Cinecittà and Chopard together for the
beauty of cinema in the world
Micaella Ramazotti
Chopard, the mark of supreme excellence in the world
of watches and jewellery, sponsor of the Cannes Film Festival and producer of
the Golden Palm, will also be the main sponsor of an important restoration of
the entrance to Cinecittà in Rome. Work will start in May and be completed by
the end of September, 2014.
The project, developed jointly by Cinecittà Studios
S.p.a. and Luce-Cinecittà S.r.l., will be announced on 14th May, the inaugural day of the 67th edition of the Cannes Film Festival, on the
terrace of the Hotel Martinez. The same hotel is hosting a photographic
exhibition entitled "Backstage at Cinecittà", with images from the
Archivio Storico Luce, organised in collaboration with the Cineteca Nazionale
(national film archive).
This marks the first appointment in a partnership the
three organisations intend to extend over the next few years, in forms and
content of strategic importance for thy myth of Cinecittà that is famous around
the world.
Since 2011, the Studios at via Tuscolana 1055, Rome,
have been a destination for thousands of visitors thanks to the initiative of
Cinecittà Si Mostra. Founded in 1937 and built to a design by Gino Peresutti,
they lived through their moment of greatest splendour from the 1950s onwards,
when the studios were dubbed “Hollywood-on-Tiber” thanks to the number of
American blockbusters produced there.
Among the films made there were Quo Vadis by
Mervin Le Roy, War and Peace by King Vidor, Ben Hur by William
Wyler and Cleopatra by Joseph L. Mankiewicz, together with such splendid
films as Luchino Visconti’s Bellissima, Vittorio De Sica’s Umberto
D., Fellini’s I Vitelloni, Dino Risi’s Il Viale della Speranza
and A Difficult Life, and dozens of French films, including Fanfan la
Tulipe (1952) by Christian Jaque and The Golden Coach by Jean
Renoir.
There were also genre films such as classic westerns like Sergio
Leone’s For a Few Dollars More and socially committed works like Ludwig
by Luchino Visconti, 1900 by Bernardo Bertolucci, Salo, or the
120 Days of Sodom by Pier Paolo Pasolini and Once Upon a Time in America
by Leone.
Among the international productions: The Last
Emperor by Bertolucci, The Adventures of Baron Munchausen by Terry
Gilliam, The Godfather, Part III by Francis F. Coppola, Cliffhanger
by Renny Harlin, The English Patient by Anthony Minghella, and Gangs
of New York by Martin Scorsese, which sealed the bond between Scorsese and
scriptwriter Dante Ferretti; they first met at Cinecittà on the set of
Fellini’s City of Women (1980).
Studio 5 at Cinecittà – the largest in Europe – was
named after Fellini, who won five Oscars, last year, while Chopard, which was
already a responsive partner of Cinecittà Studios and Luce-Cinecittà, dedicated
an event inspired by La Strada to the commemoration.
Among the latest films to have emerged from the
studios of Cinecittà are We have a Pope by Nanni Moretti, To Rome
with Love by Woody Allen, Romeo & Juliet by Carlo Carlei, Borgia
I – II (TV series), The Third Person by Paul Haggis and Everest by
Baltasar Kormakur.
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