Reebok launched its new logo and brandmark in the form of the ancient Greek symbol the Delta.
REEBOK
SIGNALS CHANGE WITH LAUNCH OF NEW BRAND MARK
New Mark Represents a Better Life
Through Fitness
25th April 2014; Reebok, one of the world’s most recognized athletic
brands, has unveiled its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular
focus on fitness.
The new Reebok Delta symbol represents the positive and
transformative change that fitness can have on a person’s life. Through the millennia
the delta has been a symbol of change and transformation. The Reebok Delta has
three distinct parts each representing the changes - physical, mental and
social – that occur when people push themselves beyond their perceived limits
and embrace an active and challenging life.
“The
new brand mark signals a clear purpose for our brand and it will be a badge for
those who pursue a fuller life through fitness.
We believe the benefits of an active life go beyond the physical benefits
and impacts your whole self and your relationships with others,” said Matt
O’Toole, Reebok Chief Marketing Officer. “It is our symbol of change - an
invitation to take part, and to unlock your true potential. It’s not a logo,
it’s a symbol…a way of life.”
Reebok
believes there are no shortcuts in fitness and that people have to earn the
life that they want to live. Reebok celebrates the people who do the hard
things -the things that are the easiest to avoid – and the people that are unafraid
to embrace new experiences and challenges in the search for greater rewards. This
fight against complacency and mediocrity is the foundation for Reebok’s
approach to fitness.
“At
Reebok we know first-hand what kind of impact embracing a fitness lifestyle can
have on not only an individual, but those around them – the community as a
whole,” said O’Toole. “We’ve witnessed it ourselves at our offices around the
world. Our ambition has led to a major change in corporate culture at Reebok
headquarters here in Canton, Massachusetts and I couldn’t be more proud of what
it’s done for the people here and our company as a whole. We’re tougher,
grittier, healthier, more productive…together we’re a better Reebok. And we know this can happen anywhere with the
right attitude and approach to life. This is what our new brand mark stands
for.”
The
new brand-mark will first appear this month on footwear and apparel across all
fitness disciplines supported by Reebok including training, running, outdoor,
yoga, dance and aerobics.
About
Reebok
Reebok
International Ltd., headquartered in Canton, MA, USA, is a leading worldwide
designer, marketer and distributor of sports, fitness and casual footwear,
apparel and equipment. An American-inspired global brand, Reebok is a pioneer
in the sporting goods industry with a rich and storied heritage in running,
training and fitness. A subsidiary of the adidas Group, Reebok operates under
the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports
Licensed Division. For more information,
visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:
http://facebook.com/reebokmalaysia ; http://twitter.com/reebokmalaysia; http://instagram.com/reebokmalaysia
Reebok Global :
http://facebook.com/reebok; http://twitter.com/reebok; http://youtube.com/reebok; http://reesha.re/plus; and http://news.reebok.com/
RSH Malaysia
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH
Limited. Incorporated in 1989, RSH (Malaysia) Sdn. Bhd. principal activities
include marketing, distributing and retailing of sports, golf, active lifestyle
and fashion products. RSH Malaysia manages multi-brand specialtychains such as
Stadium, Studio R, Royal Sporting House, and Golf House. We are proud to
announce that some of our boutiques are recipient of Fair Price Shop Awards
2007-2008 and these include Royal Sporting House. RSH Group of Companies also include
retailing rights for some of the international fashion labels including Zara,
Massimo Dutti, Ted Baker, Nautica, bebe and Pull Bear.
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