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The annual
Amazing Thailand Grand Sale is set to kick off with its first “Shopping
Challenge” aimed at spicing up the event and encouraging shopaholics to
spend, spend, spend during the 3 months and a half-long shopping
extravaganza from 15 June to 30 September, 2014.
The event’s first-ever shopping competition is
scheduled to take place on 18 June, 2014, in the heart and bustle of
Bangkok’s most popular shopping districts – Ratchaprasong and Siam – and
at the city’s most popular shopping malls – Siam Paragon, CentralWorld
and Gaysorn.
Joining this fun competition are 15 teams, each
comprising well known media figures and celebrities from 11 Asian
countries – Malaysia, Indonesia, Singapore, Philippines, India, Vietnam,
Cambodia, Taiwan, China, Korea and Japan. These teams will be
assigned one of three shopping routes along the BTS Skytrain or five
teams for each route.
The teams will be given a shopping bag and the
equivalent of 10,000 Baht with which they have to buy certain items at
specified shops in the Gaysorn, Siam Paragon or CentralWorld shopping
complexes within two hours (from 14:30 – 16:30 hrs.). At each outlet,
theteams have to seek out their assigned shopping item, snap a picture
that includes the “purchased” object and team members and post on
instagram with #amazingtgs2014. The shopping action in real time will be
put up on screens at the main stage in Siam Paragon.
The winning team will be the one who finds all the
items on their “shopping lists” in the shortest time. If it is too close
to call, then the budget and money spent becomes the main factor. In a
“photo finish” the team who spent the least will be declared the winner
and be rewarded with a cash prize of 100,000 Baht.
The Tourism Authority of Thailand (TAT) believes
this “Shopping Challenge” publicity stunt will help attract more
international visitors to Thailand during this year’s grand shopping
period as well as to encourage them to spend more in the country.
Mr. Thawatchai Arunyik, TAT Governor said, “Now
that the world knows that it’s ‘business as usual’ here in Thailand, they
will be looking forward to coming back and taking advantage of the
kingdom’s wonderful shopping. So we are opening our arms to tourists from
all over the world to come here and lose themselves in a shopping
paradise.”
To raise awareness of this grand annual shopping
event, TAT has set up a special website (www.thailandshoppingparadise.com),
which includes a great section on “Shopping Tips” to help visitors take
advantage of the best deals, to understand the VAT refund process, and to
avoid buying sub-standard products. Also on the website is a special page
to promote locally-made One-Tambon-One-Product goods; revenue from which
helps boost the income of rural communities and local artisans.
The TAT Governor said, “More than 15,000 shopping
malls, department stores, brand-name outlets, and restaurants in seven
major tourist destinations: Bangkok, Chiang Mai, Phuket, Hat Yai,
Pattaya, Hua Hin and Ko Samui are offering irresistible special deals and
bargains for tourists, making the next couple of months the best possible
time to come to Thailand.”
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