The White
Amaryllis is the undisputed hero of this creation
The Packaging
·
The
elegant packaging is reminiscent of a vintage flacon, thick clear glass and
softly curved lines; which lend a contemporary edge to the design
·
The
flower cap pays tribute to Sicilian customs, the original design handcrafted to
portray the Marzipan sculptures seen in traditional confections
·
Dolce
is signed in a flourish of black script, a replica of Domenico Dolce’s father’s
own signature, adding a final personal touch to the fragrance
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