SHANGRI-LA LONDON AT THE SHARD IS THE WORLD'S MOST ANTICIPATED OPENING AS IT TOOK DECADES BEFORE SHANGRI-LA DECIDED IT HAD FOUND THE BEST LOCATION FOR THE BEST 5-STAR HOTEL IN ALL OF THE SCEPTRED ISLE THAT IS UNITED KINGDOM!

KEE@FSWMAG.COM
Never before has a hotel opened that became the most iconic hotel in the entire nation with 24 hours! Such is the gala opening of Shnagri-La at The Shard, London! Overnight Shangri-La London has become the best, ritziest and most glamslam hotel in Europe! 

Now this is what I call a room with a bird's eye view! This is the City View room and floating off to sleep takes on a whole new meaning!

 Breathtaking Lobby as it is Europe's highest

Sky Lobby as it is sky high

SHANGRI-LA HOTEL, AT THE SHARD, LONDON OPENS Mayor of London, Lord and Lady Coe and international dignitaries attend opening ceremony On 6 May 2014, the doors to London’s most anticipated hotel opened today with the unveiling of Shangri-La Hotels and Resorts’ first property in the United Kingdom – Shangri-La Hotel, At The Shard, London. Celebrating Shangri-La's Asian heritage, the hotel's opening ceremony began with the traditional 'awakening of the lion' and a colourful dance procession, which was followed by the official ribbon cutting led by Mayor of London Boris Johnson.  The Mayor was joined by Lord and Lady Coe and international dignitaries. Shangri-La Hotel, At The Shard, London is the Hong Kong-based hotel group's 83rd hotel and third in Europe, following the openings of Shangri-La Hotel, Paris and Shangri-La Bosphorus, Istanbul in 2010 and 2013, respectively. Located in the tallest building in Western Europe on floors 34 to 52, Shangri-La Hotel, At The Shard, London is the city's first high-rise hotel. It offers unrivalled views of London in every direction, overlooking such landmarks as the Houses of Parliament, Tower of London and St. Paul's Cathedral.  The hotel is also the first luxury property to open south of the River Thames and is conveniently positioned minutes from The City of London. "The sweeping views from Shangri-La Hotel, At The Shard provide an entirely new perspective on London. It is a spectacular setting in which to introduce our signature Asian-inspired hospitality to the U.K." said Shangri-La President and CEO Greg Dogan. "The master architect Renzo Piano had amazing vision with his design of The Shard. We've created a unique hotel that complements the iconic building and makes the most of the 360-degree view of London." The spire-shaped, glass-clad Shard is a 306-metre-high "vertical city" located on the historic South Bank of the River Thames. The modern building provides the perfect foil for the hotel's elegant, contemporary design, which drew inspiration from the rich cultural offerings of London’s vibrant art, fashion and entertainment scene and Shangri-La's Asian heritage. Every one of the hotel's 202 guestrooms and suites has a view, and the rooms are amongst the largest in London, averaging more than 42 square metres (452 square feet). They feature Chinese art reinterpreted in a modern, abstract way alongside a soothing colour scheme and mood lighting.  All offer the exclusive "Shangri-La Bed" featuring patented body-contouring technology, marble-clad bathrooms with heated floors and Acqua di Parma amenities. Complimentary Internet access, one of Shangri-La's signature offerings worldwide, is available throughout the hotel, and butler service is offered in all suites. The hotel's Asian touches extend to its three wining and dining destinations. Ting (derived from the Chinese word for a living room) serves locally sourced cuisine with a hint of Asian flavours in the restaurant and authentic Asian specialities and two unique afternoon teas in the lounge. Láng (the Chinese word for 'pathway') is a patisserie and artisan deli on the ground floor showcasing a selection of Shangri-La signature cakes and savouries for eat-in or take-away along with seasonal hampers.  The third, Gong, London's highest champagne and cocktail bar, will launch 19 May 2014. Gong takes its name from 'dougong' – an ancient Chinese structural element of interlocking wooden brackets that will be a component of the bar's interior.  Gong is located on Level 52, which is also home to the 24-hour gym and London's highest infinity pool, which will open this summer. For intimate celebrations, private cocktail gatherings and luxury product launches, the hotel's three river-facing event spaces  offer a London event experience like no other. Located on Level 34, they are connected to the sky lobby by a grand staircase with a vista of St. Paul's Cathedral and beyond. The venues accommodate from 10 to 140 people, and the entire 34th floor may be requested for a standing reception of up to 200 guests. Spectacular views from 125 metres above the city complement the state-of-the-art conferencing technology and tailor-made catering services. "Today marks an important milestone in London's hotel landscape and the ongoing development of the South Bank Community and the borough of Southwark.  We are thrilled to open our doors and be an integral part of this local community. We look forward to welcoming guests from all over the world and to delivering Shangri-La's legendary hospitality from the heart to each and every guest," said Darren Gearing, executive vice president and hotel general manager of Shangri-La Hotel, At The Shard, London. Opening room rates start from £450 per room per night, including VAT. In addition the hotel offers an exclusive "Room With A View" package starting from £530 per night based on two adults sharing with breakfast for two and two tickets to The View from The Shard; VAT is included. For room reservations, please email reservations.slln@shangri-la.com; call +44 (0) 207 234 8088 or visit www.shangri-la.com/london. Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel companies, currently owns and/or manages more than 80 hotels under the Shangri-La brand with a room inventory of over 34,000.  Over four decades the group has established its brand hallmark of ‘hospitality from the heart.’   The group has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar and Sri Lanka.  For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.