TROPICANA HOUSES AND CONDOS RECEIVE OVERWHELMING RESPONSE AS BUYERS KNOW A GOOD DEAL WHEN THEY SEE ONE OR IN THIS CASE, SEVERAL!

KEE@FSWMAG.COM

TROPICANA COLLECTION CAMPAIGN SETS NEW
RECORD WITH RM600 MILLION SALES IN OVER 6 WEEKS

Tropicana Metropark in Subang Jaya sells like hotcakes!

Dato Yau, Lee and Pam Loh


Delivering on Transformation Strategy and on-track to meet FY2014 target

 On 15 April 2014, Tropicana Corporation Berhad (“Tropicana” or “Group”) launched the highly anticipated Tropicana Collection campaign with a showcase of inspired living choices that spans six weeks, beginning 15 April 2014 to 31 May 2014. 

The campaign garnered overwhelming response and achieved resounding success, recording RM600 million in sales, underpinned by sustained demand at its exclusive projects across the prime hotspots of Penang, Klang Valley, Iskandar Malaysia and Kota Kinabalu.

“We are very pleased as the results has demonstrated that we have not only delivered on customers’ demands, but also kept true to the Tropicana development DNA that is built on the cornerstones of accessibility, connectivity, innovative concepts and designs, generous open spaces, amenities, facilities, multi-tiered security and quality. 

We are dedicated to continue our progress forward, improve where need to and build momentum where we are already succeeding,” said Dato’ Yau Kok Seng, Group CEO of Tropicana.

Commenting on the sales achievement of the campaign, Pam Loh, Executive Director, Marketing & Sales of Tropicana said, “Our Tropicana Collection campaign represents an ideal platform to showcase the Group’s integrated developments across the property hot spots in Malaysia. 

Through this campaign, we tailor-made our packages to cater to a variety of needs and demands of our discerning customers, providing them with right products at the right location, and at the right prices, with emphasis on the land segment. This campaign was also extended to many countries overseas.”

The campaign featured the Group’s exclusive developments ranging from completed projects to projects under construction, luxurious landed residential to exclusive high-rise residential, and from contemporary commercial developments to modern shop offices.

Following the strong support received from its customers nationwide, Tropicana will also be organising an Appreciation Night for all its Tropicana Privilege Card (TPC) members, to thank them for their continued trust and loyalty towards the Group. 

Essentially, customers who purchased any developments by the Group immediately become Tropicana Privilege Card members and will be accorded with more special benefits and privileges.

With the excellent results achieved, the Group will continue to introduce new developments in the coming months, namely for Tropicana Gardens at Kota Damansara, Tropicana Aman at Kota Kemuning and Tropicana Heights at Kajang. 

With its current yet to be developed landbank of over 2,000 acres with potential new Gross Development Value of more than RM70 billion across high growth areas, Tropicana is well-positioned on its transformation journey to becoming a premier property developer in Malaysia.

Sharing the greater details of Tropicana Metropark: Dato’ Yau Kok Seng, Group CEO of Tropicana (middle); Lee Han Ming, Managing Director, Southern Region of Tropicana (left) and Pam Loh, Executive Director, Marketing & Sales of Tropicana (right)

Beautifully landscaped facilities area of Tropicana Metropark at Subang

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About Tropicana Corporation Berhad
Tropicana Corporation Berhad is involved in a spectrum of businesses that includes Property & Resort Development, Property Investment, Manufacturing, Land Trading and Investment Holding. 

Listed on the Main Board of Bursa Malaysia since 1992, the Group strives to develop distinctive and innovative properties: Tropicana Golf & Country Resort, housing Malaysia’s largest and award-winning clubhouse; Tropicana Indah Resort Homes; and Tropicana City, an integrated development in Petaling Jaya. 

A pioneer of guarded residential developments in Malaysia, Tropicana has won many prestigious awards, such as the FIABCI Malaysian Chapter Leisure Development Award in 1995. 

In 2011, Tropicana’s Tropicana Grande was named the Best Residential High-rise Development with the highest five-star rating in Malaysia and Best Residential High-rise Development in Asia Pacific at the International Property Award in association with Bloomberg Television and Google. 

In 2012, Pool Villas, the three-storey semi-detached development by Tropicana was named the Best Multiple Units Development in Malaysia at the Asia Pacific Property Awards. In 2013, Tropicana Metropark won the highest five-star rating for Best Mixed-use Development (Malaysia) at the Asia-Pacific Property Awards 2013; named one of the top 10 property developers at BCI Award; and was conferred the Hall of Fame Award at both the Malaysia Power Brand Award 2013 and Super Excellent Brand Award 2013. 

New projects include Tropicana Gardens in Tropicana Indah Resort Homes, Tropicana Metropark in Subang Jaya, Tropicana Heights in Kajang, The Residences and W Hotel Kuala Lumpur, Tropicana Aman in Kota Kemuning and Tropicana Landmark in Sabah. 

Down south in Johor, the Group has expanded its presence to the popular Iskandar Malaysia with mixed development projects such as Tropicana Danga Bay, Tropicana Danga Cove and Tropicana City Centre. In Penang, the Group is planning to develop a mixed development project known as Penang WorldCity in Bayan Mutiara and Tropicana 218

www.tropicanacorp.com.my